The Product Marketing Manager is responsible for driving go-to-market strategies, crafting compelling product messaging, and ensuring successful product launches that resonate with target audiences. This role bridges the gap between product development and customer engagement by translating technical features into clear, customer-focused benefits. The ideal candidate is a strategic thinker with strong communication skills and a deep understanding of market dynamics, customer needs, and competitive positioning.
Main duties and responsibilities- Understands customer needs, market trends, and competitive landscape
- Study company products and translate technical details into benefits for the user in close alignment with product management
- Craft compelling product positioning and messaging that differentiates the product in the market across marketing channels (landing pages and campaigns)
- Collaborate with content and lead generation team to create campaigns that drive awareness and leads
- Tailor communication for different segments and channels by selecting and creating the appropriate marketing content (e.g., print, digital, social) for each audience
- Ensures sales enablement by providing relevant material
- Organize and coordinate the market launch of new products and concepts
- Manage a calendar scheduling the creation of each piece of content and the planned release of each piece of content.
- Work with in-house or external Writers and other content creators to create the desired content.
- Develop and maintain relationships with external vendors whose products or services will be needed for the product marketing.
- Measure and analyze the effectiveness of product campaigns and initiatives using various analytical tools and provide actionable insights and recommendations for improvement.
- 3–7 years of experience in product marketing, brand management, or go-to-market strategy, ideally in a B2B or tech environment
- Strategic thinker with a customer-first mindset
- Proven success in launching products, developing positioning and messaging, and driving customer engagement
- Deep understanding of market research, customer segmentation, and competitive analysis
- Excellent written and verbal communication skills, with the ability to translate complex features into clear customer benefits
- Strong skills in positioning, messaging, and storytelling tailored to different buyer personas
- Experience in tools such as: Adobe Illustrator, Photoshop, InDesign
- Experience with go-to-market planning, sales enablement, and lifecycle marketing
- Proficiency in marketing automation tools (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), and analytics platforms (e.g., Google Analytics)
- Ability to collaborate cross-functionally with product management, sales, and customer service teams
- Highly organized, detail-oriented, and able to manage multiple projects simultaneously
Your Location:
Poland - Krakow
Diversity, Equity & Inclusion (DEI)
We are an inclusive employer that welcomes all backgrounds, perspectives, and experiences. Regardless of your origin, gender, age, sexual orientation, beliefs, disability, or political views, we value diversity and believe that unique perspectives drive innovation and success.
Join us and be part of a team where everyone belongs!
Top Skills
What We Do
Hyva Group is a leading global provider of innovative and highly efficient transport solutions for the commercial vehicle and environmental service industries. The company is committed to the development, production, marketing and distribution of components used in hydraulic loading and unloading systems on trucks and trailers. Its products are used worldwide across a range of sectors including transport, construction, mining, materials handling and environmental services providers.
Hyva produces the strongest front end hydraulic telescopic cylinder in the world, double acting cylinders, mobile and static compactors and waste collection units. Hyva's portfolio comprises: Hydraulics (cylinders and tipping gear), Container Handling Systems (hook and skip loaders), Waste Handling (transfer stations, compactors and refuse collection bodies), Floors (horizontal unloading/loading floors) and Cranes (fixed and rolling). These products are designed and marketed under several well respected brands: Hyva, Kennis, F.lli Ferrari and Amco Veba. Hyva is also a distributor of high value components.
Founded in 1979, the company is headquartered in Alphen aan den Rijn in The Netherlands and operates in more than 110 countries with over 3,500 employees around the world. The Hyva Group encompasses more than 30 subsidiaries globally, with an extraordinary sales and service coverage and 14 production facilities in Brazil, China, Germany, India, and Italy, with more than 20,000 customers.
