About Aptia
Founded to shape the future of pensions, health, and insurance solutions, Aptia is a leading professional services firm dedicated to simplifying complexity for businesses and individuals. We bring together cutting-edge technology and deep industry expertise to help organisations navigate an evolving landscape with clarity and confidence.
With a presence in the US, UK, India, and Portugal, we support over six million people and more than 1,100 clients, delivering solutions that drive efficiency, enhance financial security, and provide peace of mind.
Our strength lies in the combination of smart technology and expert teams, ensuring that managing pensions, health, and insurance is more effective. By focusing on innovation, accessibility, and client success, we help businesses take care of their people, so they can focus on what they do best.
And we are expanding. Aptia Group is not only fueled by our investors' backing but also by our commitment to foster the growth and success of our people. At Aptia, we're investing heavily in learning and development, paving unique career paths for our colleagues.
Specialist. Responsive. Thoughtful. Our values aren't just words; they are the backbone of our business. Our team embodies our values daily, to surpass client expectations, evolve constantly and nurture genuine relationships for the long-term.
Job requirements
Aptia is looking for a Product Marketing Lead who thrives on ownership and loves building things from the ground up. In this role, you will be the voice of our products in the market, translating complex features into messaging, materials, and go-to-market strategies that drive adoption, awareness, and impact.This is a unique opportunity to shape the product marketing function from scratch, influence cross-functional teams, and make a visible difference in how our products succeed with clients, brokers, and prospects. You will be the bridge between Product, Marketing, and Commercial teams, owning the strategy and execution of every launch and client-facing communication.What you'll be doing
Own go-to-market strategy and execution for all product releases and enhancements
Develop clear, compelling product positioning and messaging for clients, prospects, and brokers
Create sales enablement materials including overviews, one-pagers, competitive guides, and presentations
Conduct market and competitive research to inform strategy, positioning, and differentiation
Partner with Product, Marketing, and Commercial teams to make complex capabilities client-ready
Lead communications to clients about new features and updates
Translate technical product updates into engaging content for campaigns, events, and external communications
Build and define Aptia’s product marketing function, establishing processes, frameworks, and best practices
7+ years of experience in product marketing, product management, or related roles in HR technology or benefits administration
Proven experience leading go-to-market activities for new products or enhancements
Ability to simplify complex concepts into clear, client-ready messaging
Excellent written and verbal communication skills with strong attention to detail
Experience collaborating across Product, Sales, and Marketing teams
Strategic thinker who can balance high-level positioning with hands-on content creation
Comfortable owning projects end-to-end in a fast-paced, evolving environment
Excited by the chance to build a product marketing function from scratch and make a lasting impact
How to apply
If you are interested in this role, then we’d love to hear from you. Please go ahead and click apply and submit your resume with appropriate contact information.
Aptia is committed to creating a diverse, inclusive and equitable work environment. At Aptia, fostering an equitable and inclusive environment for all our people to flourish is a priority. We are an equal opportunity employer and aim to attract and retain the best people without attention to age, background, disability, ethnic origin, family duties, political affiliation, race, religion, gender and sexual orientation.
If there are any reasonable adjustments we can make to the recruitment process to ensure it is accessible to you, we encourage you to reach out to us.
Top Skills
What We Do
Aptia is a trusted provider of employee benefits and pensions administration services, with offices in the UK and U.S., supported by shared services in India and Portugal. It manages programmes covering over seven million people and serving more than 1,100 clients. Aptia delivers efficient and reliable solutions that ensure the smooth management of pension plans and employee benefits programmes. Our dedicated team of experts combines in-depth knowledge with leading technology to simplify the administration process.
