Product Marketing Manager

Pluxee is a global player in employee benefits and engagement that operates in 31 countries. Pluxee helps companies attract, engage, and retain talent thanks to a broad range of solutions across Meal & Food, Wellbeing, Lifestyle, Reward & Recognition, and Public Benefits.

Powered by leading technology and more than 5,000 engaged team members, Pluxee acts as a trusted partner within a highly interconnected B2B2C ecosystem made up of more than 500,000 clients, 36 million consumers and 1.7 million merchants.

Conducting its business as a trusted partner for more than 45 years, Pluxee is committed to creating a positive impact on all its stakeholders, from driving business to local communities, to supporting wellbeing at work for employees while protecting the planet.

Employee Contract type:

Permanent Regular

Job Description:

Pluxee is a global player in employee benefits and engagement that operates in 31 countries. Pluxee helps companies attract, engage, and retain talent thanks to a broad range of solutions across Meal & Food, Wellbeing, Lifestyle, Reward & Recognition, and Public Benefits.
Powered by leading technology and more than 5,000 engaged team members, Pluxee acts as a trusted partner within a highly interconnected B2B2C ecosystem made up of more than 500,000 clients, 36 million consumers and 1.7 million merchants.
Conducting its business as a trusted partner for more than 45 years, Pluxee is committed to creating a positive impact on all its stakeholders, from driving business to local communities, to supporting wellbeing at work for employees while protecting the planet.

🚀 Your next challenge

Leads and executes the product go to market plan including developing the marketing plan, prepare sales channels & Support Channels readiness in order to meet product objectives. 

Works on the positioning clients (companies) value proposition & activation for the brand.
What you’ll be doing:

• Create and implement marketing plan consisting of initiatives with impact in Marketing & Sales Funnel and also with impact in Customer Experience and increased Customers Loyalty;
• Create and execute communication campaigns for the product(s) s/he is in charge to build & strengthen the product’s equity over a period of time ;
• Understand the in-depth customers needs in the addressable clients segments and design innovative plans to meet those expectations of clients;
• Tailor marketing activities and communication with products and segment specificities in order to reach maximum results;
• Cooperate tight and regular with internal stakeholders (ie. Product Management, Digital Team, Sales, CX&Ops, etc) and external stakeholders (ie. Agencies) in order to build and implement successfully marketing plan;
• Drive awareness & purchase intent for the product(s)
• Develop marketing campaigns to deliver on business objectives for the Product
• Involve in the running of specific digital campaigns for clients;
• Run product-specific, tactical marketing campaigns
• Continuous tracking of competition actions through specific tools related with the products and customer segments
• Track regular results (ie. leads, sales volumes/values) both in Marketing and Sales Funnels related with the marketing plan activities and suggest adjustments measures if necessary

🌟 You’re a match
Education Requirements:
• BA/Master’s degree in Business, Marketing.
Work Experience Requirements:
• At least 4-6 years in marketing which includes experience in product marketing.
• Brand Management - positioning, value proposition, branding & nomenclature, writing briefs; Go-to-market planning & execution.
• Ability to conceptualise solutions for the different segment needs that exist in the market.
• Strong knowledge in Competitive analysis, business analysis, market assessment.
Languages:
Fluency in English
Competencies:
• Cultivates innovation: Creates new and better ways for the organization to be successful.
• Collaborates: Building partnerships and working collaboratively with others to meet shared objectives.
• Drives Results: Consistently achieves results, even under tough circumstances.
• Communicates effectively: Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
📍 Your location
Bucharest
☀️ Happy at work
1) A meaningful job: Be the change! Help us build the future of employee benefits by bringing to life sustainable and personalized experiences and contribute to make a real impact on millions of lives. Our business model delivers not just for individuals but their communities too, by supporting local businesses and economies.
2) A great culture: People matter – a lot! Be part of a multicultural team that moves as one in a fast paced and innovative environment. We respect and care authentically about our people, we embrace wellbeing and work-life balance, new ideas and we have a lot of fun!
3) An empowering environment: Be yourself! At Pluxee we proudly embrace diversity and value the uniqueness of our talents, fostering an inclusive work place where all abilities are celebrated, and equal learning and growing opportunities are a given.