Product Marketing Manager

Description

Who are we?

Checkmarx is the enterprise application security leader and the host of Checkmarx One™ — the industry -leading cloud-native AppSec platform that helps enterprises build #DevSecTrust.

Powered by the intelligence from our industry-leading AppSec security research team, and our AI-driven technology and services, our platform is designed to enable CISOs, AppSec and development leaders to prioritize their teams’ focus on what impacts their business.

Our offerings secure every phase of development for every application, from the very first line of code through production, while simultaneously balancing the dynamic needs of security and development teams.

We are honored to serve more than 1,800 customers, which includes 60 percent of all Fortune 100 organizations. We are committed to moving forward with the unwavering dedication to the safety and security of our customers, and the applications that power our day-to-day lives.

What are we looking for?

We are seeking a talented and highly motivated Product Marketing Manager to join the Checkmarx team. You will play a key role in defining and executing the go-to-market strategy for our cloud solutions, with global responsibility for positioning, messaging, and cross-functional alignment.

Requirements

How will you make an impact?

Responsibilities:

• Establishing the unique value proposition for our cloud security solutions, including containers and IaC security, with a clear understanding of the target markets and buyer personas
• Developing product positioning, messaging, and marketing content that demonstrates clear differentiation compared to competitors
• Building and executing go-to-market plans across different functional groups, including product management, marketing, and sales, to support both product and portfolio cross-sell/upsell goals across both existing and new customers
• Collaborating with the broader marketing team to launch new products and support integrated marketing campaigns to generate sales pipeline
• Creating compelling and high-quality content that weaves business and technical messages, in a variety of formats including written, web, video, and presentations
• Developing enablement materials to arm the sales team with strategies and competitive intelligence that increase sales productivity and pipeline conversion

What is needed to succeed?

• 5+ years in product marketing or technical marketing
• Enterprise software experience, working at a B2B technology or SaaS companies selling into large enterprises, with a multi-product portfolio or a platform
• Bachelor’s degree in Engineering, IT, or Business, or equivalent B2B software experience

Desired Qualifications

• Industry knowledge: cloud infrastructure, software development, and/or cybersecurity
• Strong technical aptitude: intellectual curiosity with the desire and ability to understand complex technical concepts, often connecting dots or piecing together thoughts based on incomplete information
• Technical credibility: proven ability to establish credibility with product management, technical pre-sales, and other technical audiences
• Compelling storyteller: ability to create product stories that resonate with and win over diverse audiences, including C-level, security teams, and developers
• Excellent written and verbal communication skills: ability to distil and articulate complex technical concepts to a broad range of technical and business audiences
• Organizational execution: able to design and articulate a strategy that considers and wins over internal marketing, sales, and product stakeholders with different and sometimes competing priorities

What we have to offer

• Competitive salary
• Medical, dental, vision
• Matching 401K plan
• Culture of community and opportunity to work in a growing organization
• Room for career growth and professional development
• Training and educational opportunities

Checkmarx is an Affirmative Action and Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status, or other characteristics protected by law. Checkmarx will only employ those who are legally authorized to work in the United States for this opening.