Passionate about food? Eager to join a dynamic SaaS startup shaping the food and beverage industry? Tastewise is just the place for you.
Tastewise: The GenAI-powered consumer data platform revolutionizing product strategies and driving success for major brands like Nestle, Pepsi, and Campbell's. With insights from billions of data points, we empower our clients to create, market, and sell their products faster and more successfully.
Join this $10 trillion industry, where creativity and an entrepreneurial mindset drive daily success and reach the homes of billions of people in an industry where change isn't just a recipe but a way of life.
Let's shape the future of food together.
About the role
We are looking for someone who is passionate about understanding consumers and product marketing, with strong skills in analyzing, initiating, and applying user knowledge to product creation. This individual should be eager to lead the industry revolution with AI and drive transformation in work processes.
- Deeply understand the product-its features, technical capabilities, use cases, and customer value, becoming the go-to expert for internal teams.
- Translate technical functionality into clear, benefit-driven messaging that resonates across audiences, from buyers to end users.
- Own product positioning and messaging frameworks, tailoring value propositions by segment, persona, and market context.
- Actively support the sales process by joining strategic customer calls, helping to articulate product value, address objections, and accelerate deal velocity.
- Collaborate cross-functionally with product, sales, and GTM teams to align on roadmap priorities, launch timing, and customer value delivery.
- Create and maintain high-impact enablement assets, including sales decks, one-pagers, battlecards, product briefs, and internal FAQs.
- Enable internal teams through structured training on product capabilities, use cases, and competitive differentiation.
- Conduct ongoing market and competitor analysis to identify product gaps, technical differentiators, and opportunities for positioning refinement.
- Lead go-to-market strategy for new products and features, including messaging rollout, launch toolkits, and post-launch performance tracking.
Requirements
- 4+ years of experience in startups and/or SaaS companies
- Ability to thrive in a fast-paced entrepreneurial environment
- Storytelling capabilities to craft a coherent and compelling narrative for internal stakeholders and customers
- Excellent track record of creating high-quality marketing collateral across multiple channels
- Strong analytical skills with the ability to define, track, and measure outcomes
- Independent research and analysis skills for markets and business opportunities
- Highly motivated, quick to learn, and proactive with a strong ability to take initiative
Benefits:
- Hybrid environment- 2-3 days a week in our NYC office.
- Equity options
- Medical, Dental, and Vision Benefits (individual plan 100% covered)
- The base compensation for this role is approximately 130,000-150,000$ per year, excluding bonus targets. The candidate's final compensation will be based on their skills and experience. For candidates outside of New York City, the compensation may vary depending on the local cost of labor and other factors.
- Base salary ranges are determined by multiple factors unique to each candidate, including skills and local market benchmarks. If your expectations are outside this range, we encourage you to apply still.
- Visa sponsorship for this role is currently not available.
Equal Opportunity Statement:
Tastewise is an equal opportunity employer and is committed to fostering a diverse and inclusive workplace. We encourage individuals of all backgrounds to apply, regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, age, veteran status, or any other characteristic protected by federal, state, or local law. We are dedicated to providing reasonable accommodations to individuals with disabilities throughout the hiring process. If you require an accommodation, please contact [email protected] .
What We Do
At Tastewise, we’re reinventing how the food and beverage industry understands consumers. Every year, 90% of product innovation in food fails -not because brands lack ideas, but because they lack accurate, real-time insight into what people truly want. Traditional surveys and focus groups can’t keep up with the speed of culture, leaving businesses disconnected from consumer needs.
Tastewise solves that. Our AI-powered consumer intelligence platform transforms massive amounts of data from online searches, social conversations, ordering platforms, and recipe sharing into clear, actionable insights. We enable food and beverage companies to discover what consumers are craving, why it matters, and how to meet demand with products that succeed.
With Tastewise, brands can:
• Reduce waste and costs by focusing only on products people actually need.
• Accelerate innovation with real-time data instead of outdated reports.
• Tell stronger stories by grounding marketing and product launches in consumer behavior.
• Stay ahead of trends with insights that reflect what’s happening now -not what happened last year.
Our platform is trusted by leading global food and beverage brands including Campbells, Givaudan, KraftHeinz, Nestlé, Mars, PepsiCo, and more, to answer their most pressing questions, from “Which flavors and ingredients are trending?” to “What health claims resonate with Gen Z today?” Whether it’s identifying the next big plant-based ingredient or optimizing product messaging, Tastewise delivers the clarity needed to win in a competitive market.
Since launching in 2018, we’ve grown to 120+ employees across the US, UK, Spain, and Israel. Backed by $50M in Series B funding, we’re scaling rapidly.
Why Work With Us
At Tastewise, we’re not just another data company. Most data companies crunch numbers; Tastewise tells stories. Our AI connects brands to what consumers truly crave, reducing waste and driving impact. Here, your work directly shapes global food trends, in a culture built on collaboration, innovation, and a mission that matters.
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Tastewise Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Hybrid environment- 2-3 days a week in our NYC office.
