Product Marketing Manager

Valence finds and fixes SaaS risks. The Valence platform discovers, protects, and defends SaaS applications by monitoring shadow IT, misconfigurations, and identity activities through unparalleled SaaS discovery, SSPM, and ITDR capabilities. Recent high-profile breaches highlight how decentralized SaaS adoption creates significant security challenges. With Valence, security teams can control SaaS sprawl, protect their data, and detect suspicious activities from human and non-human identities. Valence goes beyond visibility by enabling security teams to remediate risks through one-click remediation, automated workflows, and business user collaboration. Trusted by leading organizations, Valence ensures secure SaaS adoption while mitigating today’s most critical SaaS security risks.

About the Role:

We’re building a high-energy, collaborative, and creative marketing team to accelerate our growth in a dynamic and rapidly evolving market.

We’re looking for a content-first, SEO-savvy Product Marketing Manager who can distill technical complexity into compelling stories and actionable assets. You’ll own the full product marketing lifecycle—from market and competitive intel to content creation, analyst briefings, and sales enablement. We’re not looking for a task-taker—we’re looking for someone who will own product marketing end-to-end, and make it impossible to imagine how we did it without them. If you have a sharp eye for detail, a startup mindset, a knack for balancing multiple projects simultaneously, and a passion for cybersecurity—we want to hear from you.

What You’ll Do: 

Content Creation and SEO:

• Own and execute a high-volume content strategy: SEO pieces, blogs, landing pages, whitepapers, eBooks, datasheets, and more
• Ensure all content is optimized for SEO and LLMs, technically accurate, and aligned to Valence messaging
• Leverage AI tools (responsibly) to scale content production and speed time to market
• Create content mapped to key stages of the funnel—top-of-funnel thought leadership, mid-funnel technical deep dives, and late-stage decision enablement assets
• Write everything from in-depth reports and whitepapers to concise, visually appealing datasheets and infographics
• Create short-form video content for LinkedIn, YouTube, etc., with technical insights, campaign ideas, and thought leadership
• Take full ownership of content development, review, and delivery

Be the Glue between Product and GTM Teams: 

• Lead and foster close collaboration with the product team (based in Israel) through initiating regular syncs and planning sessions to translate roadmap and capabilities into customer-centric messaging
• It’s not your first rodeo owning a product launch end-to-end and prioritizing flawless execution
• Be the connective tissue across product, sales, marketing, and executive teams, and ensure internal alignment and drive momentum across go-to-market efforts
• Take initiative, ask questions, pressure test your knowledge, and never settle for surface-level understanding

Sales Enablement and Competitive Intel

• Lead sales enablement: battlecards, messaging briefs, customer-facing slides, and objection handling
• Own competitive intelligence, including ongoing tracking, analysis, and updates
• Own core messaging and differentiation frameworks for products and features
• Partner closely with sales to craft prospecting cadences, sales training, and tools that resonate with technical security leaders
• Deliver concise, compelling messaging to help the sales team articulate why Valence is a must-have
• Lead sales enablement sessions with real impact—not just presentations, but guidance that helps deals close faster

Analysts, Media, and Market Engagement

• Own all analyst relations: briefings, inquiries, messaging prep, and follow-up
• Proactively manage and maintain relationships with key analyst firms
• Work closely with Valence’s PR team to produce content for media opportunities and craft rapid response content for cybersecurity news and thought leadership
• Stay plugged into market research and dynamics and use them to sharpen positioning and influence roadmap and go-to-market
• Represent Valence at speaking engagements, webinars, and industry events

Who You Are: 

• A Modern Storyteller: You excel at turning complex technical concepts into clear, compelling, and actionable stories that resonate with both technical and business audiences
• Video Content Guru: You’re a natural in front of a camera, comfortable creating and editing short-form videos, and have creative ideas for engaging video campaigns for LinkedIn, YouTube, etc. 
• Cybersecurity Enthusiast: You follow cybersecurity news obsessively and are quick to dissect breaches and tie them back to product value
• Collaborative Leader: You thrive in cross-functional environments and are proactive in fostering strong relationships with sales and product teams
• Strategic & Tactical: You’re a planner who sees the big picture and executes with precision, balancing strategic priorities with hands-on tasks
• Customer-Focused: You understand SaaS security challenges deeply and craft messaging that resonates with CISOs, security teams, and IT leaders

Requirements: 

• Cybersecurity startup experience - a must (ideally with experience marketing SaaS, cloud, or identity-related products)
• Strong writing portfolio: SEO articles, whitepapers, blogs, technical assets—all personally written and owned
• Proven experience creating content tied to different stages of the funnel
• Track record of end-to-end product launches and campaign execution
• Deep familiarity with SEO best practices, LLM-oriented content strategies, and keyword-driven planning
• Demonstrated experience managing analyst relations and driving impactful briefings and inquiries
• Experience supporting sales teams with enablement and content that moves the needle
• Impeccable attention to detail and content accuracy, especially on technical topics
• Strong collaboration skills with a global, cross-functional team—especially product
• Ability to self-manage in a high-growth, fast-moving environment

Why You’ll Love This Role

• You’ll be the voice behind a cybersecurity platform in a market that’s exploding
• You’ll have a direct line to product and exec teams and own initiatives end-to-end
• You’ll get to shape how SaaS security is understood and valued by the world’s leading organizations
• You’ll join a driven, innovative, and fun-loving team that values speed, substance, and storytelling
• Along with remote work flexibility, we offer competitive compensation, comprehensive benefits, regular team and company gatherings, and opportunities for professional development. You’ll have the chance to make your mark and drive meaningful change in cybersecurity marketing as part of a fast-growing company that’s redefining the future of SaaS security

Valence Security is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by applicable law. All qualified applicants are encouraged to apply.