The Role
Own product marketing strategy for physical security solutions, including positioning, messaging, go-to-market planning, product launches, sales enablement, channel training, collateral development, market research, competitive intelligence, and demand generation. Collaborate with product management, engineering, sales, marketing, and customer success teams to drive product adoption, customer engagement, revenue growth, and market expansion. Manage portfolio P&L and commercialization initiatives.
Summary Generated by Built In
We aspire to be world-leader in innovative telecom and security solutions by offering cutting-edge, high-performance telecom and security solutions to business customers.
Our Mission is simple. To prove that Indian engineers can design, develop, and manufacture world-class technology products for customers across the world, right from India. Join our team of like-minded engineers, applied researchers, and technocrats with the will, courage, and madness to achieve this mission!
Why work at Matrix
Matrix fully integrates software and hardware across its products. Engineers here collaborate more effectively to create solutions that solve real problems and make an impact. We are responsible for every nut, bolt, and line of code in our products!
Role : Product Marketing Manager
Function : Product Management
Role Summary:
● The Product Marketing Manager (PMM) will be responsible for driving the market success of assigned Physical Security solutions by developing product positioning, messaging, Go-to-Market (GTM) strategy, product launches, sales enablement, and demand generation initiatives.
● The role requires close collaboration with Product Management, Sales, Marketing, Engineering, and Channel teams to maximize product adoption and market success.
Essential Responsibilities:
● Own the end-to-end product marketing strategy and execution for assigned products and solutions.
● Manage the Profit & Loss (P&L) of the assigned product portfolio to achieve business objectives.
● Define compelling product positioning, value propositions, messaging, and competitive differentiation.
● Develop and execute Go-to-Market (GTM) strategies, product launch plans, and commercialization initiatives.
● Drive successful product and feature launches in alignment with business goals and timelines.
● Enable Sales teams, Consultants, and Channel Partners through product training, sales enablement programs, and marketing collateral.
● Create high-impact customer presentations, product brochures, solution collateral, case studies, and other marketing content.
● Conduct market research, customer insights analysis, and competitive intelligence to identify market opportunities and product enhancements.
● Support demand generation and lead generation initiatives in collaboration with Marketing to drive business growth.
● Partner with Product Management, Engineering, Sales, Marketing, and Customer Success teams to accelerate product adoption, customer engagement, and market expansion.
Skill Set & Competencies:
● Product Marketing Strategy & Go-to-Market (GTM) Execution
● Product Positioning, Messaging & Value Proposition Development
● Product Launch Planning & Commercialization
● Market Research, Customer Insights & Competitive Intelligence
● Sales Enablement & Channel Partner Training
● Cross-Functional Stakeholder Management & Collaboration
● Customer Presentation & Marketing Collateral Development
● Strong Business Acumen with Analytical & Problem-Solving Skills
● Excellent Communication, Presentation & Influencing Skills
● Strategic Planning with Results-Oriented Execution
What do we offer you
● Opportunity to work for Indian Technology Company. You can contribute to the mission of making world class products, In India, for the world.
● Opportunity to remain rooted as an engineer, a designer, and a technologist while leading a large team.
● Opportunity to work on real time applications, live streaming projects and end to end product development life cycle.
● Opportunity to lead multiple projects based on Embedded, Linux, Windows, AI and Mobile Technologies.
● Opportunity to work on latest technologies like .NET Core, Angular 11/12, AI Technologies viz. Machine Learning, Deep Learning, Neural Networks and Computer Vision for Object detection and classification.
● Opportunity to be a part of the AGILE transformation journey and to progress your career to higher leadership profiles.
● Challenging, Encouraging and Rewarding environment to enrich your skills and expand your capabilities.
● Be a part of Multicultural, Gender unbiased, Merit driven team.
● Robust Rewards and Recognition program that encourages growth mindset.
● Competitive Salary with various other benefits.
● Five Days Working/ Flexi days.
● Leave Encashment As per Company’s Norms.
● Canteen facility on sharing basis.
● Generous Annual Leave : 27 days (PL+SL+CL) + 8 public holidays, holiday adjustments to convert weekends to long weekends.
● Group Mediclaim Insurance (for self + spouse + 2 kids + 2 parents), Accident Insurance (Employee) - Premium paid by the Company.
Skills Required
- Product marketing strategy and go-to-market execution
- Product positioning, messaging, and value proposition development
- Product launch planning and commercialization
- Market research, customer insights analysis, and competitive intelligence
- Sales enablement and channel partner training
- Cross-functional stakeholder management and collaboration
- Customer presentation and marketing collateral development
- Business acumen with analytical and problem-solving skills
- Communication, presentation, and influencing skills
- Strategic planning with results-oriented execution
Am I A Good Fit?
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The Company
What We Do
Matrix Comsec is an India-based technology company established in 1991 that develops and manufactures enterprise-grade security and telecom solutions. Its portfolio includes IP video surveillance systems, network cameras, video management software, network video recorders, access-control systems, time-attendance systems, and telecom products. Matrix focuses on cybersecure, integrated, scalable technologies for modern businesses and enterprises, with solutions designed, developed, and manufactured in India.
