Product Marketing Manager

Why Lytx:

Since 1998, Lytx has led the video telematics industry using proprietary machine vision, artificial intelligence, and big data to protect and connect thousands of fleets and millions of drivers in more than 85 countries worldwide. At Lytx, you'll be a part something good - helping save lives on our roadways.

We’re looking for a dynamic Product Marketing Manager to drive Lytx’s go-to-market strategy, amplify our PR efforts, and craft standout market-facing content that positions Lytx as a Company on the Move. You’ll be a key player in defining and communicating our unique value to the market, showcasing our leadership in safety, and delivering high-impact announcements that captivate audiences.

As part of a passionate and collaborative marketing team, you’ll help bring innovative products to market and create exceptional content that makes an impact.

You’ll Get To:

• Drive Go-to-Market Excellence: Lead product and feature launches from strategy to execution. Partner closely with Product, Sales, and Marketing to ensure a seamless transition of new offerings into the market.
• Craft Impactful Positioning & Messaging: Develop compelling, highly-differentiated positioning and messaging that clearly communicates Lytx’s leadership in safety and innovation. Ensure messaging is customer-centric and resonates across audiences.
• Amplify PR and Announcements: Collaborate with our PR team to create impactful market announcements, thought leadership pieces, and media opportunities that reinforce Lytx’s leadership and innovation.
• Develop High-Quality Content: Create top-tier, market-facing assets including case studies, whitepapers, videos, and presentations to educate and inspire clients, prospects, and partners.
• Analyze Market Trends and Insights: Stay ahead of industry trends, client needs, and competitor strategies. Use these insights to inform messaging, PR strategy, and product positioning.
• Empower Sales with Training & Enablement: Deliver training and resources to the Sales and Client Success teams that articulate the value of our solutions and equip them to win.

What You’ll Need:

• 5+ years of Product Marketing experience or related roles in B2B SaaS, hardware, connected vehicle solutions, or AI/IoT-enabled products.
• Proven expertise in go-to-market strategy and creating customer-focused content.
• Experience collaborating on PR initiatives and delivering announcements that stand out in competitive markets.
• Strong analytical skills to assess market trends, competitive positioning, and buyer insights.
• Exceptional storytelling abilities—crafting clear, concise, and engaging messages for various audiences.
• Excellent cross-functional collaboration skills with a track record of partnering across teams.
• A passion for emerging technology and its real-world applications.
• Bonus Points: Experience in fleet safety, telematics, or compliance solutions.

Benefits:

• Medical, dental and vision insurance 
• Health Savings Account
• Flexible Spending Accounts
• Telehealth
• 401(k) and 401(k) match
• Life and AD&D insurance
• Short-Term and Long-Term Disability
• FTO or PTO
• Employee Well-Being program
• 11 paid holidays plus 1 inclusive holiday per year
• Volunteer Time Off
• Employee Referral program
• Education Reimbursement Program
• Employee Recognition and Appreciation program
• Additional perk and voluntary benefit programs

Salary is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.  This position is also eligible for an incentive compensation plan.  The expected hiring salary for this position is:

$107,000.00 - $135,000.00

Innovation Lives Here

You go all in no matter what you do, and so do we. At Lytx, we’re powered by cutting-edge technology and Happy People. You want your work to make a positive impact in the world, and that’s what we do. Join our diverse team of hungry, humble and capable people united to make a difference.

Together, we help save lives on our roadways.

Find out how good it feels to be a part of an inclusive, collaborative team. We’re committed to delivering an environment where everyone feels valued, included and supported to do their best work and share their voices.

Lytx, Inc. is proud to be an equal opportunity/affirmative action employer and maintains a drug-free workplace. We’re committed to attracting, retaining and maximizing the performance of a diverse and inclusive workforce. EOE/M/F/Disabled/Vet.