Product Marketing Manager

VTS is seeking a Product Marketing Manager who is passionate about building go-to-market strategies and crafting powerful messaging and portfolios to support our entire product portfolio and platform story. You’ll develop a keen understanding of our amazing customers and the company’s strategic vision and use this knowledge to prioritize and drive the right go-to-market efforts across all aspects of the business. You will leverage messaging and positioning to further accelerate our growth and design marketing tactics that drive customer awareness, generate demand and enable the sales and marketing teams.

It is critical that you can grasp and translate technical capabilities into benefits customers care about, as well as being able to think strategically about VTS product positioning in the context of our market and our buyers. Reporting directly to the VP, Data & GTM Strategy, you’ll become an expert in the market, the buyers, how they buy and their decision criteria and will help transfer that knowledge to the sales and marketing teams. You will also lead strategic efforts driving new product launches and supporting go-to-market efforts for existing and net new markets and revenue streams.
** Please note that this opportunity is located in New York, NY, and requires this hire to work from our office four days a week. **
What you can expect as a Product Marketing Manager:

• Collaborate with cross-functional teams, including Marketing, Product Management, Sales, and Customer Success to develop go-to-market strategies for new and existing products.
• Identify industry, market, and customer needs and opportunities, ensuring a clear and differentiated position for VTS solutions.
• Develop, validate, and roll out product positioning, messaging, and value propositions for targeted audiences that support existing and upcoming products and features.
• Create compelling product collateral, including product sheets, videos, case studies, white papers, and presentations that effectively communicate the benefits and value of our products.
• Partner with the Sales and Customer Success Enablement teams to jointly build and deliver relevant sales training on product messaging & positioning, product functionality, competitive differentiation and value proposition of VTS solutions.
• Support product launches, including developing launch plans, coordinating launch activities, and measuring launch success.
• Develop and communicate full end to end, data-driven GTM strategies for new product releases in partnership with Product Management, Engineering, and UX/Design.
• Support sales enablement initiatives, including developing sales tools and training materials that equip our sales team with the knowledge and resources they need to sell our products effectively.

To succeed in this role:

• You have proven experience working in early-stage startups (Series A–D); you thrive in fast-paced, ambiguous environments and know how to build while executing.
• You are great at cross-functional team management and influencing others without authority, including managing, driving conversations, and wrangling a diverse set of perspectives towards a common goal and decision.
• You have strong writing and communication skills, with the ability to develop clear, concise messaging and collateral. You have the ability to synthesize complex information and keep everyone aligned.
• Strong organizational and project management skills with a demonstrated ability to prioritize and manage multiple work-streams and stakeholders across teams.
• Comfortable wearing multiple hats and stepping outside traditional role boundaries to move the business forward.
• Bonus: Experience in Proptech, Commercial Real Estate (CRE), or adjacent industries, with an understanding of the unique challenges and opportunities in the space.

What VTS Values & How We Show It

• Strive for Excellence - We know your potential is unlimited. Take advantage of our executive coaches and our training and career development programs available to all employees! 
• Be Customer Obsessed - We’re employee obsessed too! VTS offers competitive compensation, comprehensive health benefits (including dental and vision), pre-tax commuter benefits, and a 401(k) plan. Not to mention the fun stuff - quarterly happy hours, wellness events, clubs, and team lunches! 
• Be Curious - Benefit from a culture that promotes new learning. VTS offers an education stipend to all employees! 
• Move as One - We work in an open floor plan to promote cross-functional collaboration. 
• Take Ownership - Be an owner of the company you’re building with our equity packages. 
• Appreciate the Difference - VTS embraces and celebrates diversity. We understand the importance of a strong work-life balance. We offer a flexible PTO policy, generous family leave program, and more!

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