Product Marketing Manager

About the Job

We are seeking a Product Marketing Manager (PMM) to play a key role in driving the go-to-market (GTM) strategy and sales enablement efforts for Lean’s product lines. This individual will be the bridge between the product and commercial teams, ensuring that our products’ value propositions are clearly communicated and that the right tools and resources are available to support commercial success. As the PMM, you will be responsible for creating impactful collateral, identifying key use cases, and conducting market research to inform product and feature development.

Who are we

Lean enables companies to seamlessly connect to their users’ bank accounts to initiate real-time payments and retrieve their account information. Our products have garnered the trust of leading companies and enabled them to deliver powerful experiences when connected with a user’s bank account, allowing users to perform prudent financial planning, get better rates on loans, transfer money to friends, and more, without compromising on privacy or security.

Some of Lean’s clients include the likes of Tabby, Nayifat, Tamam, Circlys, and many more, making it the region’s most valuable Open Banking platform. The company has now processed over a billion dollars, and its products are also connected with hundreds of thousands of accounts. Lean envisions a fully inclusive financial ecosystem that serves everyone, no matter where they bank or live in the MENA region.

Responsibilities 

• GTM Strategy & Collateral: Assist in developing and executing go-to-market strategies for products, and create key marketing collateral (sales decks, one-pagers, demos).

• Sales Enablement: Work closely with the commercial team to create tailored materials, including training docs and pitch decks, to support sales efforts.

• Use Case Mapping: Identify and map key use cases and value propositions across industries, ensuring the commercial teams are equipped with up-to-date knowledge across our target prospects.

• Content Maintenance: Own and update PMM collateral to ensure relevance, incorporating client feedback and insights from commercial teams.

• Product Team Support: Collaborate with the product team on validation, research, and testing for new products and features.

• Market Research: Conduct market analysis, customer interviews, and competitive research to inform product and marketing strategies.

• Cross-functional Collaboration: Ensure alignment of product messaging and positioning with sales, product, and customer success teams.

Minimum Qualifications

• Product Marketing experience within a B2B SaaS company.

• Technical copywriting skills with experience in writing product specs, GTM materials, and other technical content.

• Strong understanding of sales enablement and GTM collateral creation, including sales decks, one-pagers, commercial training documents and product demos

• Experience with A/B testing and prototyping to assess and optimize marketing strategies, products, and messaging.

• Compelling storytelling and copywriting skills from a technical and commercial perspective, to be able to build strong sales collateral and content to pitch to clients/prospects

• Excellent communication skills with the ability to convey complex product information in a clear, concise, and engaging way.

• Very detail oriented and organized ways of working

Desired Qualifications

• Familiarity with martech tools (e.g., CRM, analytics platforms, automation tools) to manage customer data and track the performance of marketing campaigns.

• Fintech/payments experience is preferred

• Fluency in Arabic

• Experience in market research: Conducting user research, focus groups, user interviews, and competitive analysis to understand customer needs and market trends.

NB. While we think the above experience could be important, we’re keen to hear from people that believe they have valuable experience to bring to the role. If you identify with the team and mission, but not all of our requirements, then please still apply!!

Why Join us?

Lean is the first regulated open banking and open finance company operating across the UAE and Saudi Arabia.  Since 2019 we've been on a mission to become the pre-eminent A2A payments company in the Middle East - enabling our clients to seamlessly connect to their users’ bank accounts to initiate real-time payments and retrieve account information. Our products have garnered the trust of some of the leading companies in the region, including the likes of Etisalat Group, Careem, Binance, Tabby, Tamara, Tawuniya, and more.

To date, Lean has processed billions of dollars, and our products have connected with hundreds of thousands of accounts across the region. We've recently announced our $67.5 million Series B funding round led by General Catalyst, following earlier investment from Sequoia Capital. This funding marks a major milestone for Lean and the financial ecosystem across the MENA region. At Lean, we’re committed to driving the next generation of financial innovation by making financial data and payments more accessible and transparent for businesses and consumers alike.

To that end, we're always on the lookout for talented, driven, and entrepreneurial candidates to join us in our mission of enabling the next generation of financial innovation. If you're motivated by solving hard problems and leaving a lasting legacy while you're at it, Lean's where you need to be.

Not only do we offer competitive salaries, private healthcare, and flexible office hours, but we also insist that every member of the team hold a meaningful equity stake in the business to ensure long-term alignment. We'd love you to join us for this journey!

Lean is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

When applying for a job at Lean Technologies, we will need to collect, use and share Personal Data about you with different members of our team during the application process. This may mean transferring your data to members of the team in one of our office locations worldwide outside of the country you are in. Please refer to our Privacy Notice on our website for more information about how we may use and store your Personal Data