Product Marketing Manager

Reposted 22 Days Ago
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Gurugram, Haryana
In-Office
Mid level
Marketing Tech
The Role
The Product Marketing Manager will develop growth strategies, conduct market analysis, enhance customer experience, and manage stakeholder relationships to drive product success.
Summary Generated by Built In
About One Impression
One Impression is the #1 creator marketplace connecting brands with authentic influencers and content creators. We’re building the future of how brands and creators collaborate, with speed, transparency, and efficiency at the core.

Key Responsibilities:

  • Growth Strategy Development: Develop and implement comprehensive growth strategies that align with business objectives, leveraging market research and data insights.
  • Competitor Benchmarking: Conduct regular competitor analysis to identify market opportunities, threats, and best practices to stay ahead in the industry.
  • Data Analytics: Utilize advanced data analytics to track and analyze key growth metrics, making data-driven decisions to optimize growth initiatives.
  • Customer Success and Experience: Foster a customer-centric culture focused on delivering exceptional customer experiences, enhancing customer success programs to ensure high user satisfaction and retention.
  • Growth Hacking: Identify and execute innovative growth hacking strategies to drive user acquisition, engagement, and retention, continuously testing and iterating to find the most effective tactics.
  • User Experience (UX): Collaborate with product and design teams to enhance user experience, ensuring seamless interactions and high customer satisfaction.
  • Marketing Activation: Lead marketing activation initiatives to boost brand awareness, drive lead generation, and support sales efforts through targeted campaigns and programs.
  • Stakeholder Management: Manage relationships with key stakeholders, ensuring alignment and support for growth initiatives, while collaborating with cross-functional teams to drive results.
  • Partnerships: Identify, establish, and nurture strategic partnerships to expand market reach and drive growth, ensuring mutual success and alignment with business goals.

Qualifications:

  • Minimum of 3 years of growth-focused experience within B2B SaaS companies.
  • Proven track record in developing and executing successful growth strategies.
  • Strong understanding of customer success and customer experience (CX).
  • Expertise in competitor benchmarking and market analysis.
  • Proficient in data analytics and making data-led decisions.
  • Excellent stakeholder management skills.
  • Strong understanding of technology and product management.
  • Experience in growth hacking, user experience (UX), and marketing growth.
  • Exceptional communication and interpersonal skills.
  • Bachelor's degree in Business, Marketing, Data Science, or a related field. A master's degree is a plus.

Top Skills

B2B Saas
Data Analytics
Ux
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The Company
Gurgaon, Haryana
106 Employees
Year Founded: 2018

What We Do

One Impression’s platform helps brands instantly discover and access over 7 Mil+ creators globally ranging from top-tier celebrities to regional nano creators. The platform also provides best-in-class creator pricing, facilitates compliant creator contracts, ensures seamless on-time delivery, automates creator payouts, and allows brands to track campaign performance in real time. The platform enables brands to reliably drive campaigns at scale and speed. The platform is currently active in over 14 countries including India, USA, UAE, Indonesia & more. It is trusted by over 500+ top brands including companies such as Unilever, Amazon, Nestle, Meta to name a few. Learn about One Impression - https://oneimpression.io Start a project - [email protected] Other queries - [email protected]

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