The Role
The Product Marketing Manager will define product messaging, coordinate go-to-market strategies, and translate product capabilities into compelling narratives to drive adoption and revenue.
Summary Generated by Built In
Who we are:
Nitra's mission is to build a more efficient healthcare system and the technology that makes it possible. Our goal is to provide an ecosystem of fintech and software solutions that help doctors better manage their practices, so they can have time back to focus on what matters to them most.
We operate with urgency, intensity, and ambition. The bar is high because the opportunity is massive. We expect excellence, ownership, and intellectual rigor from every team member. We move fast, make bold decisions, and hold ourselves accountable to results. At the same time, we believe great companies are built on trust and respect. Every voice matters. Every contribution counts. When we win, we win together.
We are scaling rapidly and on a clear trajectory toward becoming a unicorn this year — and beyond. Our growth is not accidental; it’s the result of disciplined execution, relentless focus, and a team that refuses to settle. We are building a category-defining company, and we’re looking for people who want to do the most meaningful work of their careers.
If you want comfort, this isn’t the place.
If you want impact, ownership, and the chance to help build a generational fintech company, welcome.
Nitra was created by unicorn founders who have successfully scaled to thousands of customers and exited $1B+ public offerings. They are joined by an ambitious and experienced team from American Express, Citi, PayPal, Capsule, Plaid, Bloomberg, Meta, Facebook, and Mastercard. The team is backed by some of the world’s leading VCs (Andreessen Horowitz, NEA, etc.) and is supported by an expert group of advisors including the cofounders of Square and Xendit, executives from Intuit, former Governors, White House senior staffers, and a co-founder of CityMD.
Nitra maintains a hybrid work policy, with team members working from the office four days per week and Wednesdays designated as a work-from-home day.
We're looking for: We are seeking an experienced Product Marketing Manager to own how our products are positioned, messaged, and brought to market. This role sits at the intersection of product, sales, and go-to-market teams and is responsible for defining clear, compelling narratives that articulate our value to customers.
You will be the voice of the product externally and internally, translating product capabilities into differentiated messaging that drives adoption, revenue, and market clarity. This role requires strong strategic thinking, excellent writing, and close collaboration with Product, Sales, Growth, and Leadership.
Your responsibilities will include:
- Define, own, and maintain core product messaging, value propositions, and positioning frameworks across products, personas, and use cases
- Translate complex product capabilities into clear, compelling narratives that articulate customer value and differentiation
- Partner with Product, Sales, Demand Generation, and GTM teams to plan and execute go-to-market strategies for new product launches and major feature releases
- Lead product launch messaging and coordination, ensuring alignment across internal teams and external channels
- Create, manage, and continuously improve sales enablement assets, including pitch decks, one-pagers, battlecards, FAQs, and talk tracks
- Enable sales teams with clear guidance on how to position products, communicate value, and handle objectionsOwn and refine product messaging across the website, ensuring clarity, consistency, and conversion-focused copy
- Review and approve wording in marketing materials, including landing pages, campaigns, emails, and case studies, to ensure alignment with product positioning
- Serve as a messaging gatekeeper to ensure consistency and quality across all product-related communications
- Collaborate closely with Product Managers to deeply understand product capabilities, roadmap, and customer use cases
- Partner with Growth and Brand teams to ensure campaigns accurately reflect product value and positioning
- Conduct market, customer, and competitive research to inform positioning, differentiation, and GTM strategy
- Incorporate feedback from Sales, Customer Success, and customers to continuously refine messaging and positioning
You have:
- 5–8+ years of experience in Product Marketing, preferably in B2B, SaaS, or technology-driven environments
- Proven experience owning product messaging, positioning, and go-to-market execution
- Exceptional written and verbal communication skills
- Strong cross-functional collaboration and stakeholder management skills
- Ability to operate with high ownership in fast-paced environments
- Experience supporting multiple products or personas
- Familiarity with sales-led or product-led GTM motionsExperience working closely with growth or demand generation teams
- Equity - Everyone at Nitra is an owner. When the company wins, you win.
- Competitive Salary - You’re the best of the best, and your salary will reflect your experience and reward your contributions to Nitra.
- Health Care - Your health comes first. We offer comprehensive health, vision, and dental insurance options.
- Retirement Benefits - Your financial stability matters to us so we provide a generous employer 401K match.
- Nitra maintains a hybrid work policy, with team members working from the office four days per week and Wednesdays designated as a work-from-home day.
The base salary range for this full-time position is $130k - $175k + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Please note that the compensation details listed reflect the base salary only, and do not include bonus, equity, or benefits.
Nitra values diversity. We are committed to equal opportunities and creating an inclusive environment for all our employees. We welcome applicants regardless of ethnicity, national origin or ancestry, gender, race, religious beliefs, disability, sex, sexual orientation, age, veteran status, genetic information, citizenship, or any other characteristic protected by law.
Top Skills
Machine Learning
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The Company
What We Do
Nitra’s mission is to overhaul the healthcare industry with radically efficient and transparent solutions. Nitra empowers providers to find the right balance between supporting their patients and running their practice – starting with tools that deliver a simpler, smarter way to manage their spending. Nitra solutions integrate seamlessly with the complex business processes of the industry. Our goal is to provide an ecosystem that helps doctors better manage their practices, so they can focus on their patients. Starting with the first business card built specifically for doctors, Nitra will expand to bring physicians and medical clinics around the country the loans, accounts, payments, and expense management products they expect, in an all-in-one platform powered by machine learning and blockchain technologies. The company was created by unicorn founders who have successfully scaled to thousands of customers. They are joined by an ambitious and experienced team from Amazon, American Express, Citi, Dropbox, Facebook, Mastercard and PayPal. The team is supported by an expert group of Advisors such as the cofounders of Square and Xendit, executives from Intuit, Governors and White House senior staffers, and is backed by some of the world’s leading VCs such as Andreessen Horowitz and NEA. Interested? We are growing fast and actively building our team. Look at our job postings and let us know where you fit!
