About Programa
Programa is a fast-growing venture-backed startup building the operating system for the design industry. Founded in 2020 out of Melbourne, Australia, our platform is purpose-built for interior designers and architects, replacing spreadsheets, PDFs, platform-switching, and scattered approvals with live tools that support every stage of a project.
Working across two verticals, Programa bridges designers and project stakeholders to centralise the entire conversation around design delivery. Studios use it to manage specifications, schedules, project tasks, and client communication - all in one place. It’s how the design industry moves faster, with more clarity and less chaos.
Role Overview
We’re looking for a Product Marketing Manager to drive how our platform is positioned and launched to market. You'll own go-to-market strategy, work directly with our product tam on launches, and help define how we compete in a rapidly evolving market. You’ll be the connective tissue between Product, Marketing, Sales, and Customer Experience — ensuring that every feature we build lands with impact and resonates with our customers.
Responsibilities
- Own product positioning and messaging for our core platform serving designs and suppliers
- Lead go-to-market strategy for major product launches and feature releases
- Partner closely with Product, Sales, and Customer Experience on launch execution
- Create sales enablement materials and competitive positioning
- Conduct customer research and competitive analysis to inform product strategy
- Drive product adoption through lifecycle marketing and user engagement campaigns
Experience
- 4-6 years product marketing experience at B2B or B2C SaaS
- Track record of successful product launches and go-to-market execution
- Strong analytical skills and experience with product metrics
- Excellent written communication and presentation skills
- Experience working with design/creative teams (Figma familiarity a plus)
- Startup experience and comfort with fast-paced, ambiguous environments
Why Join Us
- Join a startup that's scaling fast with significant growth opportunities
- Direct impact on product strategy and company direction
- Beautiful office in Cremorne with hybrid work flexibility
- Comprehensive paid parental leave
- Work with a talented, collaborative team building something meaningful
Top Skills
What We Do
Programa is a cloud-based platform for architects and interior designers that brings projects, processes, products and purchasing together in one place. Everything you need to run your design business or brand, all from one dashboard. Since launching during lockdown in 2020, thousands of architects, designers and brands have joined us to help reshape the future of the A&D industry. With Programa, you can complete admin tasks that might’ve taken days in just minutes. There’s no more flipping between platforms. No more outdated spreadsheets. No surprises. It’s a single touchpoint for every part of the A&D process, so everyone’s free to create and do business on the same digital page.
