Product Marketing Manager

Posted 14 Days Ago
Easy Apply
New York, NY
Junior
Cloud • Legal Tech • Professional Services • Software
Litify is the all-in-one platform and business approach that revolutionizes the way legal services are delivered.
The Role
As a Product Marketing Manager, you will support product launches, create product messaging, collaborate with sales and marketing teams, conduct competitive analysis, and analyze product performance to drive client and prospect engagement.
Summary Generated by Built In

About Us

At Litify, we’re revolutionizing the Legal industry by being the platform powering legal’s top performers. As a trailblazer in legal technology, Litify delivers an all-in-one legal operating solution that empowers law firms and legal departments to achieve consistent success by continually standardizing, measuring, and improving their legal operations.

Our mission is clear: to deliver better business outcomes to our clients, so they can focus on delivering the best legal service and outcomes to their clients. 400+ enterprise businesses and 55K+ legal professionals trust Litify to amplify their impact with innovative technology and service that stands the test of time.

Backed by Bessemer Venture Partners, Litify is proud to be recognized as one of Inc. 5000 and Deloitte Technology Fast 500’s fastest-growing private companies in America along with numerous awards for our unparalleled software. With offices in the vibrant cities of New York and New Orleans, we’re at the heart of legal innovation.

About the Role

As a Product Marketing Manager at Litify, you will be responsible for supporting quarterly firm-wide rollouts of new product features and functionality and collaborate closely with Product, Engineering, Sales, Customer Experience and other cross-functional teams to achieve the objectives of each product release. Additionally, you will support the go-to-market strategies, co-marketing, and launches of our top revenue-generating partnerships. This role reports to Litify’s Director, Product Marketing & Partnerships.

In this role, you will:

  • Execute new product launches across the client-facing organization 
  • Create compelling product messaging and positioning to differentiate our offerings
  • Transform product and solution capabilities into value propositions and messages that resonate with our clients and prospects and drive measurable outcomes 
  • Collaborate with our Sales and Marketing teams to develop effective sales enablement materials.
  • Develop and deliver compelling product presentations and demos
  • Conduct routine competitive analysis to shape our pitch, positioning and product USPs
  • Help develop and deliver sales training content tied to quarterly releases 
  • Analyze product performance metrics and customer feedback to identify areas for improvement
  • Influence sales, account management, customer success to drive adoption of critical business efforts tied to incremental bookings and revenue 

To be successful in this role, you have/can:

  • 1-4 years of product marketing or relevant experience
  • A passion for writing and storytelling with creative messaging skills 
  • The following soft skills: strong attention to detail, ability to thrive in a fast-paced environment, a can-do approach, bias toward action and drive to win, creative problem solving skills with an opportunity mindset, strong communication skills, data- and metrics-oriented, and a customer-first mindset 

Disclosure:
The estimated pay range for this role is $110,000-120,000.

Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide. 

Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skill set, and balancing internal equity relative to peers at the company.  

The range above is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated to you as a candidate.

The Company
HQ: Brooklyn, NY
160 Employees
Hybrid Workplace
Year Founded: 2016

What We Do

Litify’s mission is to revolutionize how legal services are delivered. The Litify platform streamlines and automates task management, document generation, intake management and client communications, while providing data-driven insights that help law firms scale. Built on Salesforce, Litify is a secure, extensible and rapidly evolving platform.

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