Brady Corporation is seeking a data-driven, execution-focused Product Marketing Manager (PMM) for our Engraving Solutions business, which sells through our Brady and Gravotech brands. This position will accelerate market-led growth across our multi-product, multi-industry portfolio in the North America region. Operating as an individual contributor at the critical intersection of Global Product Management, Operations, Sales, and Marketing, you will be responsible for translating complex technical solutions into compelling customer value propositions.
In this role, you will report directly to the General Manager for Direct Marking and act as the core engine converting corporate strategy into localized market velocity. You will own the day-to-day execution of Engraving Solutions commercial launches, build high-impact sales enablement tools, optimize the enterprise buyer journey, and monitor competitor threats to maximize regional revenue and market share.
This position can be based in one of our offices including Pittsburgh (Cranberry Township), Atlanta (Duluth metro) or Milwaukee.
Preferred Qualifications- Market-Led Growth & KPIs: Execute data-driven regional commercial programs designed to accelerate pipeline velocity and capture local market share. Track and report on regional KPIs related to revenue, pipeline impact, and program ROI.
- Customer Advocacy: Partner with customer-facing teams to cultivate strong customer advocacy programs. Turn successful product deployments into case studies, video testimonials, and industry references.
- Launch Execution: Own the tactical execution of the end-to-end commercial launch framework. Coordinate cross-functionally to ensure readiness across product, operations, sales, channel, customer service, and technical support teams.
- Competitive Intelligence & Market Tracking: Continuously monitor and analyze regional competitor activities, products, and positioning to help formulate aggressive local counter-strategies. Track local industry standards, regulatory shifts, and compliance mandates to ensure product alignment.
- Channel Training & Sales Enablement: In partnership with channel marketing, design and deliver technical and commercial channel training programs. Author and distribute enablement tools to equip internal sales teams and channel partners with the resources to sell effectively.
- Optimizing the Buyer Experience: Partner with Sales, Marketing/Communication, and Customer Experience teams to map the enterprise purchasing journey. Identify and mitigate friction points from initial awareness through technical evaluation to post-purchase onboarding.
- Demand & Pricing Support: Partner with sales and operations to provide localized field insights that feed into accurate regional demand forecasts. Support the optimization of corporate pricing strategies for the best possible regional outcomes.
Skills Required
- Execute data-driven regional commercial programs and track revenue, pipeline, market share, and program ROI KPIs.
- Develop customer advocacy programs, including case studies, video testimonials, and industry references.
- Own tactical execution of end-to-end commercial launches and coordinate cross-functional readiness.
- Monitor competitor activity, product positioning, industry standards, regulatory shifts, and compliance mandates.
- Design and deliver technical and commercial channel training and sales enablement tools.
- Map the enterprise purchasing journey and identify friction points through post-purchase onboarding.
- Support regional demand forecasting and corporate pricing strategy optimization.
Brady Corporation Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Brady Corporation and has not been reviewed or approved by Brady Corporation.
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Healthcare Strength — U.S. employees receive comprehensive medical, dental, and vision coverage starting on Day One, alongside wellness resources and an Employee Assistance Program. Materials also indicate access to mental and behavioral health support.
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Retirement Support — A matched 401(k) plan is provided in the U.S., with formal plan structures and vesting confirmed in company materials and filings. This indicates consistent, programmatic retirement support rather than ad hoc contributions.
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Parental & Family Support — Paid parental leave is offered, together with family‑building benefits such as fertility coverage and adoption and surrogacy assistance. Scholarship programs and matching gifts further extend family and community support.
Brady Corporation Insights
What We Do
Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect people, products and places. Brady’s products help customers increase safety, security, productivity and performance and include high-performance labels, signs, safety devices, printing systems and software. Founded in 1914, the Company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, medical, aerospace and a variety of other industries. Brady is headquartered in Milwaukee, Wisconsin and as of July 31, 2021, employed approximately 5,700 people in its worldwide businesses. Brady’s fiscal 2021 sales were approximately $1.14 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. More information is available on the Internet at www.bradycorp.com.
