At Yondr, we believe in the power of presence. Our mission is to create phone-free spaces that deepen human connection and elevate shared experiences. We partner with artists, educators, and visionaries to design environments that put people, not devices, at the center.
Yondr’s business segments span numerous industries, primarily across education and live events. Yondr supports schools through cell phone-free programs. Our education programs facilitate the successful implementation of phone-free school environments by providing administrators and teachers with education, training, and development resources, along with all necessary equipment. In addition, Yondr supports top artists in music and comedy by creating phone-free shows, allowing performers and audience members to enjoy live performances without the distraction of phones.
POSITION SUMMARY
The Product Marketing Manager drives go-to-market strategy, messaging, and positioning for key services and product lines within the organization. This role is responsible for defining and executing product marketing plans, owning product & services launches, and ensuring alignment across teams for messaging, positioning, and competitive differentiation. The ideal candidate will take ownership of messaging for key offerings, customer research, and campaigns. The role requires a strong ability to collaborate cross-functionally, build compelling stories, and lead market research efforts to support positioning and customer engagement.
ESSENTIAL DUTIES & RESPONSIBILITIES
1. Go-to-Market Strategy & Product Launches
Develop and execute go-to-market strategies for new products and services, including positioning, messaging, and channel strategies.
Work closely with product management, sales, and marketing teams to ensure successful product launches and ongoing sales enablement.
Own the creation of messaging and sales tools, such as presentations and competitive battle cards.
2. Messaging & Positioning
Drive messaging for core offerings, aligning with the company's value propositions and customer needs.
Own messaging for the voice of the customer and capture insights for ongoing improvements and market alignment.
Ensure product messaging speaks to both customer pain points and business objectives.
3. Competitive Research & Market Analysis
Lead market and competitor research to inform product/service positioning and develop insights on market trends.
Stay updated on industry trends, customer needs, and competitive dynamics to provide strategic recommendations.
4. Collaboration & Leadership
Collaborate with cross-functional teams including sales, marketing, and product development to ensure cohesive product & service messaging.
Help mentor junior marketing team members, including the Product Marketing Specialist, and guide best practices for product marketing efforts.
QUALIFICATIONS
Required Qualifications
Bachelor's degree in Marketing, Business, or a related field.
5-8 years of experience in product marketing or product management, preferably within K-12, Higher Education, or related Education markets.
Knowledge, Skills & Abilities
Proven experience in leading go-to-market strategies and product launches.
Strong writing and storytelling skills, with a knack for crafting compelling messaging.
Ability to lead market research and apply findings to inform product positioning.
Strong cross-functional leadership and collaboration skills.
Excellent project management and organization abilities.
YONDR BENIFITS
100% paid medical coverage plan option for employees and access to 15+ plan types, including PPO, HMO and HDHP
Dental and vision and ancillary benefits such as short-term disability, long-term disability and life insurance
Generous PTO for rest and recharge throughout the year
12 weeks of paid parental leave
1 week paid holiday break at the end of December, for a company-wide closure + 11 additional nationally recognized holidays
401(k) offering
Tech tool preference, including choice of PC or Mac.
We are a hybrid company with remote employees. Hybrid employees receive catered lunch twice a week.
Yondr is an equal opportunity employer and does not discriminate in its hiring of employees based on race, religion, gender, or sexual orientation.
Compensation Range: $120K - $140K
#BI-Remote
Skills Required
- Bachelor's degree in Marketing, Business, or a related field
- 5-8 years of experience in product marketing or product management
- Experience within K-12, Higher Education, or related education markets
- Experience leading go-to-market strategies and product launches
- Strong writing and storytelling skills for crafting compelling messaging
- Ability to lead market research and apply findings to product positioning
- Strong cross-functional leadership and collaboration skills
- Excellent project management and organizational abilities
What We Do
In our hyperconnected world, we provide a way to engage with what you’re doing and who you’re doing it with. Founded in 2014, Yondr offers a program to help schools, musical artists, comedians, businesses, and individuals eliminate the distraction and intrusion of smartphones and other personal technology. In schools, Yondr fosters distraction-free learning environments to help students connect meaningfully with one another and improve academic performance. For artists, comedians, and entertainers, Yondr allows audiences to be present and for artistic expression to flourish without unwanted recording and sharing. Our patented products and programs are also used in courthouses, weddings, private events, business conferences, warehouses, and more around the world. Our offices are located in Los Angeles, New York, Minneapolis, London, and Sydney.
