Product Marketing Manager

Posted 3 Days Ago
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Austin, TX
In-Office
90K-120K Annually
Mid level
Information Technology • Software
The Role
The Product Marketing Manager will craft messaging, build go-to-market plans, enable sales, and utilize market intelligence to drive successful product launches and campaigns.
Summary Generated by Built In
Help make the web better for everyone

We’re a fast-growing, profitable, self-funded SaaS platform with 4.8★ customer love and a 4.9★ team score. Right now, we build software that helps organizations create accessible, fast, high-quality websites. Our customers include Fortune 500 companies, universities, local and state government agencies, and so much more.

We are hiring a Product Marketing Manager to craft positioning, launch impactful campaigns, and arm Sales with crisp stories that win. You will translate product capabilities into buyer outcomes, build go-to-market plans, and help more customers discover and love Silktide.

Where you will work

You will spend 3 days per week in our Downtown Austin office, with the remaining days for focused work. We value time together for coaching, collaboration, and learning from one another. You will also collaborate with teammates in the UK, Denmark, Germany, and Australia.

What you will doPositioning and Messaging
  • Own clear, differentiated messaging for products, personas, and use cases

  • Turn technical capabilities into simple stories tied to business outcomes

Go-to-Market and Launches
  • Build GTM plans for releases and major launches with goals, channels, and timelines

  • Coordinate across Marketing, Product, and Sales to deliver smooth, on-time launches

Sales Enablement
  • Create decks, one-pagers, talk tracks, and demo narratives that help AEs and SDRs win

  • Train the field on new features, competitive landmines, and objection handling

Market and Competitive Intelligence
  • Maintain up-to-date market maps, competitor briefs, and win-loss insights

  • Feed customer and market feedback into Product for roadmap decisions

Content and Demand Support
  • Partner with Growth to deliver high-conversion assets for campaigns and ABM

  • Produce case studies, solution pages, webinars, and short-form video scripts

Customer Proof and Advocacy
  • Source strong customer stories and references that show measurable outcomes

  • Support analyst relations and awards submissions where relevant

Measurement and Iteration
  • Track performance of messaging and assets across funnel stages

  • Use data and feedback loops to improve clarity, conversion, and win rates

About you
  • You are a resident of Austin, TX (or willing to relocate) and fluent in English

  • 4–7+ years in B2B SaaS product marketing or a closely related role

  • Portfolio that shows crisp messaging, launch execution, and sales enablement

  • Comfortable collaborating with Product, Sales, and Growth to ship on time

  • Strong writer and editor with a bias for clarity and plain language

  • Confident presenting to customers and internal teams

  • Organized and proactive. You manage timelines and communicate clearly

Compensation
  • Base salary: $90,000 - 120,000

What’s in it for you
  • Be part of a fast-growing company that is making the web better for everyone

  • Freedom to innovate with room to test ideas and scale what works

  • Join a creative, ambitious team with top-tier customer and employee ratings

  • Market a product that delivers meaningful outcomes for accessibility, performance, and quality

  • Opportunity to grow your career at a profitable, self-funded SaaS with global reach

Perks
  • A shiny new MacBook

  • 20 days paid vacation plus public holidays, increasing with tenure

  • Private Insurance, Health, Dental and Vision, plus Wellness Allowance

  • Company Sponsored Pension and Enhanced Paternity or Maternity

  • Casual Dress Code, Flexible Schedule, Weekly Paid Lunches, and Monthly Company Outings

Top Skills

Abm
Competitive Intelligence
Content Production
Gtm Plans
Product Marketing
SaaS
Sales Enablement
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The Company
HQ: Pride Park
52 Employees
Year Founded: 2001

What We Do

Silktide makes software to understand and improve websites, covering accessibility, SEO, UX, data privacy, and more. Our platform is used by organizations around the world to review millions of websites every year.

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