About the role:
Lumenis is a fast-growing, global leader in energy-based solutions for Aesthetics and Eye-Care. We are based in Yokneam, Israel (with offices also in Tel-Aviv) with a strong business performance worldwide.
Lumenis is looking for a Product Manager for the Aesthetics Business, which includes a broad portfolio of leading solutions in the market as well as an exciting innovation pipeline. The Product Marketing Manager will be responsible for driving the business growth of the assigned product portfolio and oversee the 360 product marketing aspects of the products.
Key responsibilities:
· Owns and leads all product aspects relating to the assigned products, from product inception to launch and throughout the lifecycle of the product
· Develop the product requirements based on customer and patient insights, needs and business aspects and follow them throughout the product development process
· Owns the product value proposition and associated claims. Develops the product marketing toolkit including educational, sales and marketing tools
· Perform business intelligence, market & competitive analysis and translate them into actionable business goals
· Develops global go-to-market strategies in collaboration with regional teams (segmentation, targeting, positioning, pricing) to drive market share and profitable growth
· In cooperation with the Clinical department, developing educational tools and programs for customers on the clinical value and product use to drive adoption of our offering in the field
· Coordinating the assigned products’ activities in a multi-functional organization; including marketing, sales, operations, engineering, and services teams, while ensuring compliance with quality systems and regulatory requirements
· Take an active part in the strategy and roadmap discussions of new product introductions
· Be the Product Champion! Instill a sense of excitement about our products within the organization, and the relevant community as a whole
Requirements
· Degree in Life Sciences, Engineering, Marketing, Business Administration
· MBA from a leading institution - advantage
· 3+ years of hands-on experience in product marketing and product development – a must; preferably in the field of medical devices and/or biotech
· Healthcare product/industry/technical acumen - advantage
· Ability to quickly dive into the technological details of the product
· Strong analytical and problem solving skills (proficiency in excel is a must)
· Excellent communication and presentation skills and ability to influence and motivate others in a cross functional organization
· Ability to work self-sufficiently with strong sense of initiative, and excel in a high-paced, always changing environment
· “Can-do” and hands-on mentality, positivity, and willingness to think outside the box to continuously improve our products and solutions
· Proven ability to work globally; willingness to travel internationally (~20% of time on avg.)
· Native English level - solid spoken and written skills
Top Skills
What We Do
Energy to Healthcare
Lumenis is a global leader in the field of minimally-invasive clinical solutions for the Surgical, Ophthalmology and Aesthetic markets, and is a world-renowned expert in developing and commercializing innovative energy-based technologies, including Laser, Intense Pulsed Light (IPL) and Radio-Frequency (RF).
For nearly 50 years, Lumenis' ground-breaking products have redefined medical treatments and have set numerous technological and clinical gold-standards. Lumenis has successfully created solutions for previously untreatable conditions, as well as designed advanced technologies that have revolutionized existing treatment methods in each and every one of the verticals we operate in.
Our drive for innovation stems from an uncompromising commitment to improving the health and well-being of our patients; addressing new and growing needs of aging populations; and in offering medical professionals cutting-edge solutions that fit seamlessly into the health-economics environment of the 21st century.
A Leader with Great Assets in Attractive Growing Markets
Innovative technology: Over 270 registered patents and more than 100 FDA clearances.
Global reach: Active installed base of more than 80,000 systems and presence in over 100 countries.
Strong brand: The Lumenis name and brand are associated with high quality among consumers.
Partnership with key opinion leaders (KOL’s): Strong KOL support and commitment to research and development.
