At Rectangle Health, we believe that our team members are our most important asset. We grow our team by hiring best-in-class talent. We encourage all employees to contribute their individual talents and ideas to strengthen our team, our brand, and our services. We promote a culture that serves to empower and motivate employees beyond the standard corporate rhetoric one might see on motivational posters. Employees understand their individual roles in serving our customers, and this clarity of purpose encourages high job performance.
Position OverviewAt Rectangle Health, the Product Marketing Manager leads go-to-market strategy and owns our competitive intelligence program. This person positions our platform to grow pipeline and drive adoption and retention within our customer base. The Product Marketing Manager is a strategic thinker and product expert, who uses market research and competitive analysis to create compelling messaging that stands out in a crowded market, enabling sales and customer teams, and executing initiatives that drive product adoption and customer growth. In addition to the Marketing team, you will regularly collaborate with Product, Customer teams, and Sales.
For Full-Time Employees we offer:- Competitive health, dental, and vision benefits
- Guardian Hospital Indemnity coverage
- Life & LTD
- 401(k) matching up to 3%
Primary Job Duties:
- Own and articulate differentiated product positioning and messaging for our solutions.
- Be the expert on our buyers, who they are, how they buy and their key buying criteria.
- Create and maintain product collateral (presentations, product videos, web copy, etc).
- Position Rectangle Health’s products and features, including developing and maintaining our key differentiators, value propositions and messaging.
- Develop product positioning, messaging, and core use cases / case studies within each targeted vertical.
- Lead the competitive intelligence program, including research, analysis, and dissemination of insights (battlecards, competitive training, and presenting findings to leadership and cross-functional stakeholders).
- Collaborate with Product and Strategy teams to inform product roadmaps, based on industry trends and competitor movements—product launches, pricing changes, partnerships, messaging, etc.
- Work with Product to coordinate and lead product launches.
- Enable our sales teams with materials such as objection handling, pitch decks, one-pagers, stats, and training sessions that improve conversion rates.
- Support the Enterprise Sales team by developing custom positioning and materials to engage target accounts as needed.
- Partner with demand generation teams to create campaigns that drive awareness, lead generation, and customer engagement. Work closely with design to optimize marketing assets for conversions.
- Collaborate with relationship managers, support, and customer marketing to ensure successful product adoption.
- Define and track key performance metrics related to product marketing effectiveness and use data-driven insights to optimize messaging, launches, and resources.
- 5+ years of product marketing experience in B2B SaaS, ideally in healthcare payments or revenue cycle management functions in healthcare.
- Proven experience running or contributing to competitive intelligence programs, market research, and customer insights gathering.
- Exceptional storytelling, writing, and presentation skills.
- Experience successfully extracting value-based messaging from technical product specs; experience in content marketing.
- Experience developing and presenting different types of content (one-pagers, sales decks, website content and demo videos)
- Highly motivated, results-driven, acts tactically.
- Excellent collaboration skills with cross-functional teams, especially Product, Sales and Marketing.
- Familiarity with product-led growth or sales-assisted go-to-market strategies is a plus.
- Strong project management skills and the ability to work in a fast-paced environment with shifting priorities.
About Us:
Rectangle Health, a leading financial technology company, empowers medical, dental and specialty practices with seamless and secure technology to drive revenue by increasing patient payments and streamlining practice management and payment processing. Since 1992, the company’s innovative solutions have reduced administrative burden and rebalanced the ledger for its thousands of healthcare providers in the U.S., reliably processing billions of dollars in payments annually.
New York pay range
$110,000 - $135,000 USD plus bonus
View our CCPA disclosure notice here
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What We Do
Since 1993, Rectangle Health has been making a difference in the healthcare community with solutions that enable financial and operation health for practices, ultimately leading to healthy patients. Click the link below to chat with a consultant about simplifying the business side of your healthcare practice. Our mission is to simplify the business the side of healthcare with our technology and our best-in-class consultants and support teams. Practice Management Bridge®, our flagship solution improves operational efficiency and increases patient payments while: Reducing time spent managing billing Receiving and posting payments quickly Minimizing time spent on payment reconciliation Automating refunds and streamlining billing Decreasing time spent on new site integrations/conversions Consolidating systems into one payments solution across multiple sites Reducing cost of PCI compliance and non-compliance fees Automating patient scheduling and reminders Helping your staff and practice meet and maintain compliance requirements with ease. Visit www.rectanglehealth.com to learn more about our healthcare software solutions. In April of 2022, Rectangle Health launched the C.A.R.E.S. initiative, an active extension of our core values. Championing client success Acting with purpose and integrity Respecting the healthcare community Excelling at everything we do Shaping what’s possible We encourage you all to follow along as we utilize our platform to make a difference in our community.
