GoCardless are here to support you and we’re committed to making the hiring process inclusive and accessible for everyone. If you need extra support or any adjustments made, please reach out to your Talent Partner.
Remember, we don’t expect you to meet every requirement. If you’re excited by this role, we encourage you to apply.
About us
At GoCardless we believe bank payments are the best way to pay and get paid. We also believe that bank account data is a powerful tool to make better, faster decisions. We’re making it easy to use both- for businesses everywhere.
GoCardless is used for domestic and international payments by 85,000+ organisations and counting, processing more than $30 billion across 30 countries. We are headquartered in the UK, with additional offices in Australia, France, Latvia and the United States.
The role
Our overall company vision is to build the world’s bank payment network and we are looking for an individual to help us join the dots between a fantastic product and huge growth potential in a growing market. Make no mistake, we are building a category and we intend to own it. We need someone with the right mix of talent and experience to help us with this.
Your role will sit alongside our Product Development teams, whose mission is to build powerful products that merchants want to buy and use. Product Marketing plays a crucial role in helping our product development teams understand the payment challenges of our customers of today, and what we need to do in order to win the customers of tomorrow. This role will focus on three key areas:
- Help bring new products and features to market, and ensure we do this in a way that drives maximum adoption
- Develop a deep understanding of our customers through qualitative and quantitative research and market research in order to inform effective and impactful business decisions
- Work alongside other functional teams to ensure that our GTM arm has the right data points, messaging, positioning, and resources they need to drive growth
What excites you
- Deep curiosity to uncover what motivates, frustrates, and delights our customers (of today and of tomorrow), and turning those insights into actions
- Championing and leading key areas of product and feature launches
- Talent for turning data into targeted value propositions and messaging that are deeply attuned to customers will accelerate growth
- Cross functional engagement with teams all across the business
What excites us
We’re looking for candidates who demonstrate the following skills and experiences:
Data-Driven Decision Making
- Strong quantitative analytical skills, with a track record of extracting insights from data and turning them into actionable strategies.
- Experience identifying data gaps, sourcing insights, and applying them to drive messaging, targeting, and GTM decisions.
Customer Focus
- Proven ability to uncover customer pain points and motivations through direct research, and translate these insights into compelling propositions.
- Experience working with diverse customer segments and personas, including merchants, partners, and enterprise stakeholders.
Innovative Thinking
- A creative approach to messaging, positioning, and launching innovative B2B products and features.
- Familiarity with bringing new ideas and external perspectives into the product marketing discipline.
Go-to-Market Execution
- Expertise in planning and executing GTM strategies that span the entire funnel, from awareness to adoption.
- Experience building sales collateral, enablement tools, and competitive differentiation strategies.
Enablement
- A strategic approach to sales and partner enablement, ensuring teams have the tools and insights needed to articulate value effectively.
- The ability to deliver impactful training and resources that drive engagement without overwhelming teams.
Cross-Functional Collaboration
- Experience partnering with product, engineering, sales, marketing, and partnerships to execute initiatives that solve customer problems and drive growth.
- A proven ability to manage multiple stakeholders with varying priorities and perspectives.
Prioritisation and Impact
- A structured approach to synthesising feedback and identifying high-impact initiatives.
- Demonstrated success in driving adoption, win rates, and other key business metrics.
Communication and Presentation
- Excellent verbal, written, and visual communication skills, with confidence presenting to senior leadership and frontline teams.
We don’t expect you to meet every requirement. If you’re excited by this role, we encourage you to apply.
(some of) The good stuff
- Wellbeing - stay healthy with dedicated support and medical cover
- Work away scheme - gives you the option to work away from your country of residence for up to 90 days in any 12 month period
- Adaptive Working - allows you to work flexibly, around your lifestyle
- Equity - all permanently employed GCs get equity to help you make a valuable contribution
- Parental leave - to suit everyone embarking on life's great adventure
- Time off - generous holiday allowance, + 3 annual volunteer days, + 4 annual business-wide wellness days (‘GC Fridays’)
- Wellbeing - stay healthy with dedicated support and medical cover
- Work away scheme - you can apply to work away from your country of residence for up to 90 days in any 12 month period (in accordance with our work away policy)
- Adaptive Working - Our hybrid workplace model fosters collaboration and flexibility, with in-office days determined at team level
- Equity - all permanently employed GeeCees receive equity so we can share in the success we achieve together
- Parental leave - to suit everyone embarking on life's great adventure
- Time off - generous holiday allowance, + 3 annual volunteer days, + 4 annual business-wide wellness days (‘GC Fridays’)
Life at GoCardless
We're an organisation defined by our values; We start with why before we begin any project, to ensure it’s aligned with our mission. We make it happen, working with urgency and taking personal accountability for getting things done. We act with integrity, always. We care deeply about what we do and we know it's essential that we be humble whilst we do it. Our Values form part of the GoCardless DNA, and are used to not only help us nurture and develop our culture, but to deliver impactful work that will help us to achieve our vision.
Diversity & Inclusion
We’re building the bank payment network of the future and our ambition is to move money anywhere, for anything, for anyone. If we’re going to achieve this goal, we need to build a team of ‘GeeCees’ that is as wonderfully diverse as the world we live in - with a multitude of perspectives, experiences & backgrounds.
We’ve got a long way to go, but here’s how we’re doing as of July 2024;
45% identify as women
23% identify as Black, Asian, Mixed or Other
10% identify as LGBTQIA+
9% identify as neurodiverse
2% identify as disabled
If you want to learn more, you can read about our Employee Resource Groups and objectives here as well as our latest D&I Report
Sustainability
We’re committed to reducing our impact on the environment, leaving a more sustainable world for future generations. In 2021 we became co-founders of the Tech Zero coalition, a group of businesses committed to taking climate action as part of the UNFCCC Race to Zero. We aim to reduce our impact and to create positive change on the natural world. Check out our sustainability action plan here.
Find out more about Life at GoCardless via Twitter, Instagram and LinkedIn.
Top Skills
What We Do
GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue.
We’ve created a global bank debit network, to rival credit and debit cards. On top of it, we’ve built a platform designed and optimised for taking invoice, subscription, membership and instalment payments.
We now process $13bn in transactions a year and we’re proud to count 50,000 businesses around the world as our customers, from small businesses to household names like TripAdvisor and the Guardian.
Our recurring payments platform integrates with the applications businesses use every day, giving businesses more visibility over payments and saving them huge amounts of time on tasks like payment reconciliation. We partner with more than 150 billing and subscription software partners globally, including Xero, Sage, QuickBooks, Zuora and Salesforce.
GoCardless has offices in London, Paris, Munich, Melbourne and San Francisco. We’re backed by some of the world’s leading investors including Adams Street Partners, Accel Partners, Balderton Capital, GV (formerly Google Ventures), Notion Capital, Passion Capital, Salesforce Ventures Y Combinator.
