Product Marketing Manager

Posted 14 Days Ago
New York City, NY
In-Office
170K-250K Annually
Mid level
Marketing Tech
The Role
As a Product Marketing Manager, you'll lead product launches, develop onboarding programs, create customer advocacy initiatives, and drive community engagement among customers while shaping product-led growth strategies.
Summary Generated by Built In
About Profound


Profound is an NYC-based AI startup helping brands measure and improve their visibility in AI platforms such as ChatGPT. We partner with some of the biggest brands and marketing agencies, including companies like MongoDB, Indeed, Mercury, DocuSign, Zapier, Ramp, Rho, Golin, Workable, Mejuri, Eight Sleep, G2, US Bank, Chime, and Clay.

We recently raised a $35 million Series B funding round led by Sequoia Capital, with continued backing from venture capital firms Kleiner Perkins, Khosla Ventures, Saga VC, and South Park Commons, as well as angel investors including Guillermo Rauch (Vercel) and Andrew Karam (Applovin).

Learn more at tryprofound.com.

Profound is on a mission to help companies understand and control their AI presence. We’ve created a new category, and we need a storyteller to help define it for the world. As part of our Product Marketing team, you’ll focus on how customers experience Profound after they buy-driving adoption, engagement, advocacy, and community. You’ll work cross-functionally across Product, Success, and Sales, crafting narratives and programs that ensure customers see value quickly and stay deeply engaged.

What You’ll Do

  • Lead product launches and adoption campaigns that turn new capabilities into everyday customer habits.

  • Develop and refine onboarding programs that set customers up for success from day one.

  • Create activation and engagement playbooks with Success and Growth teams to deepen product usage.

  • Build customer stories and advocacy programs that highlight impact and amplify champions.

  • Partner with Product to incorporate feedback loops from active customers into roadmaps and launches.

  • Drive community initiatives that connect customers with each other and with the Profound team.

  • Help shape the foundations of our PLG (product-led growth) motion by identifying activation levers inside the product.

Who You Are

  • A sharp, structured thinker and exceptional communicator.

  • Obsessed with understanding customers and helping them unlock value.

  • Curious and empathetic, with an editorial instinct for what stories resonate.

  • Experienced working cross-functionally with Success, Product, and Sales.

  • Passionate about AI and how it’s changing the way people search and discover.

  • Comfortable moving fast, iterating quickly, and making decisions with imperfect information.

  • Bonus: Background in customer marketing, advocacy, or community building.

This is an on-site role in our Union Square office, designed for builders who thrive on speed, iteration, and impact.

Top Skills

AI
Marketing
Product Management
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The Company
HQ: New York, NY
0 Employees

What We Do

Hundreds of millions of consumers are now using AI Search like ChatGPT or Perplexity to discover brands and products.

Profound has developed the first analytics platform to help enterprise brands understand and improve how they show up in AI Search.

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