Product Marketing Manager

Posted 4 Days Ago
Be an Early Applicant
New York, NY
125K-135K Annually
3-5 Years Experience
AdTech • Digital Media • Marketing Tech • Analytics
The Role
The Product Marketing Manager will execute go-to-market strategies, create and manage product sales materials, support product launches, and deliver training programs. They will collaborate with cross-functional teams to enhance the understanding of MiQ products and track marketing metrics to gauge success. The role requires strong communication, project management, and creative skills to resonate with clients and drive revenue growth.
Summary Generated by Built In

Location: New York City, NY 

The opportunity

We’re MiQ, a global programmatic media partner for marketers and agencies. Our people are at the heart of everything we do, so you will be too. No matter the role or the location, we’re all united in the vision to lead the programmatic advertising industry and make it better. We are looking for a strong product marketer with a track record of bringing programmatic advertising products to market to join our growing US Product Marketing team.

Reporting to the Sr. Director, US Product Marketing, the US Product Marketing Manager is responsible for executing go-to-market strategies that enhance the understanding and comprehension of MiQ products and solutions. This position will support product launch strategies, produce sales enablement collateral, and execute programs that help US commercial teams win new business and drive revenue growth. 

The US Product Marketing Manager is a dynamic role, helping to support and enable the rapidly growing US business, and will work in collaboration with the Global Product Marketing team to ensure US-relevant messaging. The ideal candidate will bring functional product marketing and sales enablement experience, an understanding of the programmatic advertising landscape, and storytelling skills to help ensure MiQ’s differentiated narrative is resonating with clients and prospects.


What you’ll do

  • Create and maintain product sales materials, customer communications, and other collateral (including sales slides, one sheets, email outreach templates, FAQs, and more)
  • Execute go-to-market strategies for omnichannel programmatic advertising products and vertical solutions, highlighting MiQ’s unique differentiators
  • Coordinate with key cross-functional stakeholders across Product, Sales, Marketing, Sales Strategy, Operations, and other teams, working within the established go-to-market process
  • Plan and manage highly effective commercial training and enablement programs
  • Coordinate and deliver internal communications to reinforce enablement programs
  • Project manage the end-to-end collateral production process with the Global Design team, ensuring deliverables are executed with high quality and on time
  • Gather field intelligence from US commercial teams, and stay up to date on industry trends and the competitive landscape
  • Manage and maintain internal enablement resources and administration of the Sales Portal
  • Track and analyze product marketing metrics to measure success
  • Maintain clear communication and expectation setting with all stakeholders, flexing communication style to persuade and influence positive outcomes

What you’ll bring  

  • 3-5+ years of professional experience including 2+ years of product marketing experience in the software, programmatic advertising, or adtech industry is required
  • Connected TV and/or Commerce Media experience is preferred
  • Clear, confident and persuasive communicator in both written and verbal forms
  • Expert experience with Google Slides, PowerPoint, or other presentation software
  • Strong project management skills to manage multiple deliverables at a time while managing expectations of key stakeholders and meeting deadlines
  • Creative thinker who can relate industry challenges to MiQ solutions and clearly explain complex concepts in simplified, written and visual formats
  • Detail oriented, highly organized, and hands-on with tasks to meet deadlines and solve any challenges that may arise
  • Experience working within Seismic, Salesforce, Hubspot, or other martech platforms is a plus
  • A can-do attitude to provide energy, drive, and enthusiasm – aligned with MiQ’s values
  • A desire to grow your career as the company continues to scale


We’ve highlighted some key skills, experience and requirements for this role. But please don’t worry if you don’t meet every single one. Our talent team strives to find the best people. They might see something in your background that’s a fit for this role, or another opportunity at MiQ. If you have a passion for the role, please still apply.

What’s in it for you
MiQ is incredibly proud to foster a welcoming culture. We do everything possible to make sure everyone feels valued for what they bring. With global teams committed to diversity, equity, and inclusion, we’re always moving towards becoming an even better place to work. 

Values
Our values are so much more than statements. They unite MiQers in every corner of the world. They shape the way we work and the decisions we make. And they inspire us to stay true to ourselves and to aim for better. Our values are there to be embraced by everyone, so that we naturally live and breathe them. Just like inclusivity, our values flow through everything we do - no matter how big or small.

  • We do what we love - Passion 
  • We figure it out - Determination 
  • We anticipate the unexpected - Agility 
  • We always unite - Unite
  • We dare to be unconventional - Courage  

Benefits
Every region and office has specific perks and benefits, but every person joining MiQ can expect:

  • A hybrid work environment 
  • New hire orientation with job specific onboarding and training  
  • Internal and global mobility opportunities 
  • Competitive healthcare benefits  
  • Bonus and performance incentives 
  • Generous annual PTO, paid parental leave, with two additional paid days to acknowledge holidays, cultural events, or inclusion initiatives 
  • Employee resource groups designed to connect people across all MiQ regions, drive action, and support our communities

Pay Transparency
For individuals assigned and/or hired to work in New York, MiQ is required by law to include a reasonable estimate of the compensation range for this role. This compensation range is specific to New York and takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At MiQ, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current compensation range for this position is $125,000-$135,000. This range may vary for positions outside of New York as it has not been adjusted for the applicable geographic differential associated with the location where the position may be filled and does not take into account our bonus and commission structures.

Regardless of location, candidates can expect during the first few conversations with MiQ’s Talent team and Hiring Managers to share any approved budget and details on our competitive bonus and commission packages. Please take a moment to view the MiQ I.D.E.A. Report to learn more about our approach to creating equitable compensation for our people.


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Equal Opportunity Employer 

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Top Skills

Adtech
Programmatic Advertising
The Company
HQ: New York, NY
1,385 Employees
On-site Workplace
Year Founded: 2010

What We Do

We’re MiQ, a programmatic media partner for marketers and agencies. Our better connected approach to programmatic advertising means we can connect data, discover insights and activate them in high-performance campaigns to deliver real business outcomes for our clients in an increasingly divided world.

Making the most of your data is complex. You need to connect all your first party data, enhance it with the right second and third party data, analyse it with data science technology and resources, then use the insights you gather to build creatives with the right messages and target them to the right audiences with expert programmatic trading.

We connect the right people, industry partnerships, and technology in a complete programmatic stack so we can solve your precise business challenges by maximising the value of your data.

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