Sonatype

Product Marketing Manager

Reposted 10 Days Ago

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Hiring Remotely in Canada

Remote

Mid level

Software • Cybersecurity

Sonatype is the software supply chain management company.

The Role

The Product Marketing Manager will define messaging for software supply chain security, coordinate product launches, develop AI-enhanced content, and enable sales teams. The role requires collaboration and market analysis for effective strategy.

Summary Generated by Built In

Sonatype is the software supply chain security company. We provide the world’s best end-to-end software supply chain security solution, combining the only proactive protection against malicious open source, the only enterprise grade SBOM management and the leading open source dependency management platform. This empowers enterprises to create and maintain secure, quality, and innovative software at scale.

As founders of Nexus Repository and stewards of Maven Central, the world’s largest repository of Java open-source software, we are software pioneers and our open source expertise is unmatched. We empower innovation with an unparalleled commitment to build faster, safer software and harness AI and data intelligence to mitigate risk, maximize efficiencies, and drive powerful software development.

More than 2,000 organizations, including 70% of the Fortune 100 and 15 million software developers, rely on Sonatype to optimize their software supply chains.

As a Product Marketing Manager at Sonatype, you’ll define the story for how enterprises securely consume and govern open-source software at scale. You’ll build messaging that resonates with developers, DevSecOps engineers, and CISOs, highlighting how our solutions simplify the way they work with open source components, containers, and AI/ML models while helping organizations adopt a “shift-left” approach by protecting against open-source malware and supply chain threats from entering their CI/CD pipeline.

You'll join a dynamic team that's elevating our market presence through impactful messaging, engaging sales enablement, and strategic content creation. To succeed, you’ll leverage AI tools daily—enhancing research, content creation, competitive intelligence, and campaign execution to move faster and deliver greater impact.

Key Responsibilities

Go-to-Market Leadership
Help define positioning, messaging, and GTM strategy for Sonatype’s software supply chain security solutions.
Partner with Product Management to align on roadmap priorities for future product line extensions (e.g. agentic AI, free-to-paid business models, and more) —using AI to analyze market demand, competitor moves, and emerging threat trends.
Define value propositions that resonate with developer and security audiences.
Coordinate and manage product launches, ensuring cross-functional alignment and strong market impact.
Partner with the broader Marketing team to design and execute integrated campaigns that drive demand both for new customers and for expansion within our existing installed base.

AI-Enhanced Content & Storytelling
Use AI technology to research and produce solution briefs, sales decks, website content, webinars, video content, and whitepapers.
Build and continuously refresh thought leadership around open-source risk and software supply chain resilience—combining AI-driven insights with your own expertise.
Optimize Sonatype’s web presence with clear, differentiated product messaging that supports discovery and conversion.
Serve as an evangelist for Sonatype solutions at events, webinars, and in industry media.

Sales & Customer Enablement
Develop AI-assisted enablement tools (battlecards, competitive tear-downs, objection handling guides, demo scripts).
Help train Sales and Customer Success teams to position our products effectively against competitors.

Market & Competitive Intelligence
Monitor evolving threat vectors and competitive offerings in the software supply chain security market.
Use AI to process large data sets (malware incidents, package statistics, regulatory updates) into actionable market intelligence.

Qualification

Required
3+ years in enterprise SaaS Product Marketing of cybersecurity or developer products.
Demonstrated experience using AI tools (ChatGPT, Claude, Jasper, Perplexity, AI-driven analytics platforms) as a core part of your professional workflow.
Excellent storytelling and communication skills across technical and executive audiences.
Ability to work independently, with strong collaboration skills in working with cross-functional, international teams and customers.
Experience working in fast-paced environments and flexible to work with teams across various time zones.
Excellent written and oral communication skills.
Ability to work in EST

Preferred
5+ years in enterprise SaaS Product Marketing of developer tools.
Experience marketing AppSec, DevSecOps, or Security & Compliance solutions.
Prior success positioning a technical product against well-established competitors.
Resides in either EST or CST time zones
Pragmatic Marketing certified

At Sonatype, we value diversity and inclusivity. We offer perks such as parental leave, diversity and inclusion working groups, and flexible working practices to allow our employees to show up as their whole selves. We are an equal-opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. If you have a disability or special need that requires accommodation, please do not hesitate to let us know.

Top Skills

Ai Tools

Ai-Driven Analytics Platforms

Chatgpt

Claude

Jasper

Perplexity

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The Company

HQ: Fulton, MD

600 Employees

Year Founded: 2008

What We Do

The Sonatype journey started almost 15 years ago, just as the concept of “open source” software development was gaining steam. From our humble beginning as core contributors to Apache Maven, to supporting the world’s largest repository of open source components (Central), to distributing the world's most popular repository manager (Nexus), we’ve played a meaningful role in helping the world embrace the power of open innovation.

We empower developers and security professionals with intelligent tools to innovate more securely at scale. Our platform addresses every element of an organization’s entire software development life cycle, including third-party open source code, first-party source code, and containerized code. Sonatype identifies critical security vulnerabilities and code quality issues and reports results directly to developers when they can most effectively fix them. This helps organizations develop consistently high-quality, secure software which fully meets their business needs and those of their end-customers and partners. More than 2,000 organizations, including 70% of the Fortune 100, and 15 million software developers rely on our tools and guidance to help them deliver and maintain exceptional and secure software.

Why Work With Us

We're on a mission to change how the world innovates by making software development easier. Already used by 15 million developers, we have lofty goals for our technology to be in the hands of every engineering team. And, we need you to do that. Join us!