About Persona
Persona is the configurable identity platform built for businesses in a digital-first world. Verifying individuals and organizations is harder — but more important — than ever, with AI enabling fraudsters to launch sophisticated accounts at scale and regulations evolving rapidly.
We’ve built Persona to support practically every use case and industry — that’s why we’re able to serve a wide range of leading companies. For example, Instacart relies on Persona to verify shoppers who onboard onto their platform before delivering groceries to your doorstep. Meanwhile, OpenAI relies on Persona to keep bad actors out, protecting one of the world’s most powerful AI platforms from large-scale abuse in a time when AI is reshaping the way we work and live.
We’re growing rapidly and looking for exceptional people to join us!
About the Role
As a Product Marketing Manager at Persona, you will play a critical role in being the connective tissue between Persona, our customers, and our internal teams. We’re looking for someone who is excited about understanding complex product offerings in a rapidly evolving industry with tons of emergent players and turning that knowledge into compelling messaging and collateral for our clients and sales/customer success teams.
For our customers, you will leverage market and customer insights to speak the Voice of the Customer, drive product go-to-market strategy via launches, and use the learnings to iterate upon our roadmap and launch process. For our sales and customer success teams, you will be an enablement champion of our products, developing messaging and collateral to supercharge our go-to-market engine.
This will be a highly cross-functional role, you will be partnering closely with Product, Sales, Customer Success, Content, Design and Engineering to drive and execute go-to-market plans. Your ability to align various stakeholders and build trusted relationships with them is paramount. As an early member of the marketing team, you'll also have the opportunity to help define and shape the product marketing function.
What you'll do at Persona
Become an expert on Persona’s product and customers, working across Product, Marketing, Sales, and Customer Success to launch new products and features and evolve our product roadmap and release process.
Partner with Sales and Customer Success to understand the Voice of the Customer and drive adoption of products and best practices via training, tools, and collateral (e.g. product overviews, sales deck, web pages, etc).
Develop a deep understanding of our market (buyers, competitors, and industry trends) and translate the knowledge into compelling messaging, positioning, and battlecards.
Partner with Content and Lifecycle marketing to fuel our GTM engine with actionable campaigns (e.g., webinars, whitepapers, videos, case studies, etc).
What you'll bring to Persona
2+ relevant work experience that can span technical marketing, product marketing, growth marketing, product management, or go-to-market strategy. B2B platform experience is a plus.
Experience supporting or running product launches and feature releases
Empathetic storyteller - Everything you do is based on a deep empathy for your audience - whether they be users, technical/nontechnical buyers, or internal stakeholders. You can leverage your excellent verbal and written communication skills to translate complex technical concepts into clear, compelling messaging. You adapt how you communicate to most effectively reach your target audience.
A team player. You are able to work across a wide range of functions to lead and execute on cross-functional projects, driving alignment every step of the way from conception to completion. More than anything, you take pride in helping your teammates succeed.
Resourceful. You are self-driven and have a “get it done” attitude. You are comfortable navigating ambiguity, relentlessly prioritize based upon business impact, and are able to keep multiple workstreams on track in an extremely fast-moving environment.
Always curious. You want to understand how things work under the hood. You like to develop deep product knowledge and you optimize for learning at every stop.
Bonus points for experience in the compliance, identity verification, and/or fraud space
Full-time Employee Benefits and Perks
For full-time employees (excluding internship and contractor opportunities), Persona offers a wide range of benefits, including medical, dental, and vision, 3% 401(k) contribution, unlimited PTO, quarterly mental health days, family planning benefits, professional development stipend, wellness benefits, among others. While we believe competitive compensation and benefits are a critical aspect of you deciding to join us, we do hope you consider why our core values and culture are right for you. If you’d like to better understand what it’s like working at Persona, feel free to check out our reviews on Glassdoor.
Top Skills
What We Do
Persona helps businesses manage KYC/AML/KYB programs, fight fraud, and build trust by automating any identity-related use case with our flexible identity infrastructure. For example, we help Branch automate their KYC process and Coursera verify learners’ identities before delivering course credentials.
Beyond securely collecting and verifying user information such as PII, government IDs, and biometric selfies, our platform also provides flexible case review and orchestration tools to help businesses streamline and automate their identity operations — from setting custom rules to ingesting third-party data and triggering external actions.
Why Work With Us
Persona's a leader in identity verification, offering unmatched flexibility to meet diverse business needs. With customizable building blocks, our product adapts to various industries, use cases, and risk levels. Our core value of having a People-first culture thrives on new perspectives that enrich the workplace and support our mission and value.
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