CrossCountry Mortgage (CCM) is the nation's number one distributed retail mortgage lender with more than 9,000 employees operating over 700 branches and servicing loans across all 50 states, D.C. and Puerto Rico. Our company has been recognized ten times on the Inc. 5000 list of America's fastest-growing private businesses and has received many awards for our standout culture.
A culture where you can grow! CCM has created an exceptional culture driving employee engagement, exceeding employee expectations, and directly impacting company success. At our core, our entrepreneurial spirit empowers every employee to be who they are to help us move forward together. You’ll get unwavering support from all departments and total transparency from the top down.
CCM offers eligible employees a competitive compensation plan and a robust benefits package, including medical, dental, vision, as well as a 401K. We also offer company-provided short-term disability, an employee assistance program, and a wellness program.
Position Overview:
The Product Marketing Manager serves as the subject matter expert and primary advocate for CCM’s mortgage products, translating complex product information into clear, compelling, and actionable messaging for loan officers, borrowers, and referral partners. This role develops and executes product marketing, education, and sales enablement strategies through digital, social, video, and live presentation channels. As a visible on-camera spokesperson, the Product Marketing Manager creates engaging content, supports product launches, promotes product adoption, and equips loan officers with compliant tools and resources that drive customer engagement, business growth, and market differentiation.
Job Responsibilities:
- Develop clear positioning, messaging and value propositions for CCM mortgage products, programs and product enhancements.
- Translate complex product guidelines, requirements and technical information into simple, practical language for loan officers, borrowers, and referral partners.
- Explain how a product works, identify the optimal customer and the borrower needs it solves, and how it can help a loan officer grow their business.
- Serve as a consistent on-camera product expert for short-form videos, social media content, webinars, product launches, interviews, livestreams, training programs and internal communications.
- Build a recognizable and trusted on-camera presence that makes mortgage education clear, credible, engaging and approachable.
- Partner with Product, Training, Compliance and Marketing to develop accurate and compelling product communications.
- Develop, script and deliver product-focused video content for internal and external digital channels.
- Collaborate with social media, digital, creative and video teams to create platform-specific content for LinkedIn, Instagram, Facebook, YouTube and other emerging channels.
- Translate longer product education into concise, engaging digital content, including short-form videos, social posts, talking points, FAQs, graphics and campaign concepts.
- Identify timely opportunities to connect CCM products with market conditions, borrower needs, industry trends and relevant social conversations.
- Create integrated product launch plans that include digital, social, video, email, training and sales enablement components.
- Develop supporting materials, including presentations, product guides, talking points, FAQs, email communications, video scripts, social copy, and sales tools.
- Develop borrower-focused stories and scenarios that demonstrate how products can be used in real-world situations.
- Equip loan officers with clear, compliant and shareable content they can confidently use across their own digital and social channels.
- Lead or participate in live product presentations, webinars, sales meetings, social broadcasts and training sessions.
- Maintain a strong understanding of CCM’s product portfolio, competitive landscape, digital trends and evolving borrower needs.
- Gather feedback from loan officers and sales leaders to identify knowledge gaps, messaging opportunities and areas where additional product education is needed.
- Use engagement data, content performance, product adoption and field feedback to evaluate and improve product marketing initiatives.
- Ensure all-digital, social and product marketing content is accurate, current, brand-aligned and compliant with applicable regulatory requirements.
Qualifications and Skills:
- Bachelor’s degree in marketing, communications, business or a related field, or equivalent professional experience.
- 5+ years of experience in product marketing, mortgage lending, financial services, digital marketing, social media, sales enablement, product training or a related field.
- Experience presenting scripted and unscripted content for digital, social, webinar or live audiences.
- Experience creating or contributing to short-form video, social media and digital content.
- Experience developing product positioning, launch communications, training materials or sales enablement content.
- Direct experience working with loan officers, mortgage sales teams or mortgage product teams, preferred.
- Working knowledge of conventional, government, jumbo, non-QM, down payment assistance or specialty lending products, preferred.
- Extensive knowledge of mortgage products, lending terminology and the home financing process.
- Skill in simplifying technical or complex information without losing accuracy.
- Exceptional written, verbal, presentation and storytelling skills.
- Dynamic, confident, and engaging on-camera presentation skills to effectively communicate and deliver virtual training, product demonstrations, and business presentations to diverse audiences.
- Skill in communicating with energy, clarity and credibility across a variety of platforms and audiences.
- Knowledge of how to tailor content and messaging for different digital channels and social media platforms to maximize audience engagement and effectiveness.
- Excellent cross-functional collaboration skills, including experience working with sales, product, operations, compliance, creative and executive stakeholders.
