Product Marketing Manager

Product Marketing Manager

Job Description

About Us:

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives. For over 35 years, CoStar Group has been living and breathing the world of real estate information and online marketplaces, giving them perspective to create truly unique and valuable offerings to their customers. By continually refining, transforming, and perfecting their approach to their business, CoStar has created a language that has become the standard in the industry, for their customers, and even competitors. As they continually work to continue that effort as well as improve and drive innovation, they are able to deliver for their customers, employees, and investors. CoStar Group provides an invaluable edge in real estate, by equipping the brightest minds with the best resources available.

This position is located in Richmond, VA and offers the following hybrid schedule option: 4 days onsite / 1 day remote.

About the role:

We are looking for a Product marketing manager to join our team. As a Homes.com new construction product marketer, you will be part of a dynamic team that operates as a strategic digital marketing partner to the new homes construction residential real estate industry. This position will partner with our data, product, and sales teams to create a dedicated experience for home buyers interested in new construction.

You will build product launch strategies, develop sales enablement content, and drive customer engagement through ongoing marketing programs. You are well versed in B2B marketing, new construction real estate, and have a passion for content and writing. You are highly collaborative and are excited by the challenge of working cross-functionally at a fast-paced company.

RESPONSIBILITIES:
•    Develop positioning and messaging for the Homes.com new construction products
•    Work with the product management team to shape the product roadmap and go-to-market strategy
•    Manage platform product releases, including product launches and all collateral to support internal education and customer adoption
•    Research and understand buyer personas to ensure the product is designed and delivered to create value
•    Translate product functionality and technical details into user benefit and value
•    Conduct ongoing competitive analysis along with market and customer research.
•    Assist the development and optimization of multi-channel, integrated marketing campaigns that successfully engage clients and prospects including brokers and agents
•    Coordinate focus groups, client interviews and client testimonials
•    Support the events team with major sales and industry events
•    Liaise with Legal Department to ensure all content is appropriately represented.
•    Collaborate with Creative and Content teams to develop marketing assets efficiently and effectively.
 

Professional Qualifications:
•    Bachelor’s degree required.
•    5+ years of relevant experience in product marketing; new construction real estate.
•    Strong verbal and written communication skills and comfortable interacting with all levels of the organization.
•    Strong team player – comfortable motivating others and working in a highly collaborative, fast-paced environment with the ability to build relationships with key stakeholders.
•    Ability to work effectively across sales, product, research, and training teams.
•    Motivated self-starter who is never satisfied with the status-quo, always seeking better and better results.
•    Ability to prioritize, problem solve, multitask, and work independently.

What’s in it for you?

When you join CoStar Group, you will experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with training and tuition reimbursement.

Other highlights of our benefits package include:

• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug.

 • Life, legal, and supplementary insurance.

 • Virtual and in-person mental health counseling services for individuals and family.

• Commuter and parking benefits.

• 401(K) retirement plans with matching contributions.

• Employee stock purchase plan.

• 11 holidays and 3 weeks of vacation per year. • On-site fitness center.

 • Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups.

• Snacks and caffeine.

We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position. CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing.

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing