The Role
Sword Health is on a mission to free two billion people from pain.
With 67% of members achieving a pain-free life and a 70% reduction in surgery intent, at Sword, we are using AI Care to change lives, and save millions for our 25,000+ enterprise clients across three continents. Today, we hold the majority of industry patents, win 70% of competitive evaluations, and have raised more than $300 million from top venture firms like Founders Fund, Sapphire Ventures, General Catalyst, and Khosla Ventures.
Recognized as a Forbes Best Startup Employer in 2025, this award highlights our focus on being a destination for the best and brightest talent. Not only have we experienced unprecedented growth since our market debut in 2020, but we’ve also created a remarkable mission and value-driven environment that is loved by our growing team. With a recent valuation of $3 billion, we are in a phase of hyper growth and expansion, and we’re looking for individuals with passion, commitment, and energy to help us scale our global impact.
Joining Sword means committing to a set of core values, chief amongst them to “do it for the patients” every day, and to always “deliver more than expected” on behalf of our members and clients.
This is an opportunity for you to make a significant difference on a massive scale as you work alongside 900+ (and growing!) talented colleagues, spanning three continents. Your charge? To help us build a pain-free world, powered by AI, enhanced by people — accessible to all.
The Product Marketing Specialist/Manager will be part of the B2B growth team, reporting to the leadership team. This role is responsible for shaping and executing go-to-market strategies, ensuring cohesive messaging across business units, and equipping the commercial team with the tools needed to drive market adoption and revenue growth.
What you'll be doing:
- Develop and execute go-to-market strategies, ensuring clear positioning, messaging, and differentiation for Sword Health’s solutions;
- Bridge the gap between business units, verticals, and the commercial team, ensuring a consistent tone of voice, messaging, and market positioning across all touchpoints;
- Equip sales teams with high-impact materials, including pitch decks, one-pagers, and objection-handling guides, FAQs & training;
- Measure and optimize product marketing performance, using data-driven insights to improve engagement and positioning.
What you need to have:
- 5-10 years of experience in product marketing, go-to-market strategy, or B2B marketing, ideally in SaaS, tech, or healthcare industries;
- Proven track record of successfully launching and positioning products, developing compelling narratives, and driving measurable business impact;
- Strong strategic and creative thinking, with the ability to craft messaging that resonates with buyers while optimizing for performance and engagement;
- Exceptional cross-functional collaboration skills, ensuring alignment between marketing, product, sales, and customer success teams;
- Strong project management abilities, including managing timelines, stakeholder expectations, and deliverables across multiple teams.
What we would love to see:
- A passion for creativity and innovation, with an eye for disruptive ideas that challenge industry norms;
- A hands-on, proactive approach to product marketing, ensuring seamless execution while continually optimizing messaging and positioning;
- Demonstrated success in driving product adoption and market awareness through bold and unconventional go-to-market strategies;
- Experience collaborating with design, content, and sales teams to deliver integrated, high-impact marketing initiatives;
- A portfolio or examples of past product launches, positioning strategies, or sales enablement materials that have driven measurable growth;
- Experience in the technology, startup, or scale-up space (industry agnostic).
To ensure you feel good solving a big Human problem, we offer:
- A stimulating, fast-paced environment with lots of room for creativity;
- A bright future at a promising high-tech startup company;
- Career development and growth, with a competitive salary;
- The opportunity to work with a talented team and to add real value to an innovative solution with the potential to change the future of healthcare;
- A stimulating environment with room for creativity;
- A flexible environment where you can control your hours (remotely) with unlimited vacation;
- Access to our health and well-being program (digital therapist sessions);
- Remote or Hybrid work policy.
Portugal - Sword Benefits & Perks:
• Health, dental and vision insurance
• Meal allowance
• Equity shares
• Remote work allowance
• Flexible working hours
• Work from home
• Discretionary vacation
• Snacks and beverages
• English class
Note: Please note that this position does not offer relocation assistance. Candidates must possess a valid EU visa and be based in Portugal.
Sword Health, which includes SWORD Health, Inc. and Sword Health Professionals (consisting of Sword Health Care Providers, P.A., SWORD Health Care Providers of NJ, P.C., SWORD Health Care Physical Therapy Providers of CA, P.C.*) complies with applicable Federal and State civil rights laws and does not discriminate on the basis of Age, Ancestry, Color, Citizenship, Gender, Gender expression, Gender identity, Gender information, Marital status, Medical condition, National origin, Physical or mental disability, Pregnancy, Race, Religion, Caste, Sexual orientation, and Veteran status.
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The Company
What We Do
SWORD Health is the world’s fastest growing virtual musculoskeletal (MSK) care provider, on a mission to free two billion people from chronic and post-surgical pain. The company’s clinical-grade virtual therapy platform pairs expert physical therapists with FDA-listed wearable technology to deliver a personalized treatment plan that is more effective, easier and less expensive than traditional physical therapy. SWORD Health believes in the power of people to recover at home, without resorting to imaging, surgeries or opioids. Since launching in 2015, SWORD Health has worked with insurers, health systems and employers in the U.S, Europe and Australia to make quality physical therapy more accessible to everyone.
