As our Product Marketing Manager, you will drive market adoption and financial growth by transforming deep customer and market insight into compelling product marketing strategy. This role owns positioning, messaging, and go-to-market strategies across Riverside's K-12 assessment portfolio — including our Behavioral & Mental Health (BMH) solutions such as DESSA — to strengthen customer engagement and drive customer success.
In this role you will get to:
- Develop positioning and sales enablement materials to support the sales team in achieving the revenue growth goal.
- Conduct in-depth market analysis and research to understand each product’s market position and growth opportunities.
- Create and deliver a comprehensive suite of sales enablement tools (e.g., pitch decks, one-pagers).
- Collect Voice of the Customer (VOC) insights from key accounts to inform and validate messaging strategies.
- Craft and regularly update compelling messaging and positioning strategies in line with market demands.
- Develop and execute customer engagement and retention strategies to reduce churn.
- Partner with campaign marketing to enhance customer communications and engagement campaigns.
- Work with product managers to develop go-to-market strategies for new product launches and feature launches.
- Build strategic campaign messaging and assets to drive a year-over-year increase in marketing-qualified leads (MQLs).
- Develop positioning, messaging, and thought leadership strategies for Multi-lingual Learners (ML).
- Develop positioning, messaging, and thought leadership strategies for Riverside’s Behavioral & Mental Health (BMH) portfolio, including DESSA.
Requirements
Must-Have Qualifications
- Bachelor’s degree or equivalent experience.
- 3+ years’ experience in product marketing, including at least 1+ year within the K-12 Education market.
- Proven ability to synthesize market research into cross-team, actionable insights.
- Experience coordinating and communicating between multiple stakeholders at varying levels of an organization.
- Exceptional writing skills, including attention to detail in grammar, punctuation, phrasing, and structure.
- Experience in the K-12 education field, with a focus on crafting resonant messaging for key buyer personas.
Preferred Qualifications
- Experience with Assessments strongly preferred.
- Experience with behavioral, social-emotional, or mental health (BMH) assessments (e.g., DESSA) strongly preferred — this role succeeds Riverside’s outgoing BMH product marketing lead.
Physical Requirements
- Remote.
- Up to 15% travel for off-site team meetings.
- May require stationary positions (sitting or standing) for extended periods.
Disclaimer
The above statements describe the general nature and level of the work performed by people assigned to this work. This list does not cover all possible duties, tasks, or responsibilities. Riverside Insights may amend or change responsibilities to meet the needs of the business and organization as necessary.
Benefits
Why Join Our Team?
At Riverside Insights, achieving real results for students and educators is more than talk, it is what we do. As we grow, so will you, offering the chance to expand your skills on an ambitious, solution-focused team. Join us in making great work possible, where your well-being and dedication to making an impact go hand in hand. If you are ready for an ambitious, collaborative environment, Riverside is the place for you.
Benefits List
- Medical, Dental, and Vision plans
- Company paid basic life and AD&D insurance
- Company paid long-term disability
- Paid Parental Leave
- Supplemental life insurance options
- Company paid Employee Assistance Program (EAP)
- Retirement plan with discretionary company matching
- Flexible Spending Account (FSA) and Health Savings Account (HSA) options
- Premium subscription to Calm for employee and dependents
- 33 days of company paid time off
- Quarterly Focus Days
- Flexible work arrangements
- Tuition Reimbursement Program
- Company orientation and 30, 60, 90 Day Onboarding
Compensation
A reasonable estimate of the salary range for this position is $100,000-$110,000 USD.
This compensation range is specific to the United States, and it incorporates many factors including but not limited to an applicant's skills and prior relevant experience and training; licensures, degrees, and certifications; internal pay ranges; and market data or range parameters.
Riverside Insights is an Equal-opportunity Employer
Riverside Insights provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Our Commitment to Diversity and Inclusion
Riverside Insights is committed to growing a diverse team that reflects the educators, students, and communities we serve. We believe that varied perspectives drive innovation and strengthen our mission to help all learners achieve their potential.
Skills Required
- Bachelor's degree or equivalent experience
- 3+ years of experience in product marketing
- At least 1 year of experience within the K-12 education market
- Ability to synthesize market research into cross-team actionable insights
- Experience coordinating and communicating among multiple stakeholders at varying organizational levels
- Exceptional writing skills, including grammar, punctuation, phrasing, and structure
- Experience in the K-12 education field crafting messaging for key buyer personas
- Experience with assessments
- Experience with behavioral, social-emotional, or mental health assessments, such as DESSA
What We Do
ssessments play a critical role in unlocking a person’s true potential. Actionable insights — derived from accurate, reliable and consistent data — create opportunities that help people thrive. Through our proven portfolio of trusted and precise assessment solutions, Riverside Insights offers the clarity and perspective needed to create a meaningful impact at the state, district and individual levels. We're dedicated to creating and providing a broad range of high-quality, time-tested professional testing products and services as well as delivering meaningful information that can enhance the lives of children and adults. At Riverside Insights, we are fueled by a powerful mission: to provide insights that help elevate potential. This stems from a core belief that every person should have the ability to understand their potential and be guided to the resources that enables them to realize that potential. We aspire to enrich 1B lives globally by 2030 by providing insights born of research-based assessments to students, clinical patients, and employees/companies. Elevating potential is what we do… and for over 80 years, developing and providing research-based assessments has been how we do it. Riverside is one of the preeminent and most longstanding assessment developers/publishers nationally. Riverside is a “purpose-fueled, values-led” company that is aligned behind a “PeopleFirst” ethos and a set of 5 very important core values that guide who we work with, how we make decisions, and the standard that we hold ourselves to. Riverside Insights strives for excellence. We recognize that we must have the best people, and the best people are drawn from the broadest pool of applicants. The people we need can be found only by looking across the full spectrum of race, color, religion, creed, sex, age, national origin, citizenship status, disability, qualified veteran status, genetic information, marital status, sexual orientation and gender identity.
