Product Marketing Manager

Here’s What You’ll Do:

• Create go-to-market strategies and campaigns for new and existing products, and execute them.
• Speak to our audience of mainly developers and engineers with technical accuracy and messaging that represents our brand and connects with target audiences.
• Ship regularly. This position will focus on launching AI courses on our learning platform.
• Maintain and elevate the product voice and identity across channels and campaigns.
• Responsible for product positioning, creative ideation, copywriting, product narrative, and creating product and marketing assets in collaboration with the marketing team, including design and web development.
• Work closely with Digital, Editorial, and Event marketing leads on marketing strategy.
• Champion our end users and act as the internal expert regarding their preferences, pain points, and motivators.
• Collaborate with product and engineering teams and industry and educational partners.
• Act as the de facto program manager and coordinate between internal stakeholders and external partners to design and lead multi-channel, integrated marketing projects end-to-end.
• Support and assist other teammates’ marketing initiatives, including newsletter and event campaigns.
• There will also be opportunities to work directly with the Founder (Andrew Ng) and other industry experts to craft marketing materials.

Here Are The Skills You Should Have:

• 5+ years of general marketing experience and 2+ years of Product Marketing experience: Ideally at a fast-paced technology company.
• Marketing to Technical Audiences: Experience marketing to technical or developer audiences, with a solid understanding of developer communities and the ability to engage with them effectively.
• Startup Experience: Ability to thrive in a startup environment, wearing multiple hats within the marketing department, and navigating ambiguity and uncertainty effectively.
• AI-native mindset: Naturally seek efficiencies, force multipliers and completely new capabilities by using AI, including building (vibe coding ok) custom apps for workflow optimization.
• Exceptional Writing Skills: Strong written communication skills, with the ability to craft non-clichéd storytelling and persuasive calls to action.
• Strategic and Tactical Proficiency: Proven ability to work at both strategic and tactical levels, driving marketing strategies while executing day-to-day tasks effectively.
• Product Launch Management: Demonstrated experience managing product launches end-to-end, from planning to execution.
• Project Management: Demonstrated ability to manage multiple projects simultaneously, meeting deadlines and delivering results within budget constraints.

Bonus If You Have:

• Consumer Technical Product or Online Learning Industry Experience: Familiarity with consumer technology products or e-learning products, especially AI or emerging tech, with demonstrated success in product launches and marketing.
• Coding Experience: Experience with coding or a basic understanding and knowledge of Python, preferred for deeper technical comprehension.
• Creative Thinking: Appetite for generating original, creative ideas and openness to new thinking.
• Eye for design: Proficiency in communicating direction and feedback for graphic design to create visually compelling marketing materials.

What You Get Working With Us:

• Being part of a world-class team of subject matter experts from various fields (marketing, operation, product, etc.) trying to change the world.
• Working across cultural and geographical lines alongside our offices in different parts of the world.
• A culture of lifelong learning supported by a monthly stipend for professional development.
• The opportunity to be exceptionally creative with your high-impact ideas.

Our Defining Values:

• We care deeply about our learners: We let our learner's needs guide our actions and decisions and put our mission ahead of ourselves.
• We are great at what we do: We strive for excellence in all dimensions, especially in the quality of the content we create and the people we hire.
• We default to action: We are comfortable acting with limited information and taking ownership of our decisions.
• We ask why: We ask the hard questions and are open to being in the wrong. We advocate for the best ideas, not our ideas.
• We are honest and authentic: We are transparent as an organization, over-communicate to build trust, and share our failures just as we do our successes.
• We do this together: We help each other grow and succeed and have fun at work, even in a remote environment.

We Offer:

• DeepLearning.AI offers a comprehensive benefits package including medical, dental, and vision coverage, a 401(k) plan, a monthly education stipend, flexible PTO, and much more.