The Role
The Product Marketing Manager will develop product positioning, create sales enablement content, coordinate product launches, and analyze market intelligence to support enterprise buyers in understanding benefits solutions.
Summary Generated by Built In
About Avante
Ask any employee to explain their benefits, and you'll likely get a confused shrug. Ask any HR leader if their benefits investment is working, and you'll get an honest "I don't know." For employees, benefits are confusing and overwhelming. For HR and finance leaders, benefits are the second-largest expense, but they lack the visibility to know what's working and what's wasted.
At Avante, we're changing that. We're the first AI-native benefits platform built to turn benefits complexity into clarity. For employees, Avante acts like a personal guide, making benefits simple to understand and use. For leaders, Avante unifies fragmented data and delivers real-time insights so they can improve programs, control costs, and prove ROI.
We're based in Seattle and work 4 days a week in the office (one day remote), we’re growing quickly, and are looking for our first Product Marketing Manager to own how we position and message this transformation to enterprise buyers.
What You'll Own
- Positioning and messaging
- Develop and refine product positioning for our dual AI agents (Carly and Ava) across buyer personas
- Write messaging frameworks that Sales can use in conversations with CHROs and benefits leaders
- Create competitive positioning and battlecards that help us win against DIY solutions, traditional benefits platforms, and chatbot vendors
- Sales, CS and partner enablement
- Build bottom-of-funnel sales collateral: business case templates, ROI calculators, objection handling guides, demo narratives, one-pagers
- Develop case studies and customer proof points that speak to enterprise buyers' concerns
- Create pitch decks, leave-behinds, and sales collateral for different stages of the sales process
- Build enablement materials for partners (brokers, consultants, implementation partners)
- Create upsell and expansion messaging for Customer Success team
- Product launches and releases
- Own launch plans for new product capabilities, coordinating across Marketing, Sales, and Product teams
- Write release notes, feature announcements, and customer communications
- Train Sales on new features and how to position them
- Market and competitive intelligence
- Track competitive landscape using AI tools for ongoing monitoring and analysis
- Recommend how we should position against key competitors based on market movements
- Analyze buyer feedback, win/loss data, and sales conversations to refine messaging
- Stay current on benefits industry trends, regulations, and enterprise HR priorities
- Customer insights and proof points
- Conduct customer interviews and develop case studies that demonstrate ROI
- Translate product usage data and customer feedback into messaging improvements
- Build customer proof points and references to support sales cycles
What We're Looking For
- Experience
- 5-7 years in product marketing, preferably in B2B SaaS selling to enterprise
- Track record of building messaging and sales content that actually helped close deals
- Experience working cross-functionally with Sales, Product, and executive leadership
- Skills
- Exceptional writer who can create high volumes of sales collateral, enablement materials, and customer-facing content
- Strong AI fluency: you know how to use AI tools to scale research, writing, and content creation without sacrificing quality
- Ability to translate complex product capabilities into clear value propositions across different formats (decks, one-pagers, case studies, scripts)
- Comfortable with enterprise sales cycles and multiple stakeholder decision-making
- Ability to work independently and make decisions without constant oversight
- Experience with competitive analysis and positioning strategy
- Knowledge of benefits, HR tech, or AI is a plus but not required.
- Working style
- You move fast and don't wait for perfect information before taking action
- You leverage AI tools to scale your output and work smarter, not just harder
- You're comfortable being the first PMM hire and building processes from scratch
- You can switch between strategic thinking and tactical execution
- You push back with data and conviction when you disagree
Why Join Avante
We're solving a real problem that affects millions of employees. Benefits are confusing, and we're using AI to actually make them understandable and useful. We've proven the concept with Fortune 2000 customers, and now we're scaling.You'll work directly with our CEO and leadership team, shape our positioning during a critical growth phase, and help build the marketing function from the ground up. If you want ownership, impact, and the chance to define how we go to market, this is the role.
Top Skills
Ai Tools
B2B Saas
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The Company
What We Do
Avante Health Inc. is the AI-native platform that transforms how employers manage their second-largest line item: benefits. Avante unifies fragmented data from across claims, benefits systems, vendors, and employee records, providing visibility into benefits utilization and outcomes across the employee lifecycle. Leaders get real-time AI insights into benefits performance, vendor selection, plan design, and cost containment – while personalized AI guidance connects employees to the right benefits in the moments that matter. The result is healthier employees and a healthier bottom line: employers that are finally able to optimize and scale their HR operations, reducing benefits workload by 60% and improving employee engagement by 7x. Founded in 2024, Avante operates from Seattle. For more information, visit avante.ai.com or follow us on X or YouTube.
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