Product Marketing Manager

Sorry, this job was removed at 01:28 p.m. (CST) on Tuesday, Nov 26, 2024
Hiring Remotely in United States
Remote
Internship
Healthtech • Pharmaceutical • Telehealth
The Role

Description

As a Product Marketing Manager at Prochant, you will play a pivotal role in shaping our products' success and strategic direction. You will be responsible for conducting comprehensive market research, deep competitive intelligence, and becoming a subject matter expert on our products and services. You will also play a pivotal role in GTM for product launches and the development of messaging and positioning.

Key Responsibilities:

  • Market Research:
    1. Lead research initiatives to gather detailed market insights from current customers and broader market trends.
    2. Explore and evaluate new markets and opportunities to inform and guide product strategy.
  • Competitive Intelligence:
    1. Monitor and analyze competitive landscape to stay ahead of trends, threats, and opportunities.
    2. Conduct win/loss interviews to gather insights and refine marketing strategies.
  • Product Expertise:
    1. Develop and maintain in-depth knowledge of Prochant’s products, becoming the go-to expert internally and externally.
    2. Assist in new product development, pricing, and enhancements based on feedback and identified market needs.
  • Messaging and Positioning:
    1. Craft compelling messaging that clearly differentiates Prochant’s products in the market.
    2. Develop strategic positioning documents that align with business goals and customer needs.
  • Go-to-Market Strategy:
    1. Help plan and execute the strategy to launch new products or features to the market with a particular focus on defining product scope, benefits and features to provide a foundation for content creation.
    2. Coordinate with sales, marketing, and product teams to ensure a unified approach to market entry.
Requirements
  • Bachelor’s degree in Marketing, Business, or related field. 
  • 5+ years of product marketing experience and/or consulting, preferably in healthcare or technology sectors. 
  • Proven track record in conducting market research, competitive analysis, and sales support. 
  • Strong analytical skills and a data-driven mindset. 
  • Excellent written and verbal communication skills. 
  • Ability to work collaboratively across functions and lead projects effectively. 
Benefits

Prochant offers some of the best benefits in the industry! We take great care of our employees. Prochant’s Fortune 500 level benefits package includes:

  • Health Insurance
  • Gap Insurance
  • Dental Insurance
  • Vision Insurance
  • Short Term / Long Term Disability (company paid)
  • Term Life Insurance (company paid, employee can elect additional)
  • Full suite of supplemental insurance plans, including:
      • Disability Income
      • Level Term Life
      • Accident Insurance
      • Critical Illness Insurance
  • Floating holidays and paid time off
  • 401K with company match
  • Employer Paid Family Teledoc plan

The Company
Charlotte, North Carolina
468 Employees
On-site Workplace
Year Founded: 1999

What We Do

Prochant is the leading reimbursement firm with a dedicated focus on HME, pharmacy, home health and hospice. When you partner with Prochant, you have the resources necessary to grow your business. As healthcare evolves, so should the way you manage your business.

Prochant is a US-led wholly owned offshore team that has a proven track record of helping home-based care providers meet their financial goals. Our scalable solutions, years of experience, and advanced technology provide best-in-class results to the healthcare community.

Headquartered in Charlotte, North Carolina, our client base includes national HME and pharmacy providers and health systems. For more information, please visit www.prochant.com or follow us on LinkedIn and Twitter @prochant

Similar Jobs

Smartling Logo Smartling

Product Marketing Manager

Artificial Intelligence • Cloud • Information Technology • Machine Learning • Natural Language Processing • Software
Easy Apply
Remote
United States
95 Employees

Webflow Logo Webflow

Product Marketing Manager, Marketers

eCommerce • Software • Design • SEO
Easy Apply
Remote
U.S.

Atlassian Logo Atlassian

Product Marketing Manager, Jira

Cloud • Information Technology • Productivity • Security • Software • App development • Automation
Remote
San Francisco, CA, USA
11000 Employees
125K-201K Annually

eClinical Solutions Logo eClinical Solutions

Product Marketing Manager

Cloud • Healthtech • Professional Services • Software • Pharmaceutical
Easy Apply
Remote
United States

Similar Companies Hiring

Sage Thumbnail
Software • Healthtech • Hardware • Analytics
New York, NY
44 Employees
Zealthy Thumbnail
Telehealth • Social Impact • Pharmaceutical • Healthtech
New York City, NY
13 Employees
Cencora Thumbnail
Pharmaceutical • Logistics • Healthtech
Conshohocken, PA
46000 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account