Product Marketing Manager

Incorta is a next-generation data analytics and business intelligence platform that excels at rapidly delivering business value from transactional data, this is the first real breakthrough in data analytics in 20 years. We provide an integrated end-to-end data experience, from data acquisition and enrichment to visualizing and sharing results. Our platform cuts project implementation time from months to weeks provides revolutionary query speed and maintains a unified, single source of truth for multiple workloads including business intelligence, analytics, and machine learning. Fully 90% of companies that try Incorta become customers, and over 98% of our customers are still with us. Our cloud-based service widens our reach into businesses of all sizes. There is simply no other analytics solution that is as cost-effective, agile, and impactful.  

We seek an experienced and dynamic Senior Product Marketing Manager to join our team. In this role, you will be the linchpin connecting Product Management, Technical Sales, Marketing, and Strategy. Your primary responsibility will be to translate complex and highly technical concepts into clear, compelling, and market-ready messaging. You will lead competitive research, manage analyst relations, collaborate closely with the product team on features and capabilities, and work with outbound marketing and sales teams to develop and execute go-to-market (GTM) strategies. Your structured thinking and rigorous approach will be pivotal in driving our product marketing initiatives.

YOU WILL

• Cross-functional collaboration: Act as a bridge between Product Management, Technical Sales, Marketing, and Strategy to ensure cohesive messaging and positioning.
• Complex Concept Simplification: Translate intricate technical ideas into understandable and persuasive language for various audiences, facilitating easier sales and customer comprehension.
• Competitive Analysis: Conduct thorough competitive research to inform product positioning and differentiation strategies.
• Analyst Relations: Manage relationships with industry analysts to ensure favorable coverage and insights into market trends.
• Product Collaboration: Work closely with the product team to understand and influence the development of features and capabilities that meet market needs.
• Go-to-Market Strategy: Partner with outbound marketing and sales teams to create enablement and train GTM messaging and positioning, and develop and execute effective GTM motions, ensuring alignment with overall business objectives.
• Structured Thinking: Bring rigor and structured thinking to the team, ensuring that all marketing initiatives are well-planned and executed.

YOU HAVE

• Minimum of 12 years in product marketing, with a focus on data delivery, ERP solutions, data warehousing, and data lakehouse landscapes.
• AI Knowledge: Solid understanding of Artificial Intelligence and its applications within the data analytics domain.
• Self-Starter: Demonstrated ability to work independently, manage cross-functional relationships, and drive initiatives with minimal supervision.
• Problem Solver: Creative problem-solving skills with a nimble and proactive approach to overcoming challenges.
• Attitude: Strong "can-do" attitude with a commitment to delivering high-quality results.
• Product Marketing Mastery: Proven mastery of the product marketing function, including positioning, messaging, and go-to-market strategies.
• 360-Degree Marketing: Comprehensive understanding of integrated marketing strategies and tactics.

We could tell you that we’re building something that truly optimizes the way business intelligence is done. We could also tell you that we’re backed by marquee VC's such as Google Ventures and Kleiner Perkins. Or even the fact that we were named one of Inc. Magazine’s Best Workplaces of 2022 while also being the only vendor to be recognized in the 2022 Gartner® Magic Quadrant™ and the 2022 Gartner® Market Guide. All true, but the real reason you will want to come work for Incorta is that you’ll be part of an early team that is building a game-changing analytics product that will allow companies to answer complex questions in seconds...not days or weeks like the current solutions.

Incorta provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.