Product Marketing Manager

We are COMPLY.  

For compliance people. 

We pride ourselves on being the champion for compliance professionals. We help clients navigate the ever-changing regulatory environment by merging technology, consulting, and education; We serve more than 7,000 clients globally through our solutions, and our high-growth organization has been recognized with numerous awards, including Inc. 5000, Institutional Asset Manager Awards, Private Equity Wire Awards, and the Women in Data & Technology Awards. 

Come join our growing team of over 300 talented innovators working together to forge the next generation of compliance technology.

To learn more about COMPLY, visit COMPLY.com

 As a Product Marketing Manager at COMPLY, you will drive AI-powered competitive intelligence, go-to-market enablement, and strategic positioning to help differentiate our solutions in a rapidly evolving regulatory landscape. This role blends traditional product marketing expertise with cutting-edge AI tools, enabling faster insights, scalable content creation, and data-driven decision-making.

You'll work cross-functionally with Product, Marketing, Sales, CX, and RevOps to enhance competitive positioning, optimize go-to-market (G2M) strategies, and ensure compliance professionals understand the full value of COMPLY’s solutions.

Key Responsibilities:

• AI-Powered Competitive Intelligence Gathering:
• Conduct in-depth research on competitors, including feature sets, pricing, positioning, and G2M strategies.
• Build and maintain a competitive intelligence framework to deliver ongoing insights across stakeholders. 
• Leverage AI-powered tools to track competitor movements, changes on competitor websites, market shifts, emerging trends, sentiment analysis, customer views, analyst reviews, and more. 
• Use AI-driven analytics to track customer sentiment, buying signals, and compliance concerns for prospecting and client expansion.




• AI Prompt Engineering & AI Tool Integration:
• Use prompt engineering expertise to optimize AI-generated content for different use cases for go-to-market enablement.
• Train and refine AI models to enhance automation in research, content development, and data analysis across competitors, industry trends, regulatory updates, and more.
• Identify and integrate emerging AI tools that improve efficiency and impact across the G2M function. 




• Go-to-Market Enablement:
• Develop GTM playbooks, battlecards, objection-handling guides, and competitive positioning materials.
• Create visually compelling battlecards, PPT slides, and sales enablement materials using AI design tools, Canva, and/or Adobe.  
• Create AI workflows to personalize battlecards and enablement materials based on firm type, firm size, regulatory agencies, and past engagement history.
• Partner with sales, marketing, and revenue teams to refine messaging, ensuring alignment with buyer pain points and market dynamics.




• Product Launch Strategy & Execution:
• Develop and execute cross-functional launch plans for new products, features, and updates, ensuring alignment across Sales, CX, Marketing, Product, Engineering, Finance, and Revenue Operations.
• Define launch objectives, key milestones, and deliverables, coordinating efforts across all stakeholders.
• Own internal launch readiness, including training Sales and CX teams, creating messaging guides, and developing go-to-market materials.
• Partner with Growth and Brand teams to create compelling campaigns, driving awareness, adoption, and pipeline growth.
• Establish post-launch measurement frameworks to analyze performance, adoption, and revenue impact, optimizing future launches based on insights.

Qualifications:

• 3-5 years of experience in product marketing, content creation, or related fields within B2B SaaS.
• Experience with AI-driven marketing and research tools such as ChatGPT, Claude, Gemini, Crayon, Copilot, Canva AI, and others. 
• Deep understanding of prompt engineering to refine AI outputs for competitive research, sales enablement, and go-to-market strategies.
• Strong project management skills with experience managing multiple stakeholders and complex product roadmaps.
• Ability to develop customer-facing materials, including pitch decks and solution sheets, using design tools and templates (e.g., PowerPoint, Canva; Adobe Creative Suite is a plus).
• Strong analytical skills with the ability to leverage market intelligence, competitive insights, and AI-driven data to inform strategy.
• Exceptional written and verbal communication skills with the ability to craft compelling narratives for different audiences.
• Self-starter with the ability to work independently in a fast-paced, high-growth environment.

COMPLY is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, disability, sex, sexual orientation, gender identity, or national origin. Nothing in this job posting should be construed as an offer or guarantee of employment.

The company offers a wide range of perks including:

- Comprehensive medical, dental and vision insurance at little to no cost starting on day one

- 401k with a company match

- Supplemental benefits at a discounted rate including home, auto and pet insurance

- Unlimited PTO

- Professional Development reimbursements

- Remote opportunities available for most positions

- Time to get together in person for company happy hours, team offsites and more

Applicants must be authorized to work for any employer in the United States. Currently, we are unable to sponsor or take over sponsorship of an employment Visa at this time.

COMPLY is aware of scammers posing as COMPLY employees and extending job offers via direct messaging, texts and social media platforms. These are fraudulent and should be treated as such. To learn more about this, please review our Statement of Fraudulent Job Offers.