Product Marketing Manager

Our Mission and Opportunity

Early education is one of the greatest determinants of childhood outcomes, is a must for working families, and has lasting social and economic impact. Brightwheel’s vision is high quality early education for every child. We pursue this by directly supporting teachers in the classroom, engaging parents in the development of their kids, and enabling the small businesses that make up the backbone of the $175 billion early education industry. Brightwheel is the most loved technology brand in early education, trusted by tens of thousands of providers and millions of educators and families.

Our Team

Our team is passionate, talented, and customer-focused. We embody our Leadership Principles in our work and culture. We are a fully remote team with employees across every time zone in the US. Our exceptional investor group includes Addition, Bessemer, Emerson Collective, Lowercase Capital, Mark Cuban Notable Capital, and others.

Who You Are

Brightwheel is seeking a Product Marketing Manager to join the Marketing team. The Product Marketing Manager plays a critical role in shaping and communicating the value of our products to prospects and customers, driving both new customer acquisition and customer satisfaction. This role demands a deep understanding of buyer behavior and takes a buyer-first approach, leveraging research and insights to deliver sales and marketing results. The ideal candidate will be a master storyteller, capable of crafting impactful messaging that resonates with our audience and drives revenue. They will excel in cross-functional collaboration, effectively prioritizing and executing projects that align with company goals and adapt swiftly to evolving business needs. With strong project management skills and a knack for measuring success, the Product Marketing Manager will continuously refine our go-to-market strategies to maximize leads and lead-to-closed won conversion.

What You'll Do

• Develop and execute marketing strategies: Create sales and marketing plans that effectively communicate the value of the product to target audiences, ensuring alignment with lead generation and sales conversion goals.
• Conduct market research: Gather and analyze customer insights, market trends, and competitive landscape to inform product positioning, product roadmap, and marketing tactics.
• Draft compelling messaging: Develop clear, engaging, and persuasive messaging that highlights the product's unique value proposition and resonates with the target audience in various formats, including web pages, pitch decks, 1-pagers, talking points, and more.
• Collaborate across teams: Work closely with Product, Sales, Customer Support, and other teams to ensure cohesive and effective go-to-market strategies, incorporating feedback from various stakeholders and ensuring cross-functional alignment.
• Manage product launches: Plan and execute product launches, including coordinating marketing activities, creating promotional materials, and measuring the impact of launch campaigns.
• Track and measure success: Set and monitor key performance indicators (KPIs) to evaluate the effectiveness of marketing initiatives, using data to refine strategies and improve future efforts.

Qualifications, Skills, & Abilities

• 4+ years related marketing experience, ideally in product marketing at B2B SaaS companies 
• Bachelor’s degree in marketing or related field
• Outstanding communication, presentation and leadership skills
• Sharp analytical and problem-solving skills
• Highly organized and proficient at managing multiple projects simultaneously
• Entrepreneurial and works well in a rapidly changing environment
• Metrics driven and have the ability to draw insight from complex marketing data
• Creative thinker with a vision

Equity & Ownership:

We believe in empowering our employees as stakeholders in brightwheel’s success. As an equity holder, your financial upside grows alongside the company’s achievements, offering a truly meaningful and compelling long-term opportunity.

Premium Benefits & Wellness Support:

We want our team members and their families to thrive. We support this through:

--Healthcare Coverage: Medical, dental, and vision benefits typically valued at $15,000+, with brightwheel providing high coverage for both employees and families 

--Generous Paid Parental Leave for growing families

--Flexible Paid Time Off (PTO) to recharge and relax

--401(k) Enrollment to help you plan for the future

--Monthly Wellness & Productivity Stipend to support your well-being

Work-Life Flexibility:

We are a fully remote company, giving you the flexibility to work from where you thrive. Say goodbye to the commuting hassle and reclaim valuable time for what matters most.

Brightwheel is committed to creating a diverse and inclusive work environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.