Substack is building a new economic engine for culture, giving the brightest, most interesting and creative people on the internet the power of their own publishing platform. Substack empowers creators with financial autonomy, ownership and a direct connection to their communities. Substack’s model, based on direct subscriptions, has fueled an explosion of independent publishing and is revolutionizing culture.
We're looking for a Product Marketing Manager who will shape how creators, subscribers, and the broader market understand and engage with Substack's platform. You'll partner closely with our product and go-to-market teams, and work directly with Substack’s co-founders to translate product features into compelling narratives that resonate with creators at every stage of their Substack journey.
This role is ideal for someone who combines analytical rigor with creative storytelling, understands Substack and values building in public, and can drive both strategic positioning and hands-on execution.
This role reports to the Head of Communications & Brand and is based in San Francisco.
Responsibilities:
Work cross-functionally to influence and shape product positioning, messaging frameworks, and value propositions for Substack's platform and new features, in close collaboration with product and partnerships.
Partner closely with product teams to create differentiated narratives that articulate why Substack is the best platform for independent writers and creators.
Develop messaging that speaks to writers and creators at different stages—from those just starting out to established publications.
Lead product launches from concept to execution, coordinating across product, design, growth, and partnership teams.
Develop launch strategies that maximize awareness, adoption, and engagement among target creator segments.
Create launch assets including blog posts, case studies, and email campaigns.
About You:
6+ years of product marketing experience, preferably in creator platforms or media technology.
Proven track record of successful product launches and go-to-market execution.
Exceptional communicator with the ability to craft compelling narratives.
Strong analytical capabilities with experience using data to inform strategy and measure impact.
Willing to collaborate with any writer or creator on the platform regardless of their views.
Ambitious self-starter, open-minded, with a high sense of initiative.
Comfortable building in public, ideally with experience building a social following.
Substack offers a competitive compensation package that includes salary, equity, and exceptional benefits. The salary range for this role is $155,000 – $175,000, with final offers based on experience and expertise.
Substack is an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, gender identity or transgender status), age, national origin, veteran or disability status. We’re seeking people passionate about enabling independent expression and building a better business model for creators. If you want to see what media, communities, and content can become when unmoored from advertising models, and you have the skills and experience to contribute, we’d love to meet you.
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Top Skills
What We Do
Substack lets writers connect with their audience on their own terms and earn money doing it. We make it simple for writers to publish to an email list that they own, get discovered on the web, and charge for subscriptions.
More than 500,000 people pay to subscribe to writers across the Substack network, and the top writers make millions of dollars a year. Substack’s model depends on the success of writers using Substack – we only make money when they do.
“Substack makes it dead simple to start a newsletter and get paid for it.” – Judd Legum, author of Popular Information
"Substack gives me a way to connect with my audience on my own terms.” – Lyz Lenz, author of God Land and Men Yell At Me
Make something that matters
Great writing is valuable. It respects readers' time, their intelligence, and their trust. It helps us make sense of and change the culture we live in. At Substack, we're building a business model that enables great writing to thrive. Learn more about our opportunity and mission.
We are a small but growing team, and there is more to build than we could ever imagine. That’s why we need you.
We aim to take pragmatic approaches to problem solving while shipping high-quality products that allow the writing on Substack to take the spotlight.
Every person at the company participates in customer support. We do this to build empathy with our users and enable us to build better products.
We believe that a diverse team will help us build a product that best serves the needs of a wildly diverse ecosystem of writers. So whatever your background or perspective, we’d welcome your input to help build the best possible version of Substack.
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