The Role
Leads B2B SaaS product marketing and content strategy across brand, growth, and product objectives. Responsibilities include executive thought leadership, content creation, messaging, storytelling, campaign planning, distribution, performance tracking, and cross-functional collaboration with product, growth, design, and leadership teams.
Summary Generated by Built In
Job Title: Product Marketing Manager
Job location: Sector 66, Gurgaon(Work from office)
Working Days: 5.5 days (Monday to Friday; 1st and 3rd Saturdays are WFH; 11 AM to 8 PM)
Experience Required: 5+ Years in Content Strategy, B2B or SaaS Marketing
Role Overview:
In this role, you’ll be responsible for leading our brand storytelling efforts across two key verticals:
Thought Leadership & Executive Branding: Collaborating closely with leadership to amplify the company’s voice and expertise in AI-driven and next-gen marketing practices.
Product-Led Content Strategy: Driving awareness, engagement, and adoption of our flagship SaaS product through content campaigns across channels. You’ll work across teams—product, growth, design, and leadership—to build a content engine that drives influence, community, and growth.
Key Responsibilities:
- Lead the overall content marketing strategy to support brand, growth, and product objectives.
- Create and manage content across formats—long-form, short-form, video scripts, case studies, newsletters, etc.
- Collaborate with leadership to craft and publish thought leadership content on industry trends, innovation, and AI.
- Own the brand tone, messaging framework, and storytelling consistency across platforms.
- Develop content calendars, campaign plans, and performance dashboards.
- Identify and tap into new distribution channels—forums, newsletters, events, podcasts, and niche communities.
Ideal Candidate Profile:
- 6+ years of experience in B2B/SaaS content marketing, with a strong grasp of growth and narrative strategy.
- Strong editorial, writing, and storytelling skills across different formats and tones.
- Experience working closely with founders or senior leaders on thought leadership or executive brand positioning is a plus.
- Strategic mindset with execution chops—you can own end-to-end content projects from idea to distribution.
- Ability to work cross-functionally and thrive in fast-moving, startup environments.
Bonus Points For:
- Experience in the AI, marketing tech, or creator economy space.
- Familiarity with tools like Notion, Canva, Descript, N8N, Semrush, etc.
- A portfolio that shows clarity of thinking, originality, and a knack for shaping influence through content.
What We Offer:
- The opportunity to build an influential brand from the ground up.
- High ownership, high visibility role working directly with the leadership team.
- Fast-paced, no-politics, creative work culture.
- Competitive compensation, creative freedom, and growth path.
Skills Required
- 5+ years of experience in content strategy, B2B marketing, or SaaS marketing
- 6+ years of experience in B2B or SaaS content marketing
- Strong editorial, writing, and storytelling skills across formats and tones
- Experience with growth and narrative strategy
- Ability to manage end-to-end content projects from ideation through distribution
- Ability to work cross-functionally in a fast-paced startup environment
- Experience working with founders or senior leaders on thought leadership or executive brand positioning
- Experience in AI, marketing technology, or the creator economy
- Familiarity with Notion, Canva, Descript, N8N, or Semrush
- Portfolio demonstrating clarity of thinking, originality, and content-led influence
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The Company
What We Do
Adsparkx Media is a global performance marketing agency and MarTech organization headquartered in India. It helps brands acquire high-quality, engaging users through data-driven strategies and customized digital experiences. Its services include affiliate marketing, branding, e-commerce, lead generation, and programmatic media buying. The company operates internationally and positions itself as an ad-tech specialist focused on measurable growth and long-term brand partnerships.
