Senior Product Marketing Manager, Retail & Experiential Innovation
Role Overview
Our client's Partner Marketing Center of Excellence helps OEM, carrier, and retail partners around the world drive Gemini and Android adoption. The team builds the scalable GTM playbooks, toolkits, retail experiences, and AI-powered tools that partners and field teams use to win at scale.
The Senior Product Marketing Manager will work across Product, Marketing, GTM/BD, Legal, and creative agencies to enable our global partner channel.
- Develop multi-year partner marketing strategies: Drive integrated GTM roadmaps and execution plans across key partner channels to maximize product awareness and adoption.
- Build full-funnel partner playbooks and toolkits: Lead the strategy, messaging, and asset creation for core partner toolkits to support key product initiatives and campaign launches globally.
- Manage governance and cross-functional alignments: Establish streamlined review processes with Product, Legal, and Brand teams to ensure compliance with messaging, trademark, and partner guidelines.
- Enable global partner sales and field teams: Design scalable enablement resources, training materials, and toolkits to empower external partners and regional field operations.
- Design scalable marketing and lifecycle assets: Create modular campaign templates and collateral that global partners can easily adapt, localize, and deploy.
- Measure and optimize program performance: Define success metrics and KPIs across partner marketing initiatives, analyzing adoption and business impact to guide future strategy.
- Drive marketing innovation and operational efficiency: Pilot new technologies, workflows, and tools to streamline content creation and improve asset production turnaround.
- Gather and synthesize partner insights: Collect market and partner feedback to inform internal product roadmaps, GTM planning, and upcoming toolkit developments.
Minimum Qualifications
- 7+ years of experience in product, partner, channel, or retail marketing, ideally in consumer tech, mobile, or telecom.
- Track record of owning multi-partner GTM programs from strategy through launch and measurement.
- Experience working across Product, Legal, creative agencies, and sales or field teams.
- Strong storytelling skills: able to turn complex technical features into simple, compelling user journeys.
Preferred Qualifications
- Experience with OEM, carrier, or retail partners (e.g., in-store demos, retail fixtures, sales associate enablement).
- Hands-on experience with generative AI products, prompt design, and AI creative tools.
- Experience building scalable playbooks for both priority and scale markets.
- Comfort with data: defines KPIs, builds measurement plans, and tells stories with data.
- Able to make progress with ambiguity and frequent product changes.
Skills Required
- 7+ years of experience in product, partner, channel, or retail marketing, ideally in consumer technology, mobile, or telecommunications
- Experience owning multi-partner go-to-market programs from strategy through launch and measurement
- Experience collaborating across Product, Legal, creative agencies, and sales or field teams
- Strong storytelling skills and ability to translate complex technical features into simple user journeys
- Experience with OEM, carrier, or retail partners, including in-store demos, retail fixtures, or sales associate enablement
- Hands-on experience with generative AI products, prompt design, and AI creative tools
- Experience building scalable playbooks for priority and scale markets
- Comfort defining KPIs, building measurement plans, and communicating insights with data
- Ability to make progress amid ambiguity and frequent product changes
Acosta Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Acosta and has not been reviewed or approved by Acosta.
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Flexible Benefits — Work arrangements are often described as flexible, with some roles mentioning hybrid options and scheduling autonomy. Feedback suggests this flexibility is a meaningful upside for certain field and part-time positions.
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Retirement Support — A 401(k) plan with employer contributions or matching is cited among the standard offerings for eligible full-time employees. Feedback suggests some employees view the retirement match positively.
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Healthcare Strength — Dental and vision coverage are occasionally called out as good among the benefits for eligible full-time staff. Feedback suggests these components of the health package can be viewed favorably in certain roles.
Acosta Insights
What We Do
Acosta is an integrated sales and marketing services provider that enables consumer packaged goods brands and retailers to win in the modern marketplace by delivering progressive solutions and exceptional service. With more than 90 years of experience, Acosta understands evolving consumer needs and helps its clients and customers stay a step ahead, fueling their accelerated performance. For more information, please visit www.acosta.com.
