The Role
Develop product messaging and go-to-market strategy, manage product launches, and collaborate with sales and marketing teams at Everbridge.
Summary Generated by Built In
A product marketing professional at Everbridge is a key member of the product marketing team, driving the success of Everbridge and their customers in the Critical Event Management space. They are responsible for developing product messaging, leading product launches, and building assets used by sales and marketing.
This role helps drive the go-to-market strategy for Everbridge products, builds messaging and assets for product launches, develops persona-based content, enables the field, and much more. The role will be managing the external-facing efforts for products and features that are part of the broader Everbridge Critical Event Management suite of solutions.
What you'll do:
- Develop compelling messaging and value propositions in the context of major industry trends and the competitive landscape, using your deep understanding of the broader marketing function to drive customer success
- Create persona-based content using your knowledge of the current market trends affecting the target personas, with an understanding of those personas, priorities and habits
- Develop solid written messaging, utilizing best practices.
- Present product messaging to various internal and external audiences, adjusting the presentation as needed (sales enablement sessions, product videos, etc.).
- Develop strategic competitive positioning, collaborating closely with the competitive intelligence team and field teams to ensure alignment with market demands and competitor landscape, driving differentiation and market leadership.
- Independently project manage product launches and provide campaign support by creating and effectively communicating a plan to accomplish what the organization needs for success.
- Take responsibility for work streams as needed (product updates, industry event support) and larger company events like sales kick-off, industry events and regular customer events and communications.
- Work in close collaboration with the demand generation team to execute the strategy and programs that drive demand for their product.
- Interpret metrics for their product marketing scope, considering leading and lagging indicators, as well as awareness, consideration, and decision stages.
What you'll bring:
- 5+ years of experience in product, solutions or partner marketing for a SaaS-based or software business
- Proven experience launching and growing successful products in close collaboration with the field, customer success, product, partners, and other stakeholders
- Proven experience with strong writing and presentation skills with internal and external stakeholders
- Strong project management skills with the ability to handle multiple projects simultaneously
- Strategic mindset and experience with messaging and competitive positioning
- Creative thinking and problem-solving abilities
- Strong attention to detail and organizational skill
- Understanding of complex enterprise sales cycles
The reasonably estimated salary for this role at Everbridge ranges from $94,000 - $126,000 and may also include variable compensation. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, Everbridge offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, parental planning, and mental health benefits, disability income benefits, life and AD&D insurance, a 401(k) plan and match, paid time off, and fitness reimbursements.
Fair Chance Statement US & Canada
We are committed to providing equal employment opportunities in compliance with all applicable Federal, Provincial/State and Local laws, including the California Fair Chance Act and any local County Fair Chance Ordinance (or local equivalent). Pursuant to these and other relevant regulations, we consider qualified applicants with criminal histories in a manner consistent with the law.
For roles subject to background checks, the following material job duties may be affected by an applicant’s criminal history:
- Access to sensitive or confidential information, such as financial records, proprietary data, or client information.
- Management of cash, company funds, or other valuable assets.
- Work in environments requiring heightened security measures.
- Compliance with contractual or regulatory requirements specific to the position.
We evaluate each applicant's criminal history individually, considering its nature, timing, and relevance to the specific job duties, while maintaining our commitment to fair hiring practices and promoting workplace equity.
About Everbridge
Everbridge empowers enterprises and government organizations to anticipate, mitigate, respond to, and recover stronger from critical events. In today’s unpredictable world, resilient organizations minimize impact to people and operations, absorb stress, and return to productivity faster when deploying critical event management (CEM) technology. Everbridge digitizes organizational resilience by combining intelligent automation with the industry’s most comprehensive risk data to Keep People Safe and Organizations Running™. For more information, visit www.everbridge.com, read the company blog, and follow on Twitter. Everbridge… Empowering Resilience
Everbridge is an Equal Opportunity/Affirmative Action Employer. All qualified Applicants will receive consideration for employment without regard to race, creed, color, religion, or sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
Top Skills
SaaS
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The Company
What We Do
Keeping People Safe and Businesses Running. Faster. Everbridge, Inc. (NASDAQ: EVBG) is a global software company that provides enterprise software applications that automate and accelerate organizations’ operational response to critical events in order to Keep People Safe and Businesses Running™. During public safety threats such as active shooter situations, terrorist attacks or severe weather conditions, as well as critical business events including IT outages, cyber-attacks or other incidents such as product recalls or supply-chain interruptions, over 5,300 global customers rely on the company’s Critical Event Management Platform to quickly and reliably aggregate and assess threat data, locate people at risk and responders able to assist, automate the execution of pre-defined communications processes through the secure delivery to over 100 different communication devices, and track progress on executing response plans.
