Responsibilities
- Drive Strategic Go-to-Market Execution: Develop and execute comprehensive go-to-market plans for new features, ensuring alignment with overall product and company objectives.
- Craft Cohesive Consumer Narratives: Identify larger stories and connect multiple feature launches for a clear, compelling market position.
- Lead End-to-End Launch Management: Oversee the end-to-end process of marketing feature launches. Clearly define marketing needs and coordinate various parts of the marketing organization to execute against those needs.
- Develop Insight-Driven Creative Briefs: Develop and deliver clear and thoughtful strategic and channel briefs that lead to effective and best in class messaging and creative that is consistent across marketing and product surfaces.
- Be a Key Partner to the Product Team: Share actionable insights and learnings to shape future product development and marketing strategies.
- Cross-Functional Team Player: Work closely with designers, product managers, and other cross-functional leads during feature scoping and go-to-market planning to ensure we are testing, measuring, and optimizing upon and beyond feature launch for key audiences.
- Optimize Feature Success Beyond Launch: Partner with design, product, and marketing teams to test, measure, and refine strategies for key audiences beyond the initial launch.
- Build and Maintain a Messaging Hub for Marketing Partners: Build a knowledge base of messaging and creative assets for teams to leverage across marketing channels.
What We're Looking For:
- 4+ years of product marketing experience with a proven track record of successfully driving go-to-market launches.
- Project Management: Experience and success in managing cross-functional teams to bring products and features to market.
- Demonstrated ability to create detailed and actionable Product Briefs
- Strong interpersonal skills and communication capabilities with the ability to work across both highly technical and highly creative teams
- A highly self-motivated action-oriented operator. No task is too small.
- Familiarity with both acquisition and engagement data; ability to take data and turn into insights to inform future plans
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What We Do
In today’s digital world, singles are so focused on sending likes and looking through profiles that they’re not actually building meaningful connections and going on dates. Hinge is on a mission to change that by designing the most effective app experience. We want to create a less lonely world by inspiring intimate, in-person connections. Relationships are at the core of everything we do. And not just the romantic kind. We can't accomplish really hard things alone - so we make great relationships the foundation of our teamwork. We believe these three core values are what it takes to build those great relationships: Authenticity, we share - never hide - our words, actions, and intentions. Courage, breakthroughs require a willingness to take risks and embrace lofty goals and tough challenges. Empathy, we're all humans first. So we deeply consider the perspectives of others, listen openly, and speak with care.
Why Work With Us
We're mission-driven. While most apps think about boosting sessions and time on app, we think strategically about meaningful end results (dates and relationships). We're culture-first. We believe in great people over process. Decisions are pushed to the front lines, with feedback and coaching provided by our leaders.
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Hinge Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Hinge believes in the power of in-person connection. We have adopted a hybrid model that allows our people to stay connected to each other in-person.
