Product Marketing Manager

Reposted 20 Days Ago
Be an Early Applicant
New York, NY, USA
In-Office
120K-170K Annually
Senior level
Payments • Software • Automation
Automation and agents for modern finance teams.
The Role
The Product Marketing Manager will define and scale the go-to-market strategy for a revenue platform, manage product launches, and create marketing materials.
Summary Generated by Built In

Tabs is the leading AI-native revenue platform for modern finance and accounting teams. Tabs agents automates the entire contract-to-cash lifecycle, including billing, collections, revenue recognition, and reporting, to help teams eliminate manual work and accelerate cash flow.

High-growth companies like Cursor and Statsig rely on Tabs to generate invoices directly from contracts, reconcile payments in real time, and automate ASC 606 compliance.

Founded in 2023, Tabs has raised over $91 million from Lightspeed Venture Partners, General Catalyst, and Primary. The team is headquartered in New York and brings deep expertise in finance and AI.

About the Role

The Product Marketing Manager will define and scale the go-to-market strategy for Tabs’ revenue platform, including how integrations and ecosystem capabilities strengthen the core product story. This role will shape positioning, launches, and enablement to drive adoption, revenue, and long-term platform differentiation.

What You’ll Do

  • Own positioning, messaging, and differentiation for Revenue and Reporting product lines, translating technical capabilities into clear customer value propositions.

  • Lead end‑to‑end product launches: launch planning, internal readiness, external messaging, content, and post‑launch performance measurement.

  • Partner closely with Product Managers (typical span: 2–3 PMs per PMM) to define GTM strategy, prioritization, and launch sequencing.

  • Build high‑impact sales and customer enablement materials (playbooks, battlecards, pitch decks, product one‑pagers, demo scripts).

  • Create external marketing assets: website copy, product announcements, PR briefs, case studies, and campaign messaging.

  • Conduct competitive intelligence, win/loss analysis, and market research to inform roadmap priorities and positioning.

  • Coordinate cross‑functional GTM execution with Sales, Customer Success, Partnerships, and Marketing to ensure consistent messaging and measurable adoption.

Who You Are

  • 5+ years of experience in product marketing roles at high-growth B2B SaaS companies, with exposure to partner- or ecosystem-led GTM motions.

  • Proven ability to build and scale product GTM strategies in early-stage or rapidly growing environments, where positioning, messaging, and launch processes are still being defined.

  • Experience leading product launches and GTM programs that may include platform, integration, or partner components as part of a broader product strategy.

  • Track record of translating product capabilities into clear customer value and narratives that drive adoption, pipeline, and revenue impact.

  • Strong cross-functional leadership, partnering closely with Product, Sales, Customer Success, and Partnerships to align roadmap, enablement, and GTM execution.

Perks and Benefits (Full-time Employees)

  • Competitive compensation and equity

  • Unlimited PTO

  • Up to 100% employer covered monthly healthcare premium (medical, dental, vision)

  • Lunch provided via Sharebite, plus dinner for any later office days.

  • Parental leave up to 12 weeks

  • Tax free commuter and parking benefits

  • Voluntary insurances (Life, Hospital, Critical Illness, Accident)

  • Employee Assistance Program (Rightway)

  • Free One Medical Membership

  • 401k

Tabs is an equal opportunity employer. We welcome teammates of all identities and do not discriminate on the basis of race, ethnicity, religion, gender identity, sexual orientation, age, disability, veteran status, or any other protected characteristic. We’re committed to creating an environment where everyone can grow, contribute, and feel comfortable being themselves.

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The Company
HQ: New York, New York
165 Employees
Year Founded: 2023

What We Do

Tabs is a revenue automation platform that helps B2B businesses automate invoice-to-cash workflows like billing, receivables, payments, rev rec, and reporting. Finance software hasn’t kept pace. For decades, companies have relied on outdated systems that bury teams in manual work. We started Tabs to fix that, building the modern revenue stack: AI-native automation that turns contracts into action, eliminates errors, and powers finance with speed and accuracy.

Why Work With Us

Join us on the journey. Founded by operators who’ve spent decades scaling companies and backed by Lightspeed, General Catalyst, and Primary, Tabs is reimagining how revenue runs from contract to cash. We’re a fast-moving, thoughtful team built around ownership, impact, and solving problems that matter—and we’re just getting started.

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