Principal Product Marketing Manager

We are looking for a Principal Product Marketing Manager to help the global Product Marketing team to drive customer and revenue growth and reinforce our leadership position in the market through compelling value-driven assets and campaigns. In this role, you will own the full product marketing lifecycle for ThoughtSpot’s flagship analytics agent. 

This role is ideal for a product marketer who wants to go deep on a single, high-impact product. You'll combine strong strategic instincts with hands-on execution, from joining customer calls to leading cross-functional launches.

Your key performance indicators will include improving product line ARR, boosting product activation and adoption (NRR), increasing competitive win rates, and driving expansion plays. This role requires building strong cross-functional relationships with teams including product management, sales, sales engineering, and the broader marketing team to create long-term value for our customers and the business.

What You’ll Do:

Product Positioning & Narrative

• Define and own the positioning and messaging for our agentic capabilities, including our flagship analytics agent.

• Own the competitive differentiation story to ensure our agent stands out in a crowded and fast-moving market

• Translate technical capabilities into clear value propositions for data leaders, AI leaders, and business leaders

• Craft the Why Now story that connects market trends in agentic AI to customer outcomes

Go-to-Market Strategy & Launches

• Own the full GTM plan for major releases, coordinating across brand, social, DG, PR, and sales 

• Drive cross-functional coordination across product, demand gen, and comms to drive awareness, pipeline, and adoption

• Align messaging and campaign strategy across field, customer marketing, and partner marketing teams

Content & Thought Leadership

• Drive the content strategy for Agents track, including solution briefs, blogs, landing pages, webinars, and videos

• Partner with technical teams to craft compelling demos that showcase the product in action

• Partner with customer marketing on case studies and user stories that bring the product narrative to life

Sales Enablement & Competitive Intelligence

• Equip the sales team with enablement materials and training that clearly convey the product's differentiated value

• Work with Competitive Intelligence teams on battlecards, discovery guides, and talk tracks to support competitive positioning

• Serve as the voice of the customer for field teams and help refine messaging based on direct feedback

Customer & Market Insight

• Conduct win/loss analysis, join customer and prospect calls, and synthesize feedback to inform product and marketing strategy

• Partner with product and customer success to drive activation, usage, and expansion within the existing base

Product Partnership

• Provide strategic input to product teams on roadmap priorities, customer needs, and competitive insights

• Collaborate closely with product managers, UX, and engineering to bring user empathy into the product experience

​What you bring:

• 6-8 years in product marketing or solution marketing in B2B SaaS. Analytics or data platform experience is a plus but not required.

• Proven track record of owning positioning, go-to-market strategy, and launches for a product area

• Experienced at building strong working relationships with product, sales, and engineering teams and influencing without authority

• Comfortable tying marketing efforts back to business outcomes — pipeline, adoption, competitive win rates, and expansion

• Exceptional written and verbal communication skills

• Demonstrated success in content creation across formats — video scripts, long-form assets, social copy, web pages.

• Background or experience with platforms like ThoughtSpot, Looker, Power BI, Notion, or Airtable

• Understanding of internal and external analytics, mobile BI, or enterprise integrations

• Familiarity with the modern data stack (e.g., Snowflake, dbt, Monte Carlo, Fivetran)

• Prior experience in a high-growth environment or working on multi-product platforms

Mandatory and Required Skills for All ThoughtSpot Roles

Spotters are expected to demonstrate AI literacy and workflow integration to include to ability to:

• Comfortably and confidently integrate artificial intelligence into their daily workflow to increase productivity and quality.

• Hands-on experience to leverage AI tools (industry-leading LLMs) to increase productivity, automate routine tasks, and improve work quality.

• Speak to the experience of using AI for research, content creation, and document summarization while maintaining ownership of judgment and final decisions.

• Write effective prompts to get the most accurate and creative results from AI tools.

Spotters are expected to exemplify these key traits and AI Mindset:

• Curiosity in exploring new AI tools

• Adaptability to quickly learn and implement new, emerging AI technologies

• Critical thinking to know when to identify when AI should be used versus when human judgement is necessary

This combination of curiosity, adaptability, and discernment defines the AI mindset, and it’s required for every role at ThoughtSpot.

AI Mindset for All Spotters

At ThoughtSpot, we believe AI is a necessary and essential part of how we work. Every role, across every team, is expected to be fluent and comfortable with using AI to do their best work.

All Spotters are expected to experiment with ThoughtSpot’s AI tools (like Spotter and SpotterViz) and leading industry LLMs to streamline workflows, enhance output, and uncover new insights. Whether drafting content, analyzing data, or summarizing documents, AI is a daily partner. We value curiosity, openness to learning, and thoughtful application of AI to create real value. Training and resources are provided so every Spotter can confidently create with AI.

Hybrid Work at ThoughtSpot

Spotters assigned to an office are encouraged to experience the energy of their local office with an in-office expectation of 2-3 days per week. This approach balances the benefits of in-person collaboration and peer learning with the flexibility needed by individuals and teams.

ThoughtSpot for All

At ThoughtSpot, diverse teams build better products. Complex data problems need many perspectives, not just one. We welcome different backgrounds, identities, and experiences, and we work to create a place where everyone can be themselves and do their best work. If this role excites you and you believe you’re a strong match, we encourage you to apply.

What Makes ThoughtSpot a Great Place to Work?

ThoughtSpot is the Agentic Analytics Platform that empowers every enterprise to transform insights into action, on a mission to make the world more fact driven. We hire people with unique identities, backgrounds, and perspectives - this balance-for-the-better philosophy is key to our success. When paired with our culture of Trust, Customer Obsession, Innovation and Intensity, ThoughtSpot cultivates a respectful culture that pushes norms to create world-class products. If you’re excited by the opportunity to work with some of the brightest minds in the business and make your mark on a truly innovative company, we invite you to read more about our mission, and apply to the role that’s right for you.

About ThoughtSpot

The world’s most innovative companies turn to ThoughtSpot’s AI-Powered Analytics to put data in the hands of everyone, from the C-suite to the frontline. With simple, natural language search and AI, anyone can ask questions, discover insights, and act with confidence. Unlike legacy tools that sacrifice performance for complexity, ThoughtSpot is intuitively designed for every business user while being built to handle the most complex, large-scale data, wherever it resides. This unique combination of speed and simplicity is why enterprise leaders trust ThoughtSpot to transform decision-making into a truly data-driven culture.

At ThoughtSpot, we’re a curious, data-driven bunch. We believe the world works better when everyone has access to facts. That’s why we build products that make asking and answering data questions as natural as having a conversation.