Sr. Product Marketing Manager

Posted 9 Days Ago
Be an Early Applicant
Atlanta, GA
Hybrid
3-5 Years Experience
Software
The Role
The Product Marketing Manager will be responsible for developing strong relationships with Product, Marketing, and Sales teams, becoming a subject matter expert on the company's products, creating marketing strategies, content, and collateral, and supporting demand generation and sales enablement efforts.
Summary Generated by Built In

Who are we?


Smarsh empowers its customers to manage risk and unleash intelligence in their digital communications. Our growing community of over 6500 organizations in regulated industries counts on Smarsh every day to help them spot compliance, legal or reputational risks in 80+ communication channels before those risks become regulatory fines or headlines. Relentless innovation has fueled our journey to consistent leadership recognition from analysts like Gartner and Forrester, and our sustained, aggressive growth has landed Smarsh in the annual Inc. 5000 list of fastest-growing American companies since 2008.


Summary


The Sr. Product Marketing Manager needs to be a team player, developing strong relationships with Product, Marketing and Sales. They will have to develop an understanding of the communications and cyber compliance market and act swiftly in response to the evolving needs of the business.

How will you contribute?

  • Product knowledge: Become a subject matter expert on the company’s products and the challenges they solve for our customers. Articulate the value propositions of our solutions across specific market segments. 
  • Product marketing strategy & delivery: Serve as a key member of our teams driving go-to-market strategy, product launches, product positioning, messaging, and collateral. 
  • Content creation: Create high quality web copy, customer-facing decks, sales enablement materials and other marketing collateral that bring to life how our solutions solve customer challenges. 
  • Sales enablement and demand generation: Play an integral role in supporting our demand generation teams as well as enabling sales and channel sales. 

What will you bring?

  • College Degree Or equivalent combination of education and experience. 
  • 3 + years’ experience in Product Marketing or related marketing discipline at a B2B SaaS technology organization. 
  • Excellent written and verbal communication skills including copywriting, both client-facing and internal 
  • Hands-on experience in creating compelling messaging and marketing strategies for different segments and personas 
  • A lifelong learner who can quickly get up to speed with new markets and industries and devise positioning and messaging solutions to impact key personas in those markets. 
  • Experience in RegTech, Compliance or CyberSecurity domain is a plus

About our culture


Smarsh hires lifelong learners with a passion for innovating with purpose, humility and humor. Collaboration is at the heart of everything we do. We work closely with the most popular communications platforms and the world’s leading cloud infrastructure platforms. We use the latest in AI/ML technology to help our customers break new ground at scale. We are a global organization that values diversity, and we believe that providing opportunities for everyone to be their authentic self is key to our success. Smarsh leadership, culture, and commitment to developing our people have all garnered Comparably.com Best Places to Work Awards. Come join us and find out what the best work of your career looks like.

The Company
Redwood City, CA
1,470 Employees
On-site Workplace

What We Do

Smarsh provides cloud-based archiving and compliance solutions for companies in regulated and litigious industries.

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