At Cast & Crew, we’ve empowered creativity and supported the global entertainment industry for decades. Together with our family of brands - Backstage, CAPS, Checks & Balances, Final Draft, Media Services, Sargent-Disc, and The TEAM Companies – we operate as a combined entertainment technology and services provider offering industry standard screenwriting accounting software, digital payroll products, data & reporting, and a host of creative tools. The industry continues to move faster than ever, and the need for our expertise, our technology, and our people has never been greater. We are a production’s best ally every step of the way. #OneCastOneCrew
About Cast & Crew
We grew from a modest small business in 1976 to be the premiere provider of entertainment technology and solutions, staying true to our mission of modernizing content production and leading the digital transformation within the industry. Our cloud-based solutions and industry expertise help streamline the entire production lifecycle and have revolutionized how content is made. We now have a global workforce across a host of storied brands, spanning all areas of produced and live entertainment, from film, television, streaming, to advertising, live events, and short-form.
Product Marketing Manager
Regular Full-Time
Position Overview
Our Product Marketing team’s mission is to drive Cast & Crew digital product success at every stage of our product lifecycles. Our newly established (& growing) team is currently focused on product education, product messaging and positioning, and launching new products.
Product Marketing is a highly cross-functional role at Cast & Crew, partnering closely with Customer Success, Product and Engineering, Sales, Support & Operations, and Marketing and Communications teams.
Our digital product adoption and the number of product users have grown exponentially, and we are looking to launch several new products in the upcoming year. We are looking for a creative, analytical, collaborative product marketer to join our fast-growing team to support Cast & Crew’s digital products.
Who we are looking for?
- A storyteller. You have deep empathy for all types of technology users (beginner to advanced) and are able to adapt how you communicate to best reach and engage your audience—from crew to studio executive—and differentiate Cast & Crew product value propositions. You have excellent verbal and written communication skills.
- Self-starter and organized. As a first role owner you are able to quickly identify how to identify product marketing needs. You are able to manage highly interdependent, complex projects and keep various workstreams on track.
- Passionate about technology. You are keen to learn about how things work and are able to explain technical concepts in ways that everyday people can understand.
- A team player. Our Product Marketing team collaborates across the Customer Success, Product, Marketing, Sales, Support & Operations teams. You can work with a range of disciplines to execute on your work.
Core Responsibilities
- Messaging: Develop product value propositions that convey differentiated value delivered, not just technical features and broad benefits. Develop effective product positioning, messaging, and content strategies for our suite of production accounting products (DPO, PSL, PO+).
- Product Communication: In collaboration with Product, own internal and external communication of product release notes and maintenance notices.
- Go-To-Market: Ownership of the product launch process in partnership with Product ensuring all stakeholders, both internal and external, understand the value our products are providing.
- Market Positioning & Segmentation: Deeply understand how to scope and execute marketing strategies needed to reach different user & client segments across our accounting products. Develop and own market definition and segmentation in collaboration with client-facing teams and Product.
- Product & Training Enablement: Partner with Customer Success & Sales on product enablement strategies – including product education and alignment. Develop client facing materials to support product enablement. Collaborate with Product Training Specialists to develop training programs and materials to educate product users.
- Client Advocacy and Market Landscape: Be an advocate for our existing and prospective users and clients, be informed about our competitive landscape, and become the go-to expert for your product area to help inform Product on product roadmap and strategy.
- Pricing: Collaborate with stakeholders to develop pricing strategies and packages that aligns to the product value proposition and with our client success.
- Collaboration: Work closely with a range of cross-functional teams— Customer Success, Product, Marketing, Sales, Support & Operations teams—to develop go-to-market strategy and drive launches for our products. Partner with the Product and Customer Success teams to track the right metrics and execute campaigns that drive awareness and adoption on an ongoing basis.
- Apply entertainment industry knowledge, product marketing expertise, and general acumen to craft thoughtful product marketing strategies with the goal of creating more value for Cast & Crew Clients and Cast & Crew.
Key Qualifications
- Bachelor’s degree required; equivalent experience, coursework or certifications in lieu of a degree will be considered.
- 7+ years of relevant work experience that can span product marketing, marketing, product management, operational roles, or product strategy.
- At least 4 years of product marketing work experience, specifically in a B2B technology company.
- Experience in the entertainment industry and understanding of the studio production landscape.
- Experience working on product marketing throughout a product’s lifecycle (Development/Alpha to GA).
- Excellent communication skills, keen eye for detail and creativity.
- Ability to translate technical details into benefits for the user.
Preferred Qualifications
- Experience with accounting products and fintech is preferred.
Special Work Conditions
- Sedentary – Involves sitting most of the time but may involve walking or standing for brief periods of time. Some positions may entail exerting up to 15 lbs. of force occasionally and/or a negligible amount of force to lift, carry, push, or pull.
Compensation is commensurate with various factors including, but not limited to, relevant experience, qualifications, skills, training, licensure, certifications, geographic cost of labor, and other business and organizational needs. Compensation range for candidates in other locations may differ based on the cost of labor in that location.
The compensation range for this position is:
$100,000—$120,000 USD
Benefits
Cast & Crew provides a comprehensive package of employee benefits including: Medical, Dental, Vision, PTO, health and wellness programs, employee discounts, and more! Note: Cast & Crew benefits are subject to eligibility requirements.
Due to the high volume of applicants, it is likely that only shortlisted candidates will be contacted.
CA residents: Your personal information may be collected in connection with certain services provided by Cast & Crew or its affiliated companies. A summary of your California privacy rights can be found at: https://www.castandcrew.com/privacy-policy/
Cast & Crew is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. It is our policy to provide equal employment opportunities to all individuals based on job-related qualifications and ability to perform a job, without regard to age, gender, gender identity, sexual orientation, race, color, religion, creed, national origin, disability, genetic information, veteran status, citizenship or marital status, and to maintain a non-discriminatory environment free from intimidation, harassment or bias based upon these grounds.
What We Do
There’s nothing more exciting than a live event, and there’s no better way to reach an audience than with a well-made commercial. With our modern solutions and responsive approach to customer success, CAPS is here to simplify productions, no matter what our customers’ goals are.
CAPS joined the Cast & Crew family in 2016 and continues to provide forward-thinking workflow solutions to the Commercial, Music Tour, and Live Event industries. Our passion for thrilling experiences is matched only by our expertise in helping to make them happen. From understanding tax incentives and workers' compensation to payroll solutions and productivity enhancements, we’re here to help, every step of the way.
In the ever-evolving arena of commercials, live performances, exhibitions, and venues, we understand how to navigate the unique landscape. Our wide breadth of experience is complimented by our specialized knowledge base, industry expertise, and tailored software. These tools help us deliver the personalized service our customers need.
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