Overview:
We are looking for a highly motivated Product Marketing Manager to join our growing team in the defense technology industry. This role will be responsible for defining and executing go-to-market strategies, positioning, and messaging for our products, ensuring alignment with market needs and company objectives.
The ideal candidate has 5-7 years of experience in product marketing or a related field, with a proven track record in crafting compelling product narratives and supporting sales enablement. While experience in the defense tech industry is a plus, it is not a requirement. This role requires strong analytical abilities, excellent communication skills, and a passion for solving users’ greatest challenges.
Responsibilities:
Product Positioning and Messaging:
Develop clear, compelling positioning and messaging for our product suite, tailored to target personas and segments within the national security ecosystem.
Collaborate with product management and sales to define product value propositions and differentiation points.
Ensure consistency and alignment in product messaging across all marketing channels.
Go-to-Market Strategy and Launch Management:
Define and execute go-to-market (GTM) strategies for new product launches and feature updates, ensuring timely and successful launches.
Partner with cross-functional teams, including product management, engineering, sales, and customer success, to drive successful product launches and campaigns.
Develop and manage launch plans, tracking and reporting on key milestones and outcomes.
Sales Enablement:
Create and maintain sales enablement materials, including product decks, battle cards, customer case studies, and FAQs, to support the sales team in driving revenue.
Train the sales team on product positioning, value propositions, and messaging, ensuring they can effectively communicate product benefits to prospects and customers.
Serve as a key liaison between marketing and sales, addressing feedback and refining materials as needed.
Content and Campaign Development:
Identify and develop video, print, and editorial content that speaks to different stages of the customer journey.
Create user marketing collateral, including whitepapers, webinars, blog posts, and other materials that drive product engagement.
Support demand generation and ABM initiatives by providing product-focused insights and content, helping to tailor campaigns to specific audiences..
Cross-Functional Partnership
Leverage product-led insights to inform product positioning, messaging, and go-to-market strategies.
Act as the voice of the customer, relaying insights, challenges, and needs between product and marketing teams.
Leverage platform KPIs to identify gaps in product communication to support user growth and engagement.
Performance Analysis and Reporting:
Track and measure the effectiveness of product marketing initiatives, providing insights and recommendations for optimization.
Monitor key performance indicators (KPIs) related to product adoption, customer engagement, and sales impact
Requirements:
Experience: 5-7 years of experience in product marketing, with a focus on B2B technology or a related field. Experience in defense tech, aerospace, cybersecurity, or a government-oriented market is preferred but not required.
Skills: Strong understanding of product marketing principles, with experience in positioning, messaging, and go-to-market strategies.
Analytical Ability: Ability to gather and interpret data, transforming insights into actionable strategies.
Collaboration: Proven ability to work cross-functionally with product, sales, and marketing teams, with strong interpersonal and communication skills.
Technical Understanding: Ability to grasp complex technologies and translate them into compelling marketing narratives.
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
Preferred Qualifications:
Experience in a technical or government-related industry is a plus.
Familiarity with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo) and analytics tools.
Experience with account-based marketing (ABM) and demand generation.
Experience with content creation platforms
Experience embedded with Product teams
What We Offer:
An opportunity to work in a high-impact role within a fast-paced, innovative industry.
Competitive salary, comprehensive benefits, and opportunities for professional growth.
A chance to help shape the future of defense technology by driving effective product marketing strategies.
If you’re a strategic, customer-focused marketer with a passion for bringing products to market in a meaningful way, we’d love to hear from you!
Compensation Range: $180K - $220K
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What We Do
Before Onebrief, military planning and collaboration was slow, inefficient, and resource-intensive. Building slides with no version control as partners collaborated would have staffs spend weeks or months on a single product or document. With Onebrief, these workflows are now simple and collaboration between large commands is efficient. Staff optimization is the key to building a more resilient, more effective military. Today Onebrief users report at least 2x time savings - and growing. Onebrief is a first of its kind software for the military. While many others have tried to build a solution for this problem, Onebrief’s “card” structure for reusing data and enabling real time updates is what makes this possible. Core features and attributes that make this platform powerful include: - Global Collaboration - Real-Time Updates - AI Automation - Interoperability + Integrations - Deployable across Secret and Top Secret Networks Mission Driven Onebrief is composed of professionals from backgrounds of all kinds - spanning veterans across forces and organizations, and technologists from leading-edge software giants. Onebrief is more than just a software platform; it's a mission-driven company dedicated to improving the efficiency and effectiveness of military planning. By joining the team, you'll contribute to solutions that directly support national security and the work of service members. Your work directly addresses critical challenges that military planners and operators face daily. Every line of code and every design decision contributes to real-world outcomes. The software was designed and built by a team of experienced planners - lending a nuanced perspective on the challenges our partners face. Our team embeds alongside users - from the Pentagon to the Indo-Pacific - to build a platform that meets their unique needs. Rapid, Strategic Growth Our users love the platform and growth is scaling, most recently reporting operational usage growth at a 19,600% annualized rate. Stronger utilization is underway and we’re at an exciting period of advancement. As a rapidly growing organization, you'll directly influence its direction and long-term success. Over the past year we’ve seen exciting growth metrics: First, our headcount has grown 150% YoY to keep pace with our product advancement and customer growth. Our funding has skyrocketed, most recently raising our Series C, led by top-tier venture investors who have deep expertise in defense tech.
Why Work With Us
Impactful Transformation At Onebrief, we believe optimizing the military staff is the most impactful thing - on a per-dollar basis - in defense tech right now. This has the potential to save the department of defense billions of dollars and save users countless hours. It’s a longstanding problem that we’re uniquely positioned to solve.
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