Product Marketing Manager

Akeneo is the Product Experience (PX) company and global leader in Product Information Management (PIM), creating a world where every product interaction is an experience that guides consumers and professionals to the best purchase, anytime, anywhere.
We're all about experience - from the best-in-class product we build to the inspiring environment we create for our employees. You'll grow in a dynamic environment where your ideas and expertise will make an impact from day one. Our flexible work model empowers you to thrive, balancing professional success with personal fulfillment. At Akeneo, you'll be part of a supportive and collaborative team that values open communication, shared successes, and meaningful relationships.
Learn more about our culture and values via our Career page .
Job description
Akeneo is shaping the future of product experience, and we are looking for a passionate Product Marketing Manager to join our team. Reporting to a Senior Product Marketing Manager or the Senior Director of Product Marketing, you will play a pivotal role in executing go-to-market strategies, building enablement content, and developing impactful messaging that drives product adoption and revenue growth.
This role is perfect for someone eager to collaborate cross-functionally, learn from senior marketers, and take ownership of critical product marketing initiatives in a fast-paced SaaS environment.
Key Responsibilities
As a product marketing manager your role will vary and as such all key responsibilities listed are not limited to the tasks listed below.
1. Persona Research & Analysis

• Develop update, and maintain customer personas based on market research, customer interviews, and internal insights.
• Synthesize persona insights into actionable, digestible formats for sales, customer success, and marketing teams.
• Collaborate with sales and customer success teams to ensure persona-based content resonates with field needs.

2. Enablement Content & Delivery

• Createcompelling sales enablement materials (e.g., pitch decks, one-pagers, battlecards) that drive adoption and improve field performance.
• Deliver product enablement sessions to sales and customer-facing teams, ensuring content is engaging, memorable, and actionable.
• Collect and implement feedback from sales to improve enablement strategies continuously.
• Support with win-loss analysis to help improve overall messaging

3. Analyst Engagement Support

• Assist in preparing materials and messaging for analyst briefings and engagements.
• Collaborate with internal stakeholders to align content with strategic goals and key differentiators.
• Understand the context and objectives of analyst interactions to ensure clear, impactful communication.

4. Content Development for Product Launches

• Support the creation of messaging, positioning, and value-based narratives for new product launches and capabilities.
• Develop customer-facing content (e.g., product guides, blogs, videos, webpage) to highlight the value of new offerings and drive adoption.
• Collaborate with the Senior Product Marketer to execute effective product launch plans.

5. Support Senior Product Marketers

• Assist senior team members with core product marketing tasks, including competitive analysis, storyline creation for product demos, and sales tool creation.
• Help coordinate product release plans, ensuring effective communication across stakeholders.
• Work closely with product management, sales, and marketing to align on messaging and strategy.

Qualifications

• 3+ years of experience in product marketing, marketing, or sales enablement, ideally in a SaaS or software environment.
• Strong verbal and written communication skills with the ability to simplify complex topics.
• Ability to work cross-functionally with sales, marketing, operations and product teams.
• Analytical mindset with experience leveraging research and data to inform content and strategy.
• Highly organized, self-motivated, and adaptable to a fast-paced environment.
• A positive, can-do attitude and a desire to grow professionally.

Life at Akeneo
Culture
Diverse, cross-cultural team.
Annual All Staff gathering week, office parties, team offsites
Top-notch 8-week onboarding program for new teammates, including live presentations, online courses you can take at your own pace, and an exhaustive checklist with all the resources, calls-to-action and support contacts for a smooth integration into the company
General
Competitive package and complementary health insurance.
Time off
Flexible working hours and hybrid setup (up to 3-4 days per week working from home).
16 weeks paid maternity leave (30 days paid leave if you are the second parent).
Gradual Return to Work program after maternity or adoption leave.
25 days holiday per calendar year in addition to Public Holidays.
️ Work from Anywhere Scheme - Explore the possibility of working from anywhere in the world for up to 30 days per year.
Health & Wellness
Individual and confidential coaching sessions with a mental health practitioner of your choice.
Plan your retirement with ease thanks to our 401k with company matching.
Equipment
Best-in-class communication and collaboration tools: Slack, Notion, Google Suite, Jira, GitHub...
A $600 personal hybrid working allowance to maximize your home office environment.
Professional Development
Participation in in-house events welcoming external guests (ie. Meetups) or industry events.
A $1,000 learning budget per employee per year.
Perks & Discounts
A $80/month Sustainable Transportation Allowance to support eco-friendly commuting options such as public transportation, biking, or carpooling if eligible.
Corporate Responsibility
Employee Volunteering program: give back to the community with two days per year dedicated to supporting the charities of your choice.
Join one or several of our Employee Resource Groups and take an active part in promoting diversity and inclusion within our company.
Diversity & Inclusion: Akeneo provides and ensures a safe work environment for everyone, regardless of seniority, gender identity, and expression, sexual orientation, disability, mental illness, neuro(a)typicality, personal appearance, body size, race, ethnicity, age, religion, nationality, or other characteristics. Akeneo is deeply anti-racist, anti-homophobic, anti-sexist, anti-ableist, and inclusive. We create the right conditions for you to feel safe and be yourself!
Interview process

• Say hi! If your application has caught our attention, you will receive an invitation to a 30-minute conversation with one of our Talent Partners, where you'll learn more about the role and about Akeneo.
• Meet your future manager! This 45-60 minute interview will allow you to go in more depth into what the role entails and discuss your experience and skills.
• Team Interviews: Meet your potential colleagues and stakeholders for additional insights into the team and company culture.
• Final Presentation: Showcase your product marketing skills in a team presentation based on provided criteria.
• Sign your offer!

At all stages of your recruitment process, our Talent Acquisition team is committed to giving you an update in a one-week time frame.
So? Is this job description all about you? Then what are you waiting for - click that Apply button so that we can meet you without further delay!
Feeling hesitant because you think you're not checking 100% of the requirements for the job, but still feel confident and motivated to grow into the position? Don't hesitate to apply anyway, or reach out to us for questions or clarifications!