Product Marketing Manager

This role is about:

The Product Marketing Manager will enhance our marketing team’s capabilities by establishing a seamless connection between product development and marketing. This role is essential to positioning our products effectively in the market, creating value-driven marketing strategies, and ensuring alignment between stakeholders.

The PMM will act as a bridge between the product and marketing teams, responsible for understanding product value propositions, creating marketing materials, and overseeing successful go-to-market strategies.

You will:

• 1. Product Content Ownership and Audits 
• Regularly audit and update product-related content across all channels (website, social media, landing pages, presentations, etc.). 
• Develop and maintain a “product copy bank” as a single source of truth for all stakeholders. 
• Ensure content aligns with the product's value proposition and is consistently accurate, up-to-date, and compelling. 
• 2. Product Launches and Go-To-Market Strategy 
• Develop and execute comprehensive go-to-market (GTM) strategies for new product launches. 
• Lead cross-functional launch briefings for teams including content, PR, developers/UX/UI, and sales. 
• Collaborate with marketing teams to create impactful campaigns that drive awareness, engagement, and adoption. 
• 3. Sales Enablement and Marketing Collateral 
• Oversee the creation and maintenance of high-impact materials, such as product decks, one-pagers, demos, and landing pages. 
• Integrate customer insights and case studies into collateral to reflect evolving needs and competitive differentiation. 
• Ensure sales teams are equipped with tools to effectively communicate the product’s value. 
• 4. Market Research and Positioning 
• Refine positioning strategies based on the competitive analysis and market research. 
• Develop and enhance messaging frameworks that clearly communicate the product’s value and differentiators. 
• Collaborate with stakeholders to ensure alignment across teams and channels. 
• 5. Metrics and Performance Tracking 
• Deliver regular reports to the CMO and Product Lead, identifying opportunities for optimization. 
• Use data to inform strategies and ensure alignment with business goals. 
• Define key performance indicators (KPIs) to measure the success of marketing initiatives, product launches, and content effectiveness. 
• Work closely with product teams to incorporate customer insights into product roadmaps and marketing strategies.

What we need:

• 3+ years in product marketing or related roles, with a proven track record of leading successful product launches. 
• Experience working in cross-functional teams, including sales, marketing, and product. 
• Strong understanding of buyer personas, customer journeys, and lifecycle marketing. 
• Demonstrated ability to deliver results in a fast-paced, dynamic environment. 
• Experience in aligning strategies with broader company objectives and KPIs. 
• Experience in fintech space is a must.
• Analytical mindset with the ability to interpret and use data to inform decisions. 
• Excellent project management skills to oversee complex cross-functional initiatives. Experience in using task management tools (i.e. , Notion, Jira or similar) is preferred. 
• Proficiency in marketing and product analytics' tools (i.e. HubSpot, Google Analytics, Matomo, Clarity)

• Familiarity with CRM tools and content management systems. 
• Knowledge of SEO best practices and digital marketing strategies. 
• Proven ability to digest complex concepts into clear, engaging messaging for diverse audiences.
• Understanding of competitive research methodologies and customer insights gathering.
  

🚀 Hiring Process
1️⃣ First Interview: 30-minute introductory chat led by the Talent Acquisition Partner.
2️⃣ Second Interview: 1-hour deep-dive with the CMO & Product Lead to explore your experience and skills.
3️⃣ Test Challenge: A 5-day test exercise to assess your technical abilities.
4️⃣ Final Interview: 30-minute session with the CMO and Head of Talent Acquisition for final alignment.