About SonderMind
At SonderMind, we know that therapy works. SonderMind provides accessible, personalized mental healthcare that produces high-quality outcomes for patients. SonderMind's individualized approach to care starts with using innovative technology to help people not just find a therapist, but find the right, in-network therapist for them, should they choose to use their insurance. From there, SonderMind's clinicians are committed to delivering best-in-class care to all patients by focusing on high-quality clinical outcomes. To enable our clinicians to thrive, SonderMind defines care expectations while providing tools such as clinical note-taking, secure telehealth capabilities, outcome measurement, messaging, and direct booking.
About the Role
The Senior Product Marketing Manager will be responsible for developing and executing comprehensive go-to-market strategies for our product portfolio. This role requires a strategic thinker with a deep understanding of market dynamics, customer needs, and competitive positioning. The ideal candidate will have a proven track record in product marketing and a passion for driving business growth through innovative marketing strategies.
Essential Functions
- Go-to-Market Strategy: Develop and execute go-to-market plans for product launches, ensuring successful market entry and customer adoption.
- Market Analysis: Conduct thorough market research to understand industry trends, customer needs, and competitive landscape. Translate insights into actionable strategies.
- Competitive Positioning: Define and communicate the unique value propositions of our products, clearly differentiating them from competitors.
- Customer Engagement: Build and maintain strong relationships with customers through targeted marketing campaigns, regular communication, and feedback loops.
- Internal & External Enablement: Collaborate with internal and client-facing teams to provide essential tools, training, and collateral to enhance their performance and drive sales growth.
- Content Creation: Develop compelling marketing materials, including product briefs, case studies, white papers, and presentations.
- Cross-Functional Collaboration: Work closely with product management, sales, and other departments to ensure alignment and consistency in product messaging and positioning.
- Performance Metrics: Establish and track key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives and adjust strategies as needed.
What does success look like?
Initial early success will mean establishing an acquisition, expansion, conversion, and retention strategy along with our go-to-market partners that is driven by the product itself. After the strategy is established, the most successful candidates in this role will have sustained success through a combination of staying abreast of market and product competitor trends, continuously refining our product's competitive positioning against them, maintain strong internal and customer relationships, and be seen as a product thought-leader to drive conviction and results with our strategies.
Performance in the role be measured through a combination of KPIs such as adoption, customer feedback, acquisition targets, and effectiveness in partnering with, and positively influencing, partner organizations.
Who You Are
- Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
- 5+ years of experience in product marketing, preferably in health/mental health
- Proven track record of successful product launches and go-to-market strategies.
- Strong analytical skills with the ability to interpret market data and translate it into actionable insights.
- Excellent written and verbal communication skills.
- Ability to work collaboratively in a cross-functional team environment.
- Creative thinker with a results-driven mindset.
- Proficiency in marketing tools and software (e.g., CRM, marketing automation, analytics platforms).
Our Benefits
The anticipated salary rate for this role is between $150,000-180,000 per year.
As a leader in redesigning behavioral health, we are walking the walk with our employee benefits. We want the experience of working at SonderMind to accelerate people’s careers and enrich their lives, so we focus on meeting SonderMinders wherever they are and supporting them in all facets of their life and work.
Our benefits include:
- A commitment to fostering flexible hybrid work
- A generous PTO policy with a minimum of three weeks off per year
- Free therapy coverage benefits to ensure our employees have access to the care they need (must be enrolled in our medical plans to participate)
- Competitive Medical, Dental, and Vision coverage with plans to meet every need, including HSA ($1,100 company contribution) and FSA options
- Employer-paid short-term, long-term disability, life & AD&D to cover life's unexpected events. Not only that, we also cover the difference in salary for up to seven (7) weeks of short-term disability leave (after the required waiting period) should you need to use it.
- Eight weeks of paid Parental Leave (if the parent also qualifies for STD, this benefit is in addition which allows between 8-16 weeks of paid leave)
- 401K retirement plan with 100% matching which immediately vests on up to 4% of base salary
- Travel to Denver 1x a year for annual Shift gathering
- Fourteen (14) company holidays
- Company Shutdown between Christmas and New Years
- Supplemental life insurance, pet insurance coverage, commuter benefits and more!
Application Deadline
This position will be an ongoing recruitment process and will be open until filled.
Equal Opportunity
SonderMind does not discriminate in employment opportunities or practices based on race, color, creed, sex, gender, gender identity or expression, pregnancy, childbirth or related medical conditions, religion, veteran and military status, marital status, registered domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition (including genetic information or characteristics), sexual orientation, or any other characteristic protected by applicable federal, state, or local laws.
What We Do
SonderMind is a VC-backed digital health company redesigning behavioral health through covered and timely access, increased utilization, and data-validated quality outcomes. We are a team of Explorers, Builders, and Change Makers democratizing the complicated world of behavioral healthcare for therapists and clients alike.
Why Work With Us
We are a fast growing startup where change is a constant. We celebrate taking calculated risks, there are NO sacred cows, and collaboration is contagious. We want people to bring their authentic selves to work and drive meaningful change for our industry, our users, and our company. Join a team where meeting our goals = changing people's lives.
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