Product Marketing Manager

Posted 3 Days Ago
Be an Early Applicant
2 Locations
In-Office
Mid level
Mobile • Software
We help create meaningful, timely and effortless interactions between companies and their customers.
The Role
Owns product marketing for RCS within Infobip’s CPaaS portfolio. Develops go-to-market strategies, positioning, messaging, pipeline initiatives, sales enablement, customer stories, and market insights. Translates technical and AI capabilities into customer value, collaborates with Product, Sales, Revenue, and Marketing teams, represents the product externally, and mentors junior team members. The role requires B2B software marketing experience and familiarity with customer engagement technologies, with telco, CPaaS, or RCS exposure preferred.
Summary Generated by Built In

Working at Infobip means being part of something truly global. With 75+ offices across six continents, we’re not just building technology — we’re shaping how more than 80% of the world connects and communicates.


As employees, we take pride in contributing to the world’s largest and only full-stack cloud communication platform. But it’s not just what we do, it’s how we do it: with curiosity, passion, and a whole lot of collaboration.


We operate with an AI-first mindset, embedding intelligent tools into our daily workflows to work smarter and more efficiently. Every role here benefits from and contributes to this approach.


If you're looking for meaningful work and challenges that grow you in a culture where people show up with purpose, this is your opportunity.

Let’s build what’s next, together.

What this role is all about

You will join the CPaaS product side, working closely on RCS, a fast-evolving ecosystem. As a mid to senior-level Product Marketing Manager, you will shape go-to-market strategies and help position Infobip as a leader in next-generation customer engagement, with a strong internal focus on AI-driven capabilities.

What you’ll do

  • Own product marketing activities for RCS within the CPaaS portfolio, deeply understanding the ecosystem of carriers, partners, and technology providers

  • Build and execute go-to-market strategies, including positioning, messaging, and pipeline-building initiatives

  • Translate technical product features, including AI-related capabilities, into clear customer value and strategic reasons to buy

  • Collaborate closely with Product, Sales, Revenue teams , and broader Infobip marketing teams

  • Engage directly with customers and partners to develop customer stories, support sales meetings, and gather market insights

  • Act as an external-facing representative of the product through customer interactions, partner collaboration, events, and public speaking opportunities

  • Support and mentor less experienced team members through knowledge sharing and best-practice guidance

What makes you a strong fit

  • 4+ years of proven experience in product, solutions, or portfolio marketing, ideally within an enterprise IT or software solutions environment

  • Strong interest in the future of customer experience and engagement technologies, including curiosity and openness toward AI-driven solutions

  • Experience in B2B marketing and sales enablement, with a hands-on, execution-focused approach to GTM and pipeline building

  • Ability to understand customer needs deeply and turn them into compelling messaging that addresses real pain points

  • Comfortable influencing decision-making across different seniority levels and working with large, complex stakeholder groups

  • Data-driven mindset, using insights and metrics to inform plans and decisions

  • Adaptable, proactive, and positive in changing priorities and environments

Nice-to-have qualifications

  • Exposure to telco, CPaaS, or RCS-related products or ecosystems

  • Experience with public speaking and active participation in industry events

Why you'll love it here • Financial rewards & recognition - A fair compensation aligned with your experience, industry, and market standards, performance-driven bonuses, regular reviews to support your growth and recognize your contributions, and a culture that values your impact. • Flexible work arrangements - We combine in-person collaboration with remote work and flexible working hours, because great ideas happen everywhere - and not always between 9 and 5. • ESOP (Employee Stock Ownership Plan) - As an Infobip employee, you’ll have the opportunity to share in our company’s success through stock options. • Work-life balance and Well-being  - We offer time off when you need it, special leave days for life’s big moments, and a flexible hybrid work model tailored to local regulations. • Career mobility - Your career is a journey. With internal mobility, upskilling, and mentorship, we help you shape your path.  • Professional development - Learning never stops. Onboarding, mentorship, and training programs help you grow - no matter where you start. • International mobility - Ready to take your career global? Explore short and long-term opportunities in our Hubs worldwide.  While some benefits may vary by location, our goal remains the same: to support your growth, well-being, and success - wherever you are. 

Diversity drives connection

Infobip is built on diverse backgrounds, perspectives, and talents. We’re proud to be an equal-opportunity employer and are committed to fostering an inclusive workplace.

No matter your race, gender, age, background, or identity — if you have the passion and skills to thrive, there’s a place for you here.

All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, age, sex, sexual orientation, gender, gender identity, national origin, citizenship, disability, veteran status or any other part of one's identity.

Read more about our hiring process.

Please be aware that Infobip processes job applications only through our official platform Workday. Applications submitted via other third-party platforms are not reviewed or processed by Infobip.

Skills Required

  • 4+ years of experience in product, solutions, or portfolio marketing
  • Experience in an enterprise IT or software solutions environment
  • Strong interest in customer experience and engagement technologies, including AI-driven solutions
  • B2B marketing and sales enablement experience
  • Hands-on experience with go-to-market strategy and pipeline building
  • Ability to understand customer needs and develop compelling messaging
  • Ability to influence decision-making across seniority levels and complex stakeholder groups
  • Data-driven approach using insights and metrics for planning and decisions
  • Adaptable, proactive, and positive approach in changing environments
  • Exposure to telco, CPaaS, or RCS products or ecosystems
  • Public speaking and participation in industry events

Infobip Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Infobip and has not been reviewed or approved by Infobip.

  • Fair & Transparent Compensation — Pay is positioned as aligned to experience and industry standards, supported by regular compensation reviews and a stated equal-pay approach. Clear salary ranges are presented for certain roles, improving comparability for candidates.
  • Equity Value & Accessibility — Equity participation is positioned as broadly available through an employee share ownership plan with eligibility from day one. Company-wide enrollment signals that ownership is intended to be a standard component of total rewards rather than a niche perk.
  • Leave & Time Off Breadth — Time off is portrayed as relatively robust, including sizable vacation, sick time, holidays, and additional leave tied to life events. Extra paid time such as volunteering and recognition days adds breadth beyond baseline PTO.

Infobip Insights

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The Company
HQ: London
3,100 Employees
Year Founded: 2006

What We Do

HIRING NOW! Infobip helps businesses build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact center solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. We work with large organizations, including seven of the world’s 10 biggest brands, across sales and marketing, operations, human resources, IT and security, and customer service. Our mobile engagement solutions help optimize operational functions, enhance internal and external communications, improve customer experiences, reduce support costs, generate new revenue, and gain a competitive advantage. Whether two-factor authentication for high-tech retailers, emergency alerts for global giants, or mobile-giving solutions for large charities, Infobip offers the scale, service flexibility, reliability, and heritage to provide interactive solutions for today and in the future. Companies choose Infobip for our domain expertise, service flexibility, demonstrated performance and reliability, global scale, and corporate maturity.

Why Work With Us

We work with some of the biggest enterprises in the world to make their customers’ lives better. But we’re small enough that every person counts. We’ve got a passion for our technology to rival any start-up. Our people are the best and most professional in the world. But we’re a suits-and-bureaucracy free zone.

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