- Ability to respond quickly to market developments and create relevant content in a fast-paced, highly regulated environment.
- Attention to detail and commitment to accuracy.
This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. However, this job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.
CrossCountry Mortgage, LLC offers MORE than a job, we offer a career. Apply now to begin your path to success! careersatccm.com
CrossCountry Mortgage, LLC strives to provide employees with a robust benefit package: https://mycrosscountrybenefits.com
California residents: Please see CrossCountry’s privacy statement for information about how CrossCountry collects and uses personal information about California applicants.
CrossCountry Mortgage supports equal employment opportunity in hiring, development and advancement for all qualified persons without regard to race, color, religion, religious creed, national origin, age, physical or mental disability, ancestry, marital status, uniformed service, covered veteran status, citizenship status, sex (including pregnancy, childbirth, and related medical conditions, and lactation), sexual orientation, gender identity, gender expression, transgender status, domestic violence victim status (where applicable), protected hair style or texture, genetic information (testing or characteristics), or any other protected status of an individual or because of the individual’s association with a member of a protected group or any other characteristic protected by federal, state, or local law (“Protected Characteristics”). The collective sum of the individual differences, life experiences, knowledge, inventiveness, innovation, self-expression, unique capabilities and talent that our employees invest in their work represents a significant part of not only our culture, but our reputation. The Company is committed to fostering, cultivating and preserving a culture that welcomes diversity and inclusion.
CrossCountry Mortgage, LLC (NMLS3029) is an FHA Approved Lending Institution and is not acting on behalf of or at the direction of HUD/FHA or the Federal government. To verify licensing, please visit www.NMLSConsumerAccess.org.
Skills Required
- Bachelor’s degree in marketing, communications, business, or a related field, or equivalent professional experience.
- 5+ years of experience in product marketing, mortgage lending, financial services, digital marketing, social media, sales enablement, product training, or a related field.
- Experience presenting scripted and unscripted content for digital, social, webinar, or live audiences.
- Experience creating or contributing to short-form video, social media, and digital content.
- Experience developing product positioning, launch communications, training materials, or sales enablement content.
- Direct experience working with loan officers, mortgage sales teams, or mortgage product teams.
- Working knowledge of conventional, government, jumbo, non-QM, down payment assistance, or specialty lending products.
- Extensive knowledge of mortgage products, lending terminology, and the home financing process.
- Ability to simplify technical or complex information while maintaining accuracy.
- Exceptional written, verbal, presentation, and storytelling skills.
- Dynamic, confident, and engaging on-camera presentation skills.
- Ability to communicate with energy, clarity, and credibility across multiple platforms and audiences.
- Knowledge of tailoring content and messaging for digital channels and social media platforms.
- Cross-functional collaboration experience with sales, product, operations, compliance, creative, and executive stakeholders.
- Ability to respond quickly to market developments and create relevant content in a highly regulated environment.
- Strong attention to detail and commitment to accuracy.
CrossCountry Mortgage, LLC. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about CrossCountry Mortgage, LLC. and has not been reviewed or approved by CrossCountry Mortgage, LLC..
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Healthcare Strength — Benefits include medical, dental, and vision through major carriers, plus company‑paid life and short‑term disability, with HSAs/FSAs available. Feedback suggests the health coverage breadth and options are comprehensive across locations.
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Retirement Support — A 401(k) plan with company match is available to all employees regardless of hours worked. Feedback suggests retirement savings support is a consistent element of the package.
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Affordable Benefits — Health plans are described with low employee contributions and flexible options, and HSA funding includes employer contributions with additional matching on certain plans. Feedback suggests overall benefit costs can be manageable relative to coverage breadth.
CrossCountry Mortgage, LLC. Insights
What We Do
Community is everything At CCM, our vision is to become the most referred mortgage lender in every community we serve – and make a difference in the neighborhoods where you work and live. More than a team With such lofty ambitions, we know the importance of the individuals who call CCM home. When you work with us, you’re joining more than 7,000 doers, innovators, and mortgage makers. We’re dedicated to getting it done We tirelessly advocate for our clients and communities. By making every mortgage feel like a win, we can help our clients truly feel at home. Be the difference maker We’re proud of our philanthropic efforts and partnerships, and you’ll see them at the forefront of our work. Programs like CCM Cares show our dedication to making a difference by directly impacting the people and places in our communities. Connected by culture, proven by performance We’re endlessly motivated, not only by our mission, but by the people around us and values we share. From branch-sponsored community events to our annual Sales Rally, we like celebrating wins of all sizes. NMLS3029 Equal Housing Opportunity
