Product Marketing Manager

Duties and Responsibilities:

• Support the development and execution of product marketing strategies for Slide’s insurance products, including market launches, product positioning, and differentiated messaging.
• Conduct customer and market research efforts in partnership with Marketing Analyst to uncover insights and provide findings to inform product development, competitive strategy, and marketing communications.
• Work closely with Product, Underwriting, Compliance, Claims, Sales, and Marketing teams to align product updates and launches, rate changes, and campaign priorities.
• Create campaign messaging to drive product awareness, lead generation, conversion, and engagement across both direct-to-consumer and agent channels.
• Collaborate with UX, Engineering, Marketing, and In-House Agency teams to ensure the direct-to-consumer product experience (including online quoting and onboarding) is compelling, cohesive, and conversion-optimized. Ensure product information is clearly and persuasively presented across our websites, quote flows, and the customer app.
• Develop, write, and manage marketing collateral including landing pages, one-pagers, decks, emails, digital ads, blog content, FAQs, and presentations to support Slide’s marketing strategy.
• Provide customer-facing teams with clear talking points and training materials to ensure consistent, confident communication across all customer touchpoints, reinforcing our value proposition and delivering a cohesive brand experience.
• Gather customer insights through surveys, interviews, and feedback loops to influence product development and refine marketing narratives.
• Ensure all product marketing strategies, materials, and messaging comply with state-specific insurance regulations, Slide’s brand, business goals, and Slide’s internal review processes.
• Model ethical behavior and execute job responsibilities in accordance with Slide's core values, ethics, and information protection policies.
• Perform other duties as assigned.

Education, Experience, and Licensing: 

• Bachelor’s degree in marketing or business strongly preferred.
• Minimum of 3-5 years of experience in product marketing.
• Minimum 1-2 years of experience developing product positioning for homeowners’ insurance products or similar industry experience.
• Industry designations or certifications (e.g., PMC or PMA) are a plus.

Qualifications/Skills and Competencies: 

• Strong knowledge of insurance marketing regulations, including compliance with state DOI guidelines.
• Proven history of leading go-to-market strategy and execution for new products or feature launches.
• Ability to craft product positioning and messaging that translates technical or regulated products into clear, customer-centric narratives.
• Skilled in conducting and synthesizing market research, competitive analysis, and customer insights to inform strategy.
• Ability to support both direct-to-consumer and agent/channel-driven marketing strategies.
• Proven ability to be adaptable and flexible; able to adjust to new requirements or unforeseen issues.
• Excellent interpersonal skills with a focus on providing an exceptional customer experience.
• Strong planning, organizational, and time management abilities.
• Data-driven, analytical approach necessary.
• Strong written and verbal communication skills with the ability to professionally interact with team members in other departments.
• Ability to interpret and apply laws, rules, regulations, policies, and operational guidelines.
• Proficient in Microsoft 365 applications such as Teams, SharePoint, Word, Excel, PowerPoint, and Outlook.
• Desire to live Slide's Core Values.