Product Marketing Manager

Job summary

As a Product Marketing Manager for application security and DDoS solutions, you will define and drive the marketing and go-to-market strategy for our award-winning product portfolio that protects the online presence of many of the world’s top brands. You will plan and lead product launches, define and test segment-specific strategies, and create compelling messaging that clearly articulates our value propositions and product use cases. Your focus will be on the full customer lifecycle – driving awareness, engagement, service adoption, and retention. You will partner closely with the sales and product teams on enablement, competitive intelligence, and using customer insights to inform product vision and feature prioritization. You will get to work on a strategic and growing business and impact the safety and security of the online world.

What you will do

• Work at both a strategic and tactical level. Define and execute product launch and go-to-market plans
• Know our market – synthesize and socialize customer and competitor insights and industry trends. Uncover and validate new opportunities
• Develop customer-facing and sales-facing messaging, positioning, and collateral
• Craft campaign strategies and content that leverage organic channels to reach our customers and educate them on our cloud-based security services
• Test and refine new marketing approaches and channels to reach and engage key audiences
• Collaborate with the broader marketing team on campaign goals, messaging, content, calls to action, segmentation strategy, adoption campaigns, and marketing distribution channels
• Define product KPIs to measure the effectiveness of go-to-market initiatives and identify gaps. Partner with internal teams to gather and analyze relevant data
• Work effectively across marketing, product, sales, and engineering to achieve joint business goals

What you will have

• 5+ years of B2B product marketing experience, including SaaS experience. Bonus if you have cybersecurity, app sec and DDoS experience
• Extensive experience with creating and executing go-to-market strategies that directly drive revenue growth
• Ability to synthesize market trends, including quantitative and qualitative data, and influence leaders based on data analysis
• Outstanding problem solver who can work through highly ambiguous challenges
• Excellent presentation skills that can be adapted for audiences at all levels across the organization
• Strong influencing, negotiation, and facilitation skills with the ability to foster and maintain collaborative relationships with internal teams, customers, and senior leadership
• Experience with customer segmentation, profiling, and targeting

Benefits

• Generous time off policies
• Top shelf benefits
• Education, wellness and lifestyle support

DigiCert offers a competitive benefits package for all of our full-time employees. If you want to know more about them, please reach out to us at [email protected] 

DigiCert is an Equal Opportunity employer and is committed to diversity in its workforce. In compliance with applicable federal and state laws, DigiCert prohibits discrimination on the basis of race or ethnicity, religion, color, national origin, sex, age, sexual orientation, gender identity/expression, veteran’s status, status as a qualified person with a disability, or genetic information. Individuals from historically underrepresented groups, such as minorities, women, qualified person with disabilities, and protected veterans are strongly encouraged to apply.

